 Poor on health is real, everybody. It's not a conspiracy. We just found out that the food industry has been paying dieticians to go on social media to promote things like ice cream and candy and poor food choices, making the case that they're fine to eat that way. It's okay as long as your calories are low. It's real. They don't disclose this, by the way, on social media. You just think it's a health expert. It's a nutritionist telling me that it's okay to eat ice cream. It's okay to eat candy. It's okay to eat these healthy things. You need to have a grain-heavy diet. Well, it looks like they're paid off. They're not real. So, the war is real. They're waging a war on our health. Claim it. Claim your health. You own it. Don't listen to the terrible messages. Getting this from your Conspiracy Theorist magazine against the mainstream. No, no, I saw Rob Wolf actually post this. What? Oh, it's mainstream. I'll read it to you. It's circulating right now. Yeah, no, so the food industry, ready for this? Who's paying them, though? This is in the Washington Post, okay? This is going all over the place. People are losing their minds. I'm not surprised, by the way, right? I mean, I'm not surprised either at this, but I mean, the fact that it came out is interesting. Yeah, exactly. So, the food industry pays influencer dietitians to shape your eating habits. As the World Health Organization raised questions this summer about the risks of popular artificial sweeteners, a new hashtag began spreading on social media accounts of health professionals. Safety of aspartame, right? So, that's kind of how it started. So, there was a registered dietitian, two and a half million followers on TikTok, talking about, you know, how good it is, fine, it's not bad for you. There's people talking about how soda is okay, it's great, it helps satisfy the desire for sweetness. And what they're not telling you is they're being paid by American Beverage. It's a trade and lobbying group that represents Coke and Pepsi and other companies. So, they found at least 35 posts from the government. So, as a comeback, do you have to be to like take, as a dietitian, your main job is to help these people that are struggling with things like obesity and to take money from that side to promote bullshit like that. You know, if you've been listening to the show long enough, you remember that we had beef with IIFYM early on. We made shirts about it and everything like that. I don't remember what the shirt said, but it was like IFYM or some chairs. I don't remember what we put on the shirt, but it was like, I think it's like IIFYM sucks. That's what it was. I don't see what caught the attention of Lane and how we met Lane Norton. The first time. The first time when we did all that. But the problem that we had, and this was with our own space and the influencers that were coming out and that were talking about IIFYM and promoting junk food. We're basically saying like, hey, as long as it fits in your macros, it's okay. It's okay. Yeah, it's fine and calorie to calorie type of deal. And as long as you're managing your calorie budget. And I know we had a problem with that from right out the gates. Not because that's not true, but because we understand the behaviors that come with eating highly processed foods and the way these foods are engineered and that all the clients that I ever trained that were struggling with weight gain, letting them eat foods like this was a terrible strategy, even if they were managing their calorie budget because the inevitable would happen. Eventually they would get addicted to these foods or they couldn't control the cravings or they go off the deep end. Yeah, it just makes you feel like crowd. It's not a great approach. It's a terrible approach. But yeah, so with this, and you know what they say, the tip of the iceberg. This is the tip of the iceberg, okay? But what they found is that the trade group that I mentioned, American Beverage, paid and undisclosed them out. We don't know how much they paid to 10 registered dieticians as well as a physician and a fitness influencer to use their social media accounts to blunt the claim that Aspartame, which the study came out or the World Health Organization came out and said it may be carcinogenic. So this is the tip of the iceberg. You know if this is, they just got found out that there's gonna be much, that there's much more out there. For example, they did a review and they found 68 dieticians are probably a part of this. But there's gotta be a lot more than that. Doug, who is the company? What's the name again, Sal? American Beverage. Okay, so. They represent Coke, Pepsi. Yeah, who's affiliated with them? Who's affiliated with them? Coke and Pepsi is what I read there. The big ones? Yeah. Yeah, much more. I didn't think about what Coke owns. Bunch of soulless dieticians out there. Did you see that? I think Jackie shared it in our group today. I think actually what she shared it was the AI-generated Coke. Oh yeah, the flavor. Yeah, yeah. That's like the new thing. See what that is. I wonder what's gonna, how they're gonna, what AI used, what metrics or data it used to create a flavor. That's what I, okay, so that was, I was trying to wrap my brain around the same thing too. Did you take, did you think AI took all the most popular beverages and then mix the flavors together? Or like, what, I mean. No, I did that when I was a kid. It didn't taste good. Yeah. Of course. Yeah. No, I'm guessing, but I'm assuming AI took the most popular beverages, tried to find what's in common. It probably went through what we know about palatability and tried to formulate, like food scientists do, something that's... The video made it look like a cotton candy flavor. That's what I like to me. Oh, that's tough. To which it turned down. That's my favorite. Cotton candy soda? Why is it not a cotton candy soda? That's a good question. I don't know. I don't know. Has anyone tried to do that? Yeah, all the other things. They've done grapes. I mean, they've done almost anything. Yeah, they've done cotton candy grapes, which I had to die for, by the way. If you've not had cotton candy grapes, that's like crazy. That is amazing. So this is what's crazy about this, is that they've been influencing the information that we get for a long time. This is not new, okay? It's not new. They've influenced government policy and regulations and what the messaging comes from government. They've influenced what goes into, back in the day, magazines, TV shows, news articles. Social media is just an extension of that. So how are they gonna control social media? It's so much more essential. The American Heart Association, I mean, like institutions, they've influenced education, they've influenced food pyramids, they've influenced that. I've said this before, I'll say it again. And this, I posted this and it flew because I think it really resonates. Science is objective. Scientists are not. So you can have objective data, but the people presenting it are still human. They can still be influenced, they can still be corrupted, just like all these dieticians who were paid. And now I know what, they're probably justifying it by saying, well, we have data to show this. And I guess if you, and so they're maybe making themselves feel better, but it's terrible. It sucks because it puts consumers in this position where they're like, what do I believe? What do I trust? Just snake oil at that point. So much, so terrible. Does it, okay, so does it get you mad because it's the inevitable, this is going to happen, right? Like we live in a capitalist society, you have the ability to pay, to lobby, to out-compete, to advertise and market. It's almost, I have a hard time because it's almost dumb for them not to do it too. If you're in it, if you know how powerful social media is, you know how powerful- They should always get backlash though. They should always get a slap for doing the wrong thing. I mean, should they get a slap or is this purely just like the better information should out-compete it? I mean, how do you, so- Here's the deal. That's why I'm careful about how fired up I get over it. In terms of the consumer, I'm saying not in terms of regulation. Yes, I get fired up, but that doesn't make me say- Regulate. Shut it all down. Or regulate it. I would rather have 50,000 sources of information that I can sift through than one that is controlled. That's what it gives you. Okay, I can get behind that. I'm more mad at World Health Organization than I am. I'm just mad that this is just human nature. That's a body that we're paying to regulate shit as it is. And if you're not doing a good job of doing shit like- I mean, they're so much there. They lost my trust a long time ago. Look, here's the deal. It's a whole other podcast. This is human nature, okay? And I think it's better today than it was in the past because at least we have the ability to put our voice out there. There's lots of people out there that are now presenting good information. I think people are more informed, or at least at the very least have more access to good information. Before, when they controlled and put out terrible information, you had like two sources. So if you couldn't get through the gatekeepers, you couldn't put your stuff out there. Mind pump wouldn't exist 30 years ago if we were gonna put on a magazine or have to go through official government, whatever the decree is or whatever the message is. So at least today, you can find the right information. It just annoys me because it's still happening. But look, it got found out and we know who these people are and there's more that are out there like that. Well, just, I mean, I guarantee they thought that they weren't ever gonna get found out. And that's sort of the motivation behind it. It's like I can take, you can just make justifications for presenting this information out there because you can kind of spin it. But that's the thing on the consumer to me. It's like if you see corruption and you see like deliberate lies and persuasion like that, you have to stop following these people. Okay, remember we talked like a while back and I was telling you guys some of the stats on like social media like that, are we gonna see like the decline of it? We've already seen the peak and it's gonna slowly start to, and maybe it won't die completely but it's gonna get less and less popular or like more and more people are aware how addictive it can be, more and more people are aware of like false news that's coming out like this. How the algorithm could be toxic. Yeah, exactly how the algorithm could be toxic. So you have more and more movements around, you know, consuming less social media. Do you think we've already reached the peak power of it and it's actually going to go the other direction or do you think it's going to get more powerful? Today's program giveaway is Maps Aesthetic. This is a bodybuilder minded program. Here's how you can win it. Leave a comment below this video on the first 24 hours that we drop it. Subscribe to this channel and turn on notifications. If you win, we'll let you know in the comments section. We're also running a sale right now, Maps Symmetry and the RGB Bundle, both half off. If you're interested, click on the link at the top of the description below. All