 multiple potential product applications which are ignored. So as we were talking about that usually to entrepreneur it adds to pick the first opportunity available in the market in order to sell the product sell the solution sell the product application. So while selecting this this is quite possible. So when entrepreneur can significantly enhance his or her success by identifying good application by looking broadly. Identifying multiple potential product applications first. So don't just think locally that opportunity which he or she sees as his own. In fact, search for opportunity broadly and as far as possible. Talking to various people in the field. Talking to various people at various places in various markets. Peeping into the various possibilities in various markets. Through that particular product application, if you find a good application, don't just develop that product. And if you do this then you will limit yourself. So advice here is to find more applications. In various segments, in various markets, in various possible roles. So that you have a good pool from which you can choose that in what particular application this product can be or should be used. So identifying multiple potential product application should be the first step. First step should not be to pick the first application which comes into your mind or which you see near yourself. So identification of several applications prior to first entry is not common practice among entrepreneurs. So they don't search too much, don't think too broadly, don't think too far-patched imagination, don't think too much and pick whatever they feel like. No startup had identified more than a single opportunity even when better opportunities had been present and easy to spot. Many universities, MIT startups have done a study in which they found out that any of the samples they selected, around 26, none of them even searched more than one of the opportunities. So if such a big university and such a top environment that we saw in the start-ups, if they didn't search it and only one of them had an opportunity and applied that technology on it, then this could also be, I think, easily generalized for most of the start-ups. Their vision regarding application of the particular technology at hand is limited and most of the start-ups based on a specific market application develop that product and then restrict or limited in the usage of that breakthrough technology. Another study showed similar results and confirmed that as many as 72% of entrepreneurs only identified a single opportunity before moving ahead. Another study in which the sample size has increased and then this question was searched by companies and entrepreneurs, how do they seek opportunities? How do they seek the application of that high-tech product? So this came to light that a vast majority of them, which is 72%, they only identified a single opportunity before moving ahead. They found an opportunity and then developed their product and marketed it. So now the chances of their success are lower than that of those who have searched multiple applications and then selected which one is better for them.