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Published on Feb 26, 2014
http://xrmcubed.com Over 90% of successful B2B marketers use content marketing, as do over 80% of B2C marketers. Join xRM3 and STUDIO 2055 as we look at trends in content marketing, what to expect in 2014, and how to make certain your content marketing and CRM strategy are working hand-in-hand.
Without the ability to sense, record, and act upon your content "consumer", you're leaving money on the table. To maximize your content marketing investment your CRM should capture and track your content consumers, as well as deliver this data to your marketing and sales department in a context that allows them to segment and pursue qualified prospects.