right, back to the show. Oh, I think with AI it's gonna get really, it's gonna get way worse. I think AI is gonna be way smarter and way more subtle in how it manipulates people and how it can be used. So no, I don't think we've hit the peak. I do think the curtain's coming, opening up a little bit more in terms of some of this fuckery that's out there. So I think we hit peak. I think we've hit peak. All you're seeing now too is things like threat. They're all starting to out compete with each other for more attention, more eyeballs, more people are becoming aware of it. I think AI is actually only gonna make us more skeptical. I think more, as this is coming out, I mean, I've already had this happen, it just happened just the other day. I think Justin reigned on my parade. I was looking at these sick ass houses, I'm like, bro, look at this, we gotta go visit this. He's like, bro, that's AI. It's not even a real place. You're like, what? I was Googling it all day, trying to find out why I wanna go find this place in Italy where I wanna go travel to. I knew that, cause I did the same thing. I saw a few properties, I was like, oh my God, is this like an Airbnb? Let's go. I was searching for like- It was totally fake. I was searching. Yeah, it's just AI generated cool places. Aren't you seeing that? Okay, it's super popular right now. Okay, you saw a message house the other day, they just did Ronaldo and Saudi Arabia. They're all fake. They're all AI generated. So just rendered, yeah. But there was like ones that would look like short term rentals and that was like searching every five hours. You know those AI influencers getting followed? Yes, so don't you think that as more people become aware like that, like now I'm so skeptical, I see something cool and I first default to it, it's not real. Well, that's okay. So just like your BB thing. Here's, it's not real. You gotta prove me otherwise, it's not real. Yeah, I had your back on that one. Listen, there's a dude, and he literally did it with a slow camera. They shot a pellet gun at him and he cut the pellet in half with the samurai sword. It's real. It's a real video. Anyway, we'll put it up for people to watch for themselves. Anyway, no, no, that was real. Listen, you're the most skeptical person here. I always gotta break your balls about this, but look, do you now see just how, do you think this is, or do you see now how deep this is? The game? Or do you still think it's like a few people and everything's great? No, I never, I actually said, Who are they? My point was, yeah, exactly. My point was that it's not just a few people. No one's ever gonna answer that. I don't think it's a few people. I don't think there's like somebody at the top who's like colluding for what's happening. I think it's, we have a very corrupt, moralist world that a lot of people have a lot of money and power and when a lot of people that have like, have no moral compass. So then, so, and that's why I think it looks like it points, not to get all like crazy and biblical, but that's why it looks like it all points to like a Satan or a bad person. When, when everybody throws out- The bloodlines of the Anunnaki. When everybody throws out, you know, morals, and values, or they worship things like power and money and that's, that is their God or that is their main focus or this, or thyself, then you're going to get this like, oh, it looks like it's all being right. And one could probably make the case if you're like a spiritual person that you would say like it is, Satan is at the top of this, these are all the people that are, that are colluding for him, but I just don't think it's working that way. I think this is what happens when you dismiss those values. And then, so all these bad things look like they're so aligned together. That's my theory. I don't think it's fucking three bad dudes with lots of money going. I think in some cases, well, I think in some cases it might be like that, but I agree with you actually. So here's why I think it's going to get worse. Can we clip that right there? Huh? Can we clip that right there? It's the only time I've ever resisted. Just like every time he says something, I agree with you. Just use that real hard repeat. I agree with you actually. Can you make that a ringtone? Just say, yeah, I agree. I agree with you. I agree with you. I dare you. You're right, Adam. You're right, Adam. So I think, so here's the deal. This is my fear. Well, fear, I think this is what's going to happen. We went from very trusting, oh, this is the official message. This is real. Government says this. News says this. This is what's happening. Yeah. To, oh, we're not trusting things to, we trust nothing. When you trust nothing, that's also not good. We've got to have an example of this, don't you think? There's got to be an example in history where we all believed one way or we took a source as true or and then eventually distrust came and then eventually we either dismissed it or we just like scoff at it. Well, there's got to be an example of that history. Well, if you look at the, when people explain kind of what happened in the Soviet Union, they would change the official information so much and there were so many spies. So so many people that would report what was happening around you, right? So there were so many people that would report that what was around you, that people stopped, they just were like, all right, what do I believe now? Just tell me what to say and what to believe. And then they would keep things themselves or within very close. So is that your fear is that we get so much distrust and disbelief and all the stuff that's being put out all the time? And then we just completely handed over. Then we just submit. Then we go, we go, that's not Korea, dude. Please, somebody tell us what to believe because there's too much fake stuff. We are going to, we are going to demand. It's so un-American. Listen, we're going to, we are going to demand for an arbitrator of truth. When it gets so crazy that we can't trust anything, that AI is making videos, they're putting out information, people are going to say, we need a seal of real, of authenticity. And who's going to do that government? Mine pump. And then it's going to be like, watch the video. Oh, that doesn't have the authenticity seal on it. I don't believe it. Only the things that are, go through this governing body are going to be what I believe. That's my fear. That it's going to all, it's going to go super decentralized all the way back to- So the only reason why I don't think of that because I think so much of the distrust comes from the government already. So I think that so many people already are not come from, but people, so many people distrust the government already that them deciding the, you know, who's authentic seal or the governing body, I feel like they're the first people that everybody be like, hell no, not them. So I mean, what would make you think that with all this distrust, all this bullshit that we see even in the whole political landscape, what's happened in the last three years that, and we, we're all seeing all this like, oh, I don't believe, I don't know what to believe. Oh, by the way, hey government, would you tell us what to, or could you hire a governing body to tell us what's real and what's not? Because that still wins. It still wins, especially during times of, of massive uncertainty and fear. People will still look, if the, if shit went down right now, it wouldn't be hard to convince people to want martial law. It wouldn't be hard for people to say, yes, spy on everybody. That's already happening. Spy on everybody. Yes, take all the weapons away. God, we need some law and order. Just control it all. Do it for us because it's scary. I think when the information's so, you distrust everything, you'll want that, you'll want something to be able to arrest your, I guess your trust on. And I think we're going to demand it. And then we'll feel like it's under our control because we could vote for the people, you know, type of deal. That's, that's my big fear. But here, this is where we're at now. Where we're at now is this. It's still happening. And in fact, it's, it's more pervasive and they're getting smarter with it. I mean, look at the messaging around meat and how we continue to hear this message that meat is unhealthy for you. It's, that's so wrong. It's not even funny. It's crazy. And now you think, why? Well, because if you don't eat meat, you're going to buy their products that they can patent. Bottom line, the bottom line is if they could patent meat, they would have by now. If you could have a cow and be like, this is mine, and you can't sell this meat anymore, then they wouldn't be selling this message. So we're still in this weird, I don't know. It's strange, but it's annoying because these are dietitians. So imagine you as it, imagine us putting out a message. Yeah, that's, it's like super dirty, bro. Like, imagine I put out a message and then someone listens to what I said and said, yeah, but this registered dietitian said this. And now I got to counter this registered dietitian that's obviously corrupt. I mean, we've had that challenge our whole career, right? That's why it's so frustrating. Yeah, I know. I get it. Okay. So while we're sticking with crazy, you guys haven't been waiting to talk about this because I didn't know until five minutes ago or whatever the fake aliens that we have now. What is this all about in Mexico? Oh, yes. They're having a, I know you fools would be all over. Yeah. So yeah, it was Congress. Yeah. So it was presented in front of Congress. So it's not like they're acknowledging that these are real. They're, they're investigating the evidence that's being presented to them. And so this is like kind of a process they're going through. I think we went through this with like UAPs or whatever and they started to kind of look at a lot of information that we actually have gathered and data points of if aliens exist or not. Two mummified alien bodies. Yeah, there was three. I thought I saw two others too. Okay, there's two. And if you look at them, looks fake as fuck. It looks like a tiny ET, like literally they watched ET and then they made like a paper mache. Yes, it looks like a, it looks like a sixth grade kids science project. Well, it looks like. They CT scanned them and saw skeletons. Yeah. And there's like organs inside them. Yeah. So where's the DNA test? Well, here's, here's why they're calling it a hoax because the same people that presented it were already caught in a previous hoax. Oh, okay. And also, come on. Here's another good point. So they got them from Peru, apparently from a cave. This is a story, I believe, right? And so they, they transported them to Mexico. How do you get across without like that being investigated life? Did you see this done? There's just your first time seeing it too. They would be really, really. Yeah, I saw them yesterday. Dude, but they're cute. They're cute. Wow. How do you hide those, you know, going through customs is my point. So now the claim, it's all claims. So far, there's nobody doing, like you said, DNA test or anything like that, right? From what, is that true, Dustin? Because I think it's good. Yeah, there's no DNA test. Yeah, no. I didn't present you