 आव ड़िए याप जब शद्चा जाग कर लिए वाझार द़ा अपाज़। तो जिस तरीकस से हम्ने आप भार थरां एक लगाज़ना key as per the forecast we discussed. तीसरा मेई आप आप एप आप आप मुजुद है, आप आप कर लगाज़ना. तो what are the factors जो के inovativeness के लिए, के लिए help करते हैं। तो let's discuss them one by one. सब से पहले हमारे पास factors to be in mind when planning mechanize inovativeness. तो the first factor हमारे पास मोजुद है और उसकी क्या relevance है for planning हम उसको भी कुएक लिए discuss करते है सब से पहला factor मारे पास मोजुद है which is related to target market. तो आप को evaluate करना है के whether my target market is conservative या inovative किस तरहागी target market को मुझे लेकर चलना है मेरा customer conservative है या मेरा customer innovative है और good services growth potential फिर मुझे क्या identify करना है क्या मुझे consider करना है each new offering on the basis of लेपिटी of initial sales, maximum sales potential per time period and length of sales life. मुझे identify करना है के मेरे goods का और मेरे services का क्या growth potential है और कितने आरसे तक के लिए है for how long that growth potential will survive for a particular product or a particular services and then third मारे पास है point is fashion trends third factor is fashion trends उसके अंदर what you have to see you need to understand vertical and horizontal fashion trends if appropriate and as you will find both the vertical one and the horizontal one it is easy for you to define which part is more relevant related to innovativeness then next factor is retailer image तो retailer क्या image करी करा है in the minds of the customer what is retailer pattern age in the minds of the customer बगा ठी कुसस्टमर लेटि तो product लेटि तो services ये बडा ती रफ़ान अछ़े कसिभगी इनवाँ टिसीन को खरने करने के लिए वर जोंपन यो कुस्टमर ये कनजरवागे कुस्टमर तो करी लिए करी करी लिए you're image not like an innovative approach respects then next factor is related competitions what you have to see either you have to lead competition or you have to follow competition अगर अप तेक्सें तेलीट जीट में ज़गे परसप्रक्टिब भी होगा और профasists गे परसप्रक्टिब में होगा. तो जो टीट आस्रे टैलर तो जीट चायोंत है गड़ी को सकतूमर्स को कितने चायोंत में थेट गड़ीन है. बद़़िुकस्तृम 사람 ओ़ विसय सेग迎चे रहांथी, थो आपको बड़ेए के साथ के मैंने किस कiestmar-segment के लिये कोन्सी विसप्रिश्क्सस्तोर के रहकी है, this has to be clearly defined. अग्ती लोभनोगिजें पकौत के रहाںने चित बाह है, लिटेलर को ये देकना है क्वोण्खां सी आसी न्यो अफरिंग है यहं दिकवश रीटाग़ाँ माखेत, कितना रोस्पपन्सिप है तु थी कुस्टमर, किस्टमर की यह प्रट्ट की नीट अगर यह सरविस की नीट अगर अगर अगर अगर अगर प्टीखावाई हुग यह येज्डिठमड में बेजा चीखातू क्या में आद्ताब में रही नहीं जीगे रगग से वहने योक वोकछदिगेईगा ज्छें तीश्च réponse वहने मैं। next factor is related to profitability. so retailer should assess new offerings, new assortment and what are the potential profits associated to it. retailer has to consider one more factor into consideration that is risk. so the retailer should identify all risk associated to retailer image associated to investments associated to the opportunity cost. so all risks should be clearly defined and should be properly transcribed for the retailer. then next factor is constrained decision making so retailer को क्या देकना है if they are offering let's say franchises or chain branch stores so they need to see that on what level they have to control or restrict their buying organization declining goods and services is the next factor so they need to see delete older goods and services and they need to buy let's say reduce more low profitable sales low profitable goods and services so that should be one of the key factors while considering innovativeness into consideration. if we talk about R&D's which is one of the famous retailer so considering innovative factor into consideration they focus more on R&D so that they can evaluate and identify new recipes for their customers. if we talk about product life cycle so in general retail store के हवाले से एक retailer का life cycle भी भिल्कुल उसी से मिल्ता जुलता ही है so if we talk starting from the introduction stage it moves to the growth and gradually maturity and then decline so retailer की these sales normally when they are at the mature stage or this is a time of normally over 3-5 years and after that there is a declining time or again it is up to the retailer either they will follow such innovativeness related to product or related to overall set of products or related to the merchandising category that either they will go to decline or they will sustain for the maturity or they will stay at the growth stage for the longer period of time so now we are going to see the structured guidelines for pruning products because it is very important when a retailer is doing a plan device then what he has to do, what actions he has to take what guidelines he has to take for all the pruning products so first of all what he has to do they need to select items which he has to eliminate what are the products which he has to exclude those products whose sales are low those products whose prices are reduced those products which are offering low margins or their appearance or substitute is increasing then the retailer has to gather and analyze all the detailed financial and other data about these items first he has to identify, select and analyze or fail, you need to consider non-deletion strategies, for example cost cutting, for example, revising promotional efforts for example, adjusting prices and then cooperating with the other retailers and the last then you have to see after making the deletion decision do not overlook timing, parts, services inventory, for example, if you have offered an after-sales service for a product for 3 years, warranty period for 3 years so you need to ensure that you should have parts and servicing for good 3 years these are the selected checklist for predicting the fashion adoption so the full checklist is with us if you are going to predict about some fashion adoption in a particular retail store so first of all different questions you have in your mind do you satisfy the customer needs the fashion we are talking about is this fashion compatible with the emerging consumer lifestyle or this fashion orientation is for the particular segment or for a mass market or you need to see that is this fashion radically new reputation, the designer who has introduced this fashion are severe designers marketing some version of the fashion is the price range of the fashion appropriate for the target market for example if the innovativeness is to the level where you can say that fashion is not appropriate for my target market then it would be a tough decision then will appropriate advertising will be used will the fashion will change over time and will consumer view the fashion as a long term trend or it will be a kind of fad with that will you know leave at the end of the day so what are the factors that you should consider in mind when planning merchandise quality so again on all the parameters the first factor the retailer should kept in mind related to quality merchandise quality is related to target market so what is the required assortment required merchandise related to my target market what assortment is been offered by the competition what quality or what kind of different qualities what is the retailer image in terms of quality the retailer considered to be perceived as high quality retail stores or a low quality retail store and the location of the store if the surrounding of the store is goes with the image of the store of low quality areas then generally it would be considered to be a low profile store or poor location store so considering merchandise quality into consideration they need to see high quality products generally they have the higher profits so retailer should consider this factor that it will sell high quality products it will bring more profitability for the retailer then either this product is manufacturer brand or it is the private label brand or own brand of the retailer then what are the customer services that you are offered either you are offering some kind of alterations some kind of delivery services some kind of personal services so what kind of different customer services you are offering in order to improve the quality then personnel so what are the employee skilled knowledgeable high quality merchandise you are offering to your customer because it will really help customer in order to take any decisions then what are the perceived benefits related to goods or related to services by the customer how customers are perceiving your goods how customers are perceiving their services and what are the constrained decision making what is your face reality of the retail store because the customers are going to see or franchise or customer are going to see your chain store the customer will perceive your image as a retailer about it so retailer koi identify karna hai while devising the merchandising plan it should consider all factors starting from the forecast goes up to the merchandise quality the mam factor should be keep in consideration so that because they are all important in devising the merchandising plan and in order to retain the customers for the longer period of time