that. That was the first thing I wanted to see. And so that looks just like so fake. It looks like the one from Men in Black, the one that's like, you know, like driving a body. It's mummified. Have you ever seen a mummy? They don't look real either. Have you seen a real mummified human? That also looks not real. Try it out. But I mean, look how tiny that little guy is. Well, you know, they might not be big. That's so weird. That's so weird. You know, it's even more weird all the stuff happening right now. That's weird. I'm always like, what are we missing out there? What's happening that's a lot bigger that they're shifting our attention from? Speaking of which, dude, my wife, you know, dude, she screwed up big time. So she got me in a prank. Really good. Oh, you're saying this. And the reason why she screwed up is you never like ladies. I'm just ladies listening right now. Don't start a prank war with a guy because we're the worst at it. We just this is why I don't want to do one of the things we do. You're going to find out. I don't this is why we don't prank each other because we know what will happen. It'll get so escalate fast. There's no limits. Yeah, there's no limits. Those are like the go to buttons. But listen to how she got me, though. She got me so good, right? So we were outside with the kids and I don't remember what I was going to get on her phone. I was going to send something for her. So I'm like, oh, yeah, what's your passcode again? She tells me I enter it and like, doesn't work. She's like, no, it's that. And I tried it again and it didn't work. So then she gets her phone. Obviously her face opens it and I'm like, but your passcode didn't work. She's like, that's my passcode. So she closes it, tries it open again. She's like, what the hell tries it again. And it locks the phone. I think it locks it initially for like a minute or two minutes. So now I'm like looking at her like kind of sideways. Like, is that really your passcode? Are you trying to hide something? She's like, no, I swear to God. So then she's going and she tries it over and over again. She's like, that's been my passcode forever. I did remember it after she told me that it was her passcode and it wouldn't work. So she locked herself out again. So now she's getting really frustrated and like, what the hell happened? A couple of days earlier, her phone had just randomly shut off and then restarted itself. She didn't do anything to it. She just turned off, turned back on. So she's like, is this a glitch? Like, this is so weird. So she tried it again. And again, this is the passcode she's had in her phone for years. Doesn't work, doesn't work, locks it. Eventually it gets locked out for an hour. Now she's pissed off. She's like, I need my phone. I have to go to this appointment tomorrow. I don't remember the address. I got to do this thing tomorrow. Like what's, this is so crazy. So we go online and we look up, like my passcode isn't working. Of course, what does it say? Did you remember your actual passcode? No type of deal. She's like, that was it. This is weird. So we're going through and it says, oh, if you updated your phone, some people who updated their phone might have a glitch. And it's not working. So here's what you got to do. And you got to restart the phone and wipe it clean. And if it's backed up, thankfully, then you can, you know, get it back on or whatever. So she's going through this. Meanwhile, she's talking about all this weird stuff that's been happening on her phone. Like, yeah, it turned off. And then the other day, like an app opened when it wasn't supposed to. Meanwhile, when we're trying to do it, we had to connect it to her laptop. A couple like tabs opened up on their own. So now I'm like, my cackles are up a little bit just because that's what happens, right? So I'm like, what? She's now, and she's pissed off. So then we're sitting there and she was trying to restart it or set it to factory settings. And for whatever reason, the way we were doing it, which was recommended by Apple, wasn't working. And she would get the like the pinwheel of death, you know, that just spins forever. So this is happening. I'm like, what the hell? So she comes and sits down next to me. I'm like, just wait, let's see if it fixes itself. Let's just let it happen. So we're sitting there. While she's sitting next to me, I get a text. It's from her phone. I open it up and it says, this is the US government. We have possession of your wife's phone and data. And we're going to be reviewing it. So I look at it. Wow, dude. This is elaborate. The elaborate is not, bro. So I look at it and I'm like, and I look at her like, what? She's like, what is it saying? I read it to her and I'm like making this face, right? She starts cracking up. You. Now. Would she do go get on her laptop and do it? What did she do? So the whole thing wasn't the prank. That actually happened. Okay. So that she was on her phone. She was on her computer to fuck with me. So there was like a 30 second period there where my heart kind of jumped and I'm like, obviously it's ridiculous. That is a good one. That's a good one. Yeah, that is a good one. She's cracking up and I look at- What is she going to do to him? I don't even know she- Bro, she's so fucked. I'm going to get her back. I don't know what I'm going to do, but it's going to be bad. Something bad is it. That's a good one. Talk about knowing you really well to know that that would be something that we would do. Dude, I told her. I'm like, I'm going to terrify you so bad. Yeah, I told her. Yeah. It just gets worse. It escalates like with guys. You just come from your wife's phone. Dude, it's going to be bad, bro. She's going to come out one day and go to the store. Car's gone. Where's my car? Let the prank last like two days, you know? Yeah. I got all kinds of heat yesterday because I did the day in the life, right? On the push. By the way, I was so late to that. I felt so bad. I'm like, of all the reminder, I'm never late on that stuff. And I totally fucked up. They only reminded you twice. Yeah, I know. I was getting DMs. Where are you? Who's doing it? I did day in the life. I did a bunch of questions with that. And somebody asked me, what are red flags with body hiring a bodybuilding or a men's physique or bikini coach? How did you call out a bunch of people? Well, I pretty much called out everybody in this case because I know that every single coach does this. And this is what started the backlash. And I said that, you know, a quick red flag, the easiest red flag is that they put you on cardio right away when you start prep. First thing out the gate. Everybody, yeah. Ever. And like, I got so many people. It was like, what? That's like, of course, and I said, I did another clip that was laughing. I said, I knew that was going to rile everybody up, but it's the truth. I said, and then just earlier that day, Grace Barga, who we've talked about already, is in her prep. She's two weeks out from her show. Did you see her in-body scan? No. Bro. Okay. I mean, she looks red in that picture. Oh, she's, she is now a 10% body fat. Yeah. So she is shredded. She has lost 20 pounds, one pound of muscle. That one pound. That's zero fucking cardio. Do you know how, yeah. Zero cardio. By the way, do you know how impossible that is for black belt right here? Yeah. That is that. And she's natural. That's the dream. Natural, no cardio, 20 pounds off the scale and it's lost one pound of muscle and that. And she was already fit and lean. It's not like she went, that's crazy. And that's insane. And no cardio. So, it's so awesome. I mean, she's protected her metabolism. She's protected her hormones. The after the show, post-contest, it's not going to be this crazy, terrible rebound. She's not in a position where she's like doing so much cardio and eating so little. Do you know what her calories are at? She is around, I want to say. Don't tell me over 2000. Oh yeah, she's over 2000 calories, dude. You know how many women right now listening? She's not a big or she's tiny. Do you know how many women listening right now can't believe what you're saying? Well, I told you my last client that I actually helped was Melissa Wolf. And she, I got her up to, when we first, when she first hired me, she was eating 1600 calories. Normal, not ready for prep. Not doing just her normal eating. We worked all the way up to 28 or 2900 calories. When she hit stage and got on in one, she was eating 2200 calories. Yes. So she was literally that much higher on her calorie. How annoying is it when people say you can't speed up your metabolism? You can't offend, so stupid. Yeah, no way. Oh, is that where she's at? How is this not all influencing? So right around 2000 calories. Wow, look at that. 144 grams of protein. This is contest diet. Yeah. This is her contest diet. And at the end, this is her at like so obviously. This is when everybody's unhealthy. 144 grams of protein, 244 grams of carbs, 41 grams of fat. No cardio whatsoever, just strength training. Mom of how many kids do you have? Two, three? Insane. Insane. So good. It's, I mean, you could do it. If you do it right, you could do it. Of course, I got all kinds of people asking questions and DMs after this and going around. So one of the reasons, and in defense of the coaches that I know I'm going to piss off and that I'm sure they've got, they now have all their clients that are fucking messaging them. What did Mike Bump-Adams say this? And you did this to me. Okay, a lot of these coaches, that's their business is this. It's completely around competitors and 90% of people that want to compete for a show, this is the way they do it. They get together with their girlfriend or their buddy and they're like, hey, you know, we'll be sick. Let's do a show. Like, okay, let's look at dates. Okay, there's one coming up in November. All right, let's see who can get the most shredded and they do it like that, right? They pick a show date and then they're like, okay, I'm a hire coach. Who's the best in the business? They hire someone. They're like, hey, can you get me ready for the show? Now the coaches, because they need the money and that's their business, say, okay, and they take them on. But the truth, and I never did this, right? Because I didn't need coaching these people. That wasn't a major part of my business. It was a thing that I did to help people out because I was competing. My deal was, no, I will never, you can never hire me for a show that you've picked because the real prep for a show happens in the off season. In the metabolism that you build and the body that you build happens in the off season so that when you go into prep, you can still be in a healthy place and you're in a place that will even allow you to get as shredded as you want to get. Because a lot of these girls come in and they're already eating, they're only eating 1600 calories. And they wanted a 16-week diet. Yeah, and they want to get ready in 16 weeks for a show. It's like, no, it's not happening. It's not happening. So what happens is a lot of these coaches, and then they're only, they have to put these girls on crazy hours of cardio in order for them to lose or lean out because their metabolism is already so slow. And then you know what they do is they use anabolic to try their hardest to preserve muscle even though they still lose muscle. Yes. Because all they do, this is what they do. They have two buttons, more cardio and exercise, eat less. More cardio and exercise, eat less. And then there's that third button of let's add some drugs as you're losing too much muscle. And it's terrible. It's no wonder these girls come out with their hormones ruined and screwed up and they rebound with fat gain that's insane, 20, 30 pounds in the month or two post-show and they feel their emotions. They feel their body is terrible. And by the way, this is why there's a self-selection bias for people with severe body dysmorphia and eating dysfunction because the only people that would go through that all the way through already have dysfunctional relationships or they develop one in order to continue because a rational, non-dysfunctional state of mind would say, this is crazy. This doesn't feel good. I'm going to stop right now. And there's a lot of people that do that, by the way. They start, they go, oh, wait, this isn't great. This isn't good. I feel terrible. So for men and women, you should never go into a prep until you have got yourself in a place of at least 800 to 1,000 more calories than where you want to land for the show. And you want to be in- Because that's your buffer. Yeah. And you want to be in a reasonable body fat percentage. You don't want to go in and you have to lose 10% or 15% body fat to get ready for a stage. And you're on top of that. You're already at, like, moderate calories. Yeah. It's like, so I could, like, when someone would present their, all their information to me and tell me what they want to get ready, I could look at it and go, like, oh, yeah, no, you're not in a good place. Like, you're just, you know, even though you- You don't have runway. Yeah. You need to have that. And even if I could get you there through all these crazy means of taking drugs and putting you on lots of cardio, just to get, like, I'm setting you up for so much failure and hardship. Your integrity, I want to allow you. It reminds me of plastic surgeons. You ever see, like, when they have celebrities and they have, like, like, crazy, what's the last person? Kathy Griffin, have you seen what she looks like? Her humanity? Yeah. Yeah. And you think- Can imagine. Who keeps operating on these people? Yeah. Doctors with no integrity. Yeah. You think Michael Jackson's doctor at some point, you don't think they know, like, this guy's crazy. We should not- Remember the guy that, like, self-proclaimed Kindle guy? Yeah. Like, and he went through and kind of had to shop a lot of doctors because a lot of them turned him away. Yeah. Because he had- It was, like, thousands of operations he's had. Yeah. You know- You'll find one that'll take the money. You're an addict. You know? You know? Yeah. I know. I know. It's crazy stuff. Anyway, I want to ask you, Adam, because I just learned this. I didn't know you were doing this. You kept it to yourself, which is cool, that you've- you have not had any cannabis for almost a month. Mm-hmm. Wow. Yep. Yeah, shut it down completely. Now, what made you stop? So I- Like, you're less cool. But yeah. Yeah, yeah, yeah. His memory was hella short for the same one. No. So, you know, I always knew that- He was born these days. I knew that once, well, first of all, this is part of also what made me even leave the cannabis industry. Like, I knew that one day I would have a family and I'm like, I don't have to explain to my kid, you know, about- I don't want to have- I don't want to have a conversation about marijuana well before the average person has to have a conversation about marijuana. So I always knew that I was going to move away from that industry when I did, as good as it was to me. So that was the reason why that- originally happened. And then I knew at one point too, my son would come to an age where I also didn't want him to smell it or see it or- Sure. You know what I'm saying? And to get to the place where we started asking questions, I actually thought that was going to be later than what it was. And I had a moment, I don't know if I shared this with you guys. I know I haven't talked about it on the podcast, but it like, like, like hit me right in my heart, dude. And this was like about, I don't know, about eight months or so ago. So it's been on my mind for a while where I don't- so typically I don't smoke until he goes to bed. That was kind of my routine at night before, you know, before we go to bed or I would watch it a little bit TV with Katrina. Not in front of him or anything like that? No, never, never, never, never. Has he ever seen me do anything like that? Or even it's been in the house where I- outside, right before bed or watch movie. Occasionally though, if it's like, especially if Katrina's family, because her brother's smoking and stuff, or at my house, and it's like a Saturday and we're barbecuing or something like that, like all, you know, I'll take a couple of hits outside with them while I'm doing stuff, right? And I had a time like that was like a Saturday and we were barbecuing and all families over and so that and the brother's knife took a couple hits around the corner, no big deal, right? And literally like maybe a half hour later, I'm in the house and I'm playing with Max and we're messing around and he stops and he looks at me and he goes, what's wrong, daddy? And I'm like, nothing, what's wrong? He's like, your eyes are hurting. He goes, your eyes are hurting. No. And I'm like, no, no, no, I'm totally like in denial of it like that. And he's like, I'm like, what do you mean? What do you mean? He goes, they're red. Why are they hurting? What would happen? Why are they hurting? He kept, I was like, oh, fuck. I was like, oh, my God. Never thought that that would happen like this. It's because he's young. Of course, of course. And so that was the beginning for me to be like, okay, like this is going to happen sooner than I thought it was going to happen. So are you trying to quit, quit? Yeah, you know, I'm like forever. I mean, I like, like if you go out with the, yeah, exactly, like I'm going to quit at home, you know what I'm saying? Like I'm not, like I've notoriously, you know, I've always, especially since I've been in the space, I mean, I have, I keep, you know, Mason jars of my favorite strings and I have like a nice, real nice setup of all this stuff that I keep on hand where I just won't, I won't keep it on hand anymore. I'm trying to do something similar, I think right now. It's, you know what it is. It's not a very, I know some people have like withdrawal and stuff like that from cannabis. That's not a super big issue. For me, I think it's just more that you just get in the habit of like, this is how I wind down. Yeah. Type of deal. So are you, do you have any withdrawal issues? I actually didn't. No weird dreams. Well, yeah, that's been like crazy. Yeah, because I'm used to having it right before bed. I use it as like a sleep, almost like a sleep aid. So I did, I did go through a little bit of a heart, like a harder time falling asleep and like not as good asleep because I've used that as like a sleep aid for so long, but it wasn't bad. It wasn't like any, it wasn't any like- You could try, so Ashwagandha will help us with some of the withdrawal symptoms. Oh, really? Yeah. Organify green juice, actually. So that's got Ashwagandha. It's also got Cordyceps. No, does it matter when I like it? Because I would normally do green juice if I, and I haven't been consistently, but if I were to use the green juice, I would normally just do it in the day. Yes. But does it not matter if I do it in the day or right before bed? Use it daily. I'm not going to get a benefit. No, no, use it every day, daily. Okay. And what it'll help is it'll help the body regulate, re-regulate its stress system because that's what cannabis does. Cannabis affects the endocannabinoid system has a lot of things that it's responsible for in the body or that it influences. One of them, though, is the way that the body regulates stress. And so when you take it away, your stress mechanisms can be thrown off a little bit. And this is when people will start to feel maybe some of the withdrawal effects. Yeah. And the stuff that's in the green juice, which includes the Ashwagandha, helps more quickly regulate those. Oh, that'll be interesting. Yeah, I will, because I've been actually really inconsistent with that. I'll kick that, and I like that anyway. So I'll kick that back up and see if I notice some positive benefits from it. Luckily that, you know, it's never been like a real hard thing for me. I've talked on the show many times. Yeah. I would intentionally cycle off for like a week or so, always. But this time, the intent was to pretty much quit. Like I, again, I'm also not going to tell myself, like, well, I'm never going to, it's like not that big of a deal for me. How crazy is that, man? When you have kids, this is why I tell people, when you have kids, you're either forced to become a way better person, or I guess what? What's their option? Nothing? Because they will, without even trying, he's just... Oh yeah, that was just... I was so not ready for that at all and trying to deny it. Didn't even cross it from your face. Dude, I had an issue last night. So my, my, my, Aurelius is he loves to talk, right? I don't know where he gets it from, but he loves to talk. And I'm tired, right? Weird. I know. We're watching TV and so everybody always complains, my kids, everybody complains when we watch movies because I talk during movies. Oh my God, that's such a, that's so annoying. I know. That's such an annoying trait, bro. Yeah, I know. It's an annoying trait. You know, because you've watched it with... Oh my God. I'll comment. Wait for this part. It's gonna happen. No, not even that, just talking. Yeah, so anyway, he does it too, right? But he's too, so his stuff is always like, why, why did this happen? Well, why did that happen? And we're going on and on and on. It's last night, we're watching TV and it's late, and he's doing that and doing that. And I'm kind of placating him, but you know, I think we underestimate our kids' ability to know that we're not, like, that we're actually getting... You're not really interested? Yeah, so I, you know, I'm like, you know, talking to him and kind of like placating him and he's saying, why, well, why, well, why? And then finally he looks at Jessica and he goes, I think I'm talking too much. And he gets real quiet, but it's sad, bro. It's so sad, I sat there. Yeah, it's getting a little self-awareness. Oh, my heart crushed because... He's gotta pick up on the social cues, dude. I felt so bad, I sat there and I'm like, oh, because I don't want him to feel like his dad doesn't want to like... Well, no, but... No, that's not a bad, that's not bad. Yeah, it's just, that's just social cues. That's not bad. Yeah, I think that's actually really cool. It's kind of cool that he actually picked up on... Still though, you know what I mean? Because there's gonna be a day when he's not gonna want to talk to me, like half the time. Yeah, yeah, yeah. You know what I mean? I mean, that's what... So we're going through this phase again. You know, I had it when he was two. So, you know, I think most moms have had this and Katrina always tells this story that like it wasn't that way in our family. It was, I got this where your child around that, one and a half to two and a half range, they become like... You can't leave the room. You know what I'm saying? You can't get out. You follow mom everywhere. So Max did that with me. Like I could not leave. He was super tied to you. Unbelievably tied to me. And it was like, oh, so nice when he hit about three. He finally kind of relieved me. We're going back to that again. But it's not like when he was a baby, it was like crying freak out. He just, he wants to play and wants to be on my hip, like everywhere we go. And so, literally when I come home, so my sister you guys know was in town, right, for the last couple of days, which was so nice because he loves his aunt TT. And she comes and like she just, she loves to just play nonstop with him. And he's at that phase right now or that he just wants to go, go, go, play, play, play, play, nonstop until it's time to go to bed. And so, it was like the last two nights, I've been like, oh my God, so... You get a break? Oh, I get a break, you know. And I always, when you're going through that, you're trying to be mindful of that. Like there was going to come a time where he's never... You're human. Yeah, he's not, he's going to grow up now when I'll play with you. But there's times where it's like, it is exhausting. I come through the door by like three o'clock and he is like from that moment till he goes down. I am full and literally when I go to the bathroom to break in between like that, he's in the bathroom just... Trying to hand the toilet paper to help me to speed me along and stuff like that. Are you done, dad? You almost done? Like, yeah, son, I'm almost done. Give me a second here, bro. That's hilarious. Aurelius told his sister that, she's like, what do you want to be for Halloween? He's like, I want to be papa. I want to be papa for Halloween. Oh, man. But we did get him a costume. He's going to be a swamp monster. How do you guys like a swamp monster? Oh, I have so... Everett told me what he was going to be this year and I was dying, dude, like him. And it's funny because like he's, he's kind of finding some other friends that are, they have a good sense of humor as well. And so they decided to be not Dumbledore, but Gandalf and Saruman. Oh, cool. So they're both going to be like old men, like little old men wizards. I just think it's going to look absolutely ridiculous. And I was like, because originally he was going to be Dumbledore and I was like, maybe I should be like Harry Potter. That would look really weird. You know, having a big old Harry Potter. Are you going to dress up with them? Well, we're going to miss it, bro. So yeah, it's like a total bummer. I'm super bummed about that. That's one of my favorite holidays, too. That's Max's holiday for sure. We're going to do it. Party is the one he gets most excited about. Wait, hold on. Let's talk about this right now. Here's what we're going to do. You know they have that pumpkin patch and I think there's one in Gilroy. There's some really big ones right here. We're planning on taking the kids there, dressing up and making it, because we're not going to be here. Beforehand? Yeah. Yeah, we should all go. We should take the kids. Yeah, I know. I'm definitely down to. I mean, we have to make our own Halloween, right? Because I'm way down to do that. Because I mean, that's a bummer for me. That's of all the holidays. Like he's, I mean, we watch Halloween shit year round. I mean, that's his, that's his jam is like Halloween. So to miss that. And every year, Katrina and I have all got, every year we've like gone over the top with our outfits with him. Like we've done something all of us together. So I was, I didn't even realize that that's when the trip was. And I'm like, fuck man, we're going to miss that. I want to tell you guys that you, you probably use the red light the most, right out of all of us. Yeah. Although I've been in, because this is my red light here now. Yeah. So I brought it in. So I've been using it now. Yeah, Katrina uses mine all the time. I've been using it. I don't really use as much. Maybe two months. The most consistent I've done. So probably three to four days a week. I'll put myself in front of it. Yeah. And man, it's. Your skin looks really good. You can tell. It really. I can always tell when I've been. It really makes a difference. It's great. I mean, every time I use it, I can tell, but this is the most consistent I've done it. And I mean, it's, it's exceptional. What it does. Like I can really tell on my skin. I mean, I can see a difference, like right after I get done with it. I can, I feel like it has, has like, I mean, you look at it or not. You have like this kind of glow to your skin. It's weird how it sounds really weird from just to talk like that. But yeah. Yeah. Yeah. Yeah. Not quite as much as that one time we were on the beach. I was high on mushrooms. Justin looked at me all weird. He goes, I gotta tell you. You see like a halos around? No, no, no. Listen, listen, we were on the beach and Justin couldn't make eye contact with me. No. He kept looking up and looking down. I'm like, what's going on? He's like, I can't look at you. I'm like, why is that? He's like, you're golden. I'm like, what? He's like, you're just golden. Was that the first time? He was so shiny, dude. That was the first time, wasn't it? That was the very first time. He's like a golden pony. Yeah. Well, I was watching the clouds and they're all making shapes. I'm like, this is great. And then I look at Sal and he's just like, I'm like, this asshole. But you didn't say that first. At first he was weird. I was just laughing. I was like, look at him like laughing to myself because I'm the only one seeing this. See, I'm so mad that we have it. This is the one part about being four dudes, right? That we have not documented all the places that we've stayed now. I mean, looking back, I mean, obviously when we were going through, like, oh, there's only been a few of them. But looking back now, eight years later, it's like, there's so many places. And if you were to see, I can vaguely remember that house. That was at. Is that Pajaro? Yeah, that was Pajaro dunes, which we stayed there like three different times. This is great. So if we had like a book. Hidden gem. A book or, you know, where we could go through and be like, oh, those memories will come back. You know what's going to happen because we're going to have pictures is the stories are going to morph into. Yeah, I know. We do have some pictures. There's some pictures of that. We have a lot. We have a lot. We just need to organize them together to where they're like that because what's going to happen because we've like Pajaro dunes, we've been that Pajaro dunes at least three times. I think we've stayed out there to do programs and things. You know, you start to go, they start to blend together. It's like, oh, was that that one? And so I wish we'd organized that and put that together. So being in the chosen one, I'm sure you've already read this story. Not story study, but I didn't know this. I don't know if you knew this Adam or not, but like so women, they're eggs. So the common thought was that like you're, you have one sperm that sort of like out competes and swims the fastest to get there first, right? And then it penetrates. But what they found was that the egg actually selectively puts out like a signal and and tells which one specifically it wants to swim faster to get there. So it's actually selecting that sperm. So it's actually like predetermined in that sense. Listen, that's why women are the choosers and they are from the very beginning. Even their eggs are choosy. They women are put the most evolutionary pressure because they're the choosy ones and this is just historically. See now that makes me feel so weird about like so we actually, it's funny you're bringing this up, Justin, because literally yesterday, Katrina had a consult with the fertility doctor. And there's like, I don't know if you guys know, there's like 10 different types of methods and things that they can do. Like they can do things where they're just, she just uses like Clomid for a little bit or she just uses HCG for a little bit or you can do the like. Like different levels of intervention. There's like all these, yeah, different levels of intervention. And I'm really like, I mean, where I'm at with it with her is just like, whatever you want to do. Like I'm like, so whatever about it right now. Like I'm, Max is now at an age where originally I thought I wasn't going to want another one with the gappas with that. Like I love, love having my son so much that thinking of having the thought of another one sounds awesome. Even I even told her like, I would even do the artificial insemination where they chanted high chances of twins. I was like, I'll run three, let's do it. Oh, she's like, I'm like full. Don't get me excited. I have full 180 on her on all that stuff. So I've been like, but that type of stuff, when we play God, I have, I struggle with that. I don't know if that's my upbringing and stuff like that of like, I have more of the attitude. I've been this way with her just like, whatever happens happens. Whatever happens happens. And then it's meant to be like it's, it was, I don't know. There's always that line, right? Cause it's like, it's like that joke. What's that joke where the guy's like praying to win the lottery, praise the win lottery, praise. And then he finally dies and he goes up to heaven. And he's like, God, why didn't I win the lottery? And God's like, gotta buy a ticket. Yeah, yeah, yeah. So maybe that's, maybe that's the plan, right? The plan is for you to do that. I know, I know. I mean, I think that's a total fair analogy to say that too. Like, cause obviously there's going to be people that are the peers to be like, that's not the way it was intended. And it's like, well, you know, science has evolved and we have these tools and they have helped. I mean, I can think of all, I think of several people who that has helped them change their life. They wouldn't have been able to get pregnant if it wasn't for science getting involved. And that's the best thing ever to happen to them. If my opinion matters or anything, all I know is that you guys make phenomenal parents. So if you guys have a kid, however it is, that it was supposed to be that way. You want to know something funny along those lines. You know what really like I think tip me over is so funny that this is the way it went down. And this is how I told Katrina, she's like, oh my God, you're like so different about this now. And I'm like, and it was actually around the time we were talking in the show and stuff about just how shitty the fucking world is and just all the bad stuff. And I'm like, I actually felt this overwhelming like, I don't want to say a burden, but compelled that, you know, if we do believe that we're really good parents, right, that like, I should put out good people. Instead of bitching about all these bad people in the world and how shitty it all is. Like, listen, if I take being a parent this seriously, and I'm raising a really good fucking kid, maybe it's on me that I should do another one. Absolutely. And another one. Like, and so I had a real kind of shift on the way. I was obviously thinking about all the selfish things originally, which is, well, I don't want two kids with a gap. And I was going to be like this and all the things for me. And I thought, well, if I'm sitting here saying that the world could be a better place, then why don't I make better humans? And Max is going to be such a good older brother. He's such a loving kid. I think he'd be the best older brother. Have you have a girl? Yeah. So that's where we're at. I need to have another guy, another girl dad in here so I can, we can, you know. But I didn't realize how many different like ways they can do this. There's literally like 10 different like options that she's had. And Katrina's wanted to do the least that mess with her hormones. That's why she didn't even want to do our artificial insemination because they have to do all kinds of stuff with her. They prep you with, they have to get you into a really, really fertile state. Yeah. And so she's like, I don't want, I don't want, I don't want that. Which by the way, the person said like, you guys aren't, she goes, you guys aren't even really good candidates for that because those people normally can't produce good eggs or they don't have good sperm or they don't have a good sex life. So she was like, none of those are you guys. You guys, you have all these, she has extremely healthy eggs. I have extremely healthy sperm. It's just not happening. It just hasn't happened. So it's like, oh, okay. Well, whatever you want to do. So she's like literally in the middle of making that decision today as we're talking about. Oh, wow. So we'll see what she decides. Well, real quick too, I want to let you guys know. We'll put it out there. I know we got a bunch of Z-Biotic in the back. I'm going to be taking a few of them with me next week. I'm going to try and take maybe five or six, not just for me. What? I don't, yeah, I don't use that many. Yeah. Calm down. No, we're going to be meeting with Jessica's friends because her friend is turning 40. It's a big deal. There'll be a lot of people there, probably a lot of drinking. So I'm going to take, I'll take them and have everybody try out the Z-Biotic so they can see. This is our first commercial since they've been back, yeah? Yeah, I believe so. So I'm super excited about this. I don't know if I share this with you guys. It's just one of my favorite things that happens to us sometimes is when we have a partnership with somebody for a while. You're going to talk about this? I am going to talk a little bit about this. So, you know, we have partnerships with people and, you know, we take a lot of pride in doing really, doing right by our partners doing well. We're very selective about who we work with. And, you know, I think we do a good job. And sometimes people get so hung up on, like, oh, well, you know, we want to try this. We want to do that. Or, oh, we think the ROI should be this. And we've now had this happen a couple of times where we're going to buy a handful of times where someone decides that, like, oh, it's, maybe it's not worth the investment to do it. And then they go off and they go test other waters. And then they come back. You get a big Super Bowl commercial and we try and sell our soap and other means. And, you know, Justin's a lot kind of thing. He's a little salty. Hey, so explain this for us, Adam, because I was having a conversation, I'm not gonna say who it was because we know this person, but I was having a conversation with them and they were showing me, well, you could spend, you know, $100 on a Facebook ad and get this much back. And this is the ROI. And I tried to explain the value of podcasts. And I said, look, it's not just about the return. It's also about the brand recognition, the authenticity. Like, explain the difference because it's not all the same. No, it's a massive difference. It's a difference between a random ad that you have no connection, no reason to hit you on a product that you want a good deal on and you just buy versus a podcast host who you've built a relationship with. I mean, how many times we have guests in the studio right now will ask them how many times that you feel like you really know us, even though this is the first time we're meeting people in person, but because they've listened to us talk for years sometimes, have felt like they've built a relationship. They identify with what maybe one of us or all of us in some manner. And so the loyalty that they have to us and then for us to talk about a brand like that is different than hitting, than hit just at random ad hitting like that. And so the power of that, like when you get it like a Facebook ad or a Google ad for that matter or even a commercial on TV, a lot of time it hits an emotional response. You know, I was already shopping for those sunglasses. I like them anyways. And all of a sudden, like this commercial hits and it's this reminder that triggers me like, Oh, I want to go buy those. And so it makes me go do that. But I don't have any loyalty to that brand. I don't have any like, Oh, Adam said to go do that ourselves. Like there's none of that where you get that with podcasting. And that just creates a better customer. And that customer is going to have a better LTV than just a random person. LTV stands for lifetime value. Good. So this is going to have so much more weight. And that's one of those things that's really hard to measure in this short term because a lot of these people that are doing advertising, they look at just direct ROI like, Oh, it's like, well, I spent 10,000 on Facebook ads and we got back 20,000. I spent 10,000 on your podcast and I only got 15,000. I'll argue all day for a couple of reasons too that that 15,000 you got is more valuable because the type of customer that you got is the loyalty they have to us. And now your brand is much higher than some random person. In addition to that, they've already done research on the buying behaviors around podcasting and almost 50% of people don't use URLs. I mean, how many times- So it's way more than you think. That's right. So if you're getting close to an even return, you can almost guarantee you're actually getting double that return because I mean, I know I'm like this. Like I don't know how many times I've bought a product because I heard a podcast host or a person that or I follow who I really like talk about a product. I didn't go like searching, looking up their forward slash back, you know, Susie, whatever. Yeah, I'm like just to save. And now some people are like that. Like I have friends that are like to save a dollar. They will scour the internet to find that deal or that percentage off. But most people aren't like that. Most people are like, if it's a product they're interested in, are they like anyways? And somebody else talked about it. So my opinion, this is just kind of circle back to how I open the podcast, is about misinformation, poor information. It's even more valuable. Even more now. To have people you trust because... Can like verify it for you. Yeah, because if you listen to us for a long time, you know that we don't bullshit. You know, we're so honest that we've even said, hey, we like this product, but it tastes like crap. Or hey, we like this, but here's one of the negatives or it's expensive. Like we're very honest. And we don't work with anybody we don't like. So even if you have a great product, if we don't like the owner and we don't like the people behind it. Yeah. So you know, you could trust us and we're not going to mess that trust up. But that is more valuable these days because there's so much crap. Even more to your point what you're saying right now. I mean, think about this. We're at it. We're now at this time where you can't even trust a potential doctor or a dietician because they've got, they're lining their pockets. And so they're going to say things to manipulate the... Crazy. ...bot and paid for. So that just shows you how much more valuable it is to have trust in a brand or trust in a person who is going to recommend brands because it's going to get even more in that direction in the future. So I really do think that the podcasting space and advertising is going to continue. Well, it has. The trend has been almost doubling every single year. It'll continue down that route because before you know it, we're going to be so skeptical of AI and ads. Like you're not going to know what is true. You don't know if it's a made up, AI generated doctor looking person spewing out all this information that a company... We still have 100% human made on our logo. Yeah, we do. Yeah. Yeah. I think it's actually funny but so good. It's probably going to be like a real thing. That's what I said. Organic media will be a thing for sure. Yeah, yeah. No, I totally believe that. Hey, I went to ask you guys, speaking of like Internet influencer stuff, Sharon, our friend... Oh my God, his name's going to slip me right now, but it's not the point. I wanted to ask you, Sal. Eggs for shampoo? Oh, that's an old thing. I know who you're talking about, Saladino. Yes. Eggs have been... There's people that have used eggs, milk. It's the fat and the cholesterol apparently supposed to be helping the hair be shiny and whatever. That's an old thing, dude. I didn't know that. Yeah, but my mom did that. She told me she did that when she was a kid. They really... They used eggs, yeah, and they put it in her hair and then they rinse it out and, yeah. I don't know who went... You want to put eggs in your hair? Yeah, and then like, I mean, you better wash it real good after that. Yeah, you do. You think it's hard to get out? Eggs? Well, I was just with... I wouldn't want any leftovers in the rest of the day. Doug, look up eggs for healthy hair or eggs in your hair or eggs as shampoo. And is it the whole... Is it egg whites or the whole eggs? Yes. Is your rich hair super food? Okay, so I'm going to buy 10 eggs. Say, I don't know the math on this. It's in shampoos. Some shampoos will have egg in it. I wonder how reasonable it is to do that, like financially too. Like, if you had, like, you know, what a shampoo bottle is worth of eggs. Oh, you just crack a real egg and then... I know, I know. But what I'm saying is, is that with doing eggs in replace of my shampoo cost me 10 eggs. No, no, no, no, no, no. Because I've got to wash the eggs out. You can't just, you put eggs in water. You've still got to wash it out. I don't think you can leave the eggs in it. No, you're saying, is it cost effective? Yes, that's what I'm trying to say, Sal. It depends on the brand of shampoo you buy, right? Yeah. If you get a high-end shampoo, it's probably similar. Yeah, well, like, let's compare it to middle of the row. Like, what, like, how... Because we could use... I have no idea what shampoo costs, but I mean, $20, $30 bottle, maybe? I would expect you to know more out of any of us. Why? Because he has the most nice hair out of all of us. No, no, Justin definitely takes that. He cares a little bit of hair. Yep, this guy washes... He washes it with dirt. He's the last person I've asked him about. Not true. So, think about eggs. Depends on, of course, if you're using pasture-raised eggs, too, you know, but... No, like, how much are they a dozen? I mean, I know pasture-raiser, like, what, eight bucks a dozen? By the way, they used to put mayonnaise in their hair. People with mayonnaise, olive oil, it's fast. My sisters did that. They put egg in their hair. Yeah. So, what it is, by the way, your hair is not alive. Now, of course, the scalp is alive and the root and all that stuff, but the hair itself, fats coat the hair itself, making it feel smoother and softer. Conditioner, by the way, attempts to copy this or mimic this. People think, oh, conditioner's healthy hair. No, really, what it does, it coats the hair. If you look at hair under a microscope, it's got, like, these jagged edges. And what it does is it smooths out the jagged edges. Yeah, so it feels... Egg yolks contain lecithin, which that's an elve of every shampoo, which is an emulsifier. It combines the water, dirt, and oils from your hair, then everything rinses out. Oh, I guess you don't have to use a shampoo. We think about it, though. Most shampoos have a lot of chemicals in them. So, that's the thing I want to get to the bottom here is if it's cost-effective. Because if it's... I mean, okay, I think being all natural is a great answer, but if it's, like, ridiculous and it's, like... Do you use just straight soap on your head? Just a question. No, I actually... Well, I use my face, my caldera. Oh, okay. So, you don't wash it your head? I do, but I... So, when I do my caldera, what's the shower one? I keep it in my shower. Oh, it's like a face wash for your head. Yeah, I do the whole thing. Yeah, okay. I don't have to do that at some point. I don't know if that's the right strategy. I mean, to answer your question, Adam, I think if... You know, it's not that expensive. If you get some reasonably priced eggs. Like Costco, I think a couple dozen of the free range or pasture raised eggs is like eight bucks. Oh. So, that's a... That's why I'm saying that she can move. If it's somewhat cost-effective, it's definitely natural and okay for you to do that. Like, why wouldn't you not do something like that? Is that who you want to give a shout out to, Paul Saladino? There it is. We can. I mean, he's got so much controversy around him. Like, I like Paul. I think Paul's... I don't agree with some of the stuff he says, some of the stuff I do agree with, but I do think... Well, here's... He's got interesting... Here's my thought. Here's my thought on him. And this is what happens. I feel like when you decide you're going to pigeonhole yourself into like one method or one diet or one way... One modality of training. We see this in the fitness space around trainers that do this with, say CrossFit or Orange Theory. Or you marry this ideology so much that then going forward, all of your content has to support your narrative. And the inevitable is going to happen after years of creating content. You just get a little, like, okay, bro. Extreme. Extreme. And now it's a stretch. And it's not realistic. And it's like, because I really like Paul. He's brilliant. And I think he has a lot of really good information. But when you say, you know, like the carnivore way of eating... Fiber's bad for you. Yeah. Say stuff like that. Yeah. Then you get caught up in a place where it's like, okay, well, for some people, the information you're giving is going to be life changing for them. But then for a large... Here's who I think would be the perfect person to check them out. So the shout-outs to Paul Saladino if you have autoimmune issues that you just can't figure out what the hell's wrong. What the hell's wrong? I have all these autoimmune issues. I seem to react to everything that I eat. I've got... It's unexplained. I've tried all the work. I've done the gut health stuff. And I don't know what's going on. Check out Paul Saladino because there is a subset group of people who are like that, Michaela Peterson being one of them, where the stuff that Paul talks about will be life changing. Yeah, I agree. Are you interested in hormone therapy? Do you want to balance how your hormones work with a doctor? And are you also interested in maybe peptide therapy? There's a lot of peptides out there that do some pretty phenomenal things like boost growth hormone, help regulate your appetite, help with fat loss, muscle building, sleep, libido. It's an interesting space, but you want to work with a doctor. So here's what we did. We partnered with a company that works with doctors and pharmacies. It's all legit. It's all good stuff. Go get tested. Figure out if it's right for you. Go to mphormones.com. You can see if hormone therapy or peptide therapy is right for you. All right, back to the show. First question is from Brian Patta. Can you successfully bulk while only doing unilateral leg work? I have this fear that if I bulk without heavy squats and deadlifts, the muscle gain won't be as substantial. However, I want to fix my hip shift. Love to hear your thoughts. Okay. Opposite is true. Well, you can bulk with any strength for your exercise. Now, here's why you want to bulk when you're trying to balance things out. What you're trying to do is build strength and muscle in the weaker leg. The bulk is only going to help that process. Now, here's the thing. Yes, squats and deadlifts are some of the best general muscle builders that exist, but there's always exceptions, and I'll give you one right now. If you have a big imbalance and you've been squatting and deadlifting for a long time, your body has now adjusted to this imbalance. And when you address the imbalance, you will send a new novel muscle building signal that's probably going to build more muscle on you. And if it doesn't in the unilateral work, it definitely will when you go back to the bilateral work after you've corrected the issues. So this is all part of the same process, and a bulk is going to be more beneficial anyway for the reasons I said. I'll make another case for it. I mean, if you are a consistent lifter and you almost always or have always and to this point done bilateral squatting, simply going unilateral for the first time in your weightlifting career or there's a novel stimulus is a novel stimulus and you arguably may pack on more muscle. So there's huge value to doing this. And the point you made about in a bulk is like this is the time that I would not want. You want to put a cut to try to balance out your strength. Yeah, no. If a client came to me and the strength focus the main focus was to balance our body out. And then we had a pretty good discrepancy from left to right. And we're like, okay, we're going to do all this unilateral work. I would want them at least on a maintenance to surplus. I would not want them in a deficit. That's only going to be that much more challenging for us to to balance out. Anytime I'm trying to work on strength, like I want to make sure that I'm feeding myself adequately. So that way I get my body opportunity to work on refining that strength. I mean, there's times to go on a deficit, but in terms of like you focusing on building up that muscle, like that muscle is going to need those building materials. Generally speaking, generally speaking, the only reason why you go on a calorie deficit is to get leaner. Right. When it comes to any type of improvement in performance or strength or muscle or balance, which is a component of strength, you want to have enough nutrients, enough calories to feed that process. So if your goal is to balance out your right to left because my God, my right leg is so much weaker than my left or my knee caves in, or I noticed like in this case, I have a hip shift. I want to balance this out. Well, if you want to make the process harder for yourself or almost impossible, you're going to go to cut or you're not going to eat in a surplus. Eating in a surplus means you're eating more calories and nutrients than your body needs to stay the same. But that's the point. You don't want to stay the same. You want to gain strength. You want to gain muscle. So I guess the next question would be, how much of a bulk? Well, to balance yourself out, you don't need to be in a massive bulk. I would be in a, if you want to maintain whatever body fat percentage you're at, a slight bulk will be enough to feed this process. By the way, we had an example like this. You remember we did that episode where that girl called in and she did the DEXA scan? Oh, yeah. And it showed right till, because DEXA scans can get real specific. Like you have this much lean body mass in your right arm and your left arm. Yeah, that's super cool. She did map symmetry, which is our unilateral program, and she built significant muscle, but it all went to the sides that were smaller and weaker than the stronger sides. I'll argue that if she did bilateral work, that wouldn't happen. No. Because she was so good. I was guaranteed it wouldn't happen. That's right. So in essence, she gained more muscle going unilateral than she would have going bilateral, all things being equal. And now coming back to bilateral, watch what happens. Crush. Yeah. Now what might have happened to her is she built the same amount of muscle, but the discrepancy would have stayed the same. Yeah. So if she, let's say, she put on a total of four pounds of muscle, she still probably would have built four pounds of muscle from training well and eating a surplus, but it still would have kept the discrepancy. The imbalance might have been even greater. That's what I would argue. What I would argue is that... Greater or at least the same. Right. Right. Absolutely. I think sometimes even greater because you get better at training. When I was so strong, it would pull a lot of the attention. That's right. Imagine. Next question is from Haley Lilly Clive. When I did lift my right knee caves in slightly when pulling up, are there any correctional or mobility exercises to correct this? Here's an easy one. I'll give you an easy, because we can get real specific and target it. And we will. We'll talk about more specific movements for hip, strength, and stability mobility. This may be due to the ankle as well. But I'll give you something that's kind of easy. Okay. If one of your knees is going in, what you want to do is give yourself something that's going to give you feedback. So you have to push your knee out while you do the exercise. Very basic way to apply correctional exercise. So what does this look like? Well, let's say my right knee is going in towards the center when I deadlift. I would attach a band around my right knee so that I have to push my right knee out to maintain tension. That way, when I do the deadlift, not only am I deadlifting, but I'm also conscious of pushing my knee out against the band and strengthening the muscle that seems to be too weak. That seems to be causing the knee to cave in. Now, the reason why that's general is although that may, on the surface, correct the issue, there still may be a root problem when I'm not addressing. I may be strengthening my hip abductors. Those are the muscles that pull my knee out. But I may not be addressing that maybe it's an ankle issue that's causing it. So I may be causing a better or creating a better compensation, which is okay and better than what it was before, but not necessarily ideal. But in this case, and in many cases, this is a very general thing people could do. Add a little bit of resistance in the direction that you think you need to go and do the same exercise. And that generally will help. The reason why that's such good general advice indirectly is going to support what I would say is the most common thing here. It's almost always weak feet, weak hips going on. If you have a band distraction on that knee, the feet are going to have to activate to try and help work pushing the knee out. The knee being pushed out is also going to activate the hip. So you're going to get the benefits of strengthening the hip and the feet by indirectly doing the band distraction that you're talking about. But almost always when this happens, this is, by the way, this was like a mind-blowing thing for me to figure all this out through Dr. Brink. Because for as long as I've been doing this, like I just ignored the feet and what a huge role they played in all this breakdown, like a squat like this. And a lot of times when someone has a knee caving in is their foot's pronating, right? So their foot pronates, the knee caves, the femur internally rotates. So that's what's happening all the way up. And if you think about that, the femur is internally rotating because it doesn't have the strength and mobility to hold it in the position it's supposed to be. The knee caves in because the foot is pronating and collapsing in. So all of it needs to be addressed. The exercise that you're talking about does a pretty good job. Now, my advice would be to work on things like... It's not surgical, it's very general. Yeah. But I mean, it would be, what you suggested would be in my arsenal of things that I would do. 90 90s. But I'm doing 90 90s for the hips, right? So I'm doing all the 90 90 progressions that we have on the YouTube channel. So do that stuff. And then I'm doing a lot of foot and ankle stuff. I'm going to do a short foot. I'm going to do what's it called? What's the ankle one that you like? Combat. Combat stretch on my ankle. And then I'm going to do the band distraction. Those are the things that I would address. You want to hear how terrible of a trainer I was when I first started, by the way? You probably would squeeze the basketball like I did. I would stop to be. I would stop the knee from coming in by putting something between the knees, or putting a band in the opposite direction to hold it out. Not knowing that what I'm actually doing is making them strengthen the embedded. I would do them the same. It's like, yeah, maybe I want to put like a hip circle around the knees. So at least one of them. But then I'm getting both. And then I'm like overcompensating. And then it's not even doing anything. Oh, yeah. So there you go. For half the stuff that I used to do. What did you say? Yeah, you get smarter over the years. Sorry. Next question is from Jbisset72. My 13-year-old son wants to start working out to get bigger, faster, and stronger. Would a three times a week full-body workout or a six times per week split be better? I'm going to just say this straight up, okay? For 85%, okay? The vast majority of people listening to this, watching this, or 85% of the population out there who wants to build strength, build muscle, get faster as a result, right? Just bigger, faster, stronger. A three-day-a-week full-body routine will be superior to a six-day split. That's 85%. You talk to strength coaches. You talk to bodybuilding coaches. And yes, there's that 15% where the volume gets so high that splitting it makes more sense. But for the vast majority of people out there, a three-day-a-week full-body routine is perfect. It's best. It's not perfect. It's best. It is best. It's best for more than just the most basic of reasons. Like when they test this head-to-head, it's almost identical, right? If all things are created equal, it's perfect. Volumes equated fours and like that, it's like they're pretty damn close. But the thing that you always hear us talk about on the show is the behavioral stuff. And I think one of the reasons why I think full-body is superior in all aspects for all people is because I've never met anybody. I've never had a client in my life that is perfect year-round all the time and doesn't have life happening. And these up and downs of consistency and they're not so consistent. And when you're running a full-body routine and you have a bad week and you only got to the gym once or twice. So hit the full body. You still hit the full body. So you're still staying very balanced. You're still getting all those muscles stimulated. You're not going to take big steps, fall backwards. What happens to people that do splits, me included as I ran splits for most of my life, is those weeks always happen. And I have a week where I miss a day. And then I'm like, oh, I missed a muscle group. And it's always the muscle group I don't like doing anyways. And so they're going to naturally avoid it. Yes. And it's the other thing about like young kids like this too that you present them with like a specific muscle group to target. They're going to overdo the hell out of it. Yes. And then it's going to be a detriment at that point for them coming back having to do, you know, the next workout or the next few days from then that same muscle group again. And so, you know, you have to kind of like put that on perspective, like how consistent are they going to be with this plan and this program? And then how are they, how are they going to adequately recover from this? Yeah. And I'm going to, I'll make this argument too. Let's say you took the same routine, three full body workouts, or you cut all of them in half even. That's usually not how six, you know, day a week splits work. But let's just say it is. You cut them on half, six days versus three. I'll argue that you get better recovering adaptation for most people because of the full days of rest. So I think it's better to have a full day of training in a day off and a full day of training a day off versus half a day of training, half a day of training, half a day of training, half a day of training because you tend to adapt and recover better. Now at some point, if you become so advanced, you've got incredible recovery, you're so consistent, you're eating good that now your full body workout is two hours long because I'm doing three exercises for body part. Well, now it starts to make sense to split it up. But for most people, I'm also going to make an argument from an athletic standpoint that body part splits are dog shit for athletes. You're compartmentalizing the body. Your body needs to work in unison. You'll never do that in a sport. You'll never do that. So it's pick one, right? Like you can look like an adonis or whatever and like that's like your thing, right? I want to look like a specimen or if I want to be an athlete, you want to be faster, you want to be stronger and faster. You got to be an athlete, you got to train like an athlete. But I'll make this argument, Justin. I've obviously been trained forever. My own body, I always, the most consistent, the routine that I tend to follow the most is the three-day week one. And it's always the best one for me. Now, I switch out because it's a good idea to switch into different things. It's always a good idea, especially been working out for years and years and years. Yeah. Like I have, but whenever I go back to three days a week, I feel the most rested. I have the most strength and my body responds the best. And everybody I've ever trained, like I said, there's a vast majority, just do best. This is most people. So regardless of if it's your 13-year-old son or your 43-year-old friend or whatever. Regardless. But I think even more so because of that. Yeah. You know what I'm saying? Like if this person were asking a question and you're a 27-year-old consistent bodybuilder guy and you don't ever miss a gym and you've been training for 10 years, I might be like, well, whatever. Whatever you like most and is going to keep you consistent, then go for it. It's not that big of a difference. But you talk about a 13-year-old kid and the fact that I agree that most should do this and will get benefits from it. But even more so, a young kid getting started in his career, full body for sure would be. I wish I understood this as a young kid. Oh my God. Are you saying? Yeah. Someone told me to do this and I thought they were lying. I tell you what, by the way, one of the things if you're listening to this, if your son eats his body weight in protein and grams, eats enough calories and follows this, he's going to get strong. Bigger and faster, very quickly. He will see significant results. He just has to apply it and get good sleep. If he does all those things, his body's going to respond very well. Next question is from Ruth Kaddell. What are your thoughts on eating candy into a workout? It's delicious. Where it's been a long time since we've seen Dr. Integrity. Oh, God. Is he still around? What is it now? Yeah, he's around. I used to get hit with his ads all the time. I never see him anymore. I think you blocked this from everything. Oh, maybe that's why. It was like the dextrose, right? So you had like the gummy bears or the pixie sticks, and that was the big thing for a long time. Here's the deal. Look, if you're training- Such a terrible idea for so many reasons. If you're training super, super long and you're depleting your glycogen, which by the way, you have in your body, I don't know, five or 6,000 calories worth of stored glycogen. There's a lot of stored glycogen. Okay, but let's say you're doing a crazy long workout. And it's like, these are endurance workouts, typically, and you're exhausting yourself. Then the data does show that consuming some carbohydrates, okay? Which, yeah, candy does have carbohydrates. So I guess technically it's in this category, although I'll make the argument that candy's the worst. It's not a great option anyway. But having some carbohydrates that are easy to digest in your workout is going to be beneficial. Who does this apply to? Endurance athletes. Endurance athletes are the people that I recommend have a carbohydrate drink or those cubes or those gels halfway through their three hour training session. They're burning up the most calories. Yeah, if you're training in the gym, you're lifting, even if you're lifting hard and you're eating candy in between sets to fuel your workout, you better be like, this better be the most insane workout I've seen in my entire life. Okay, there's one client that I think of that I would allow, even though I wouldn't recommend, but I would allow them if they said, like, hey, could I do this? Is the client, the young kid who is burning so many calories, struggling so much to put weight on, that we're looking for any place to get extra calories that we want? And he goes, Adam, I'm like, I love having gummy bears in the middle of my workout. I've been like, I go for it. And I'm saying, we can't seem to hit your calorie surplus as it is. So eating some sugar in the middle of your workout, like I'm not really tripping. That's the only person that I'm even allowing. And even then, I'm like, there's better stuff. You better be hitting your protein intake consistently if you're, and not just hitting your, it's just your calories you're missing, because then I'd rather have a drink, a protein shake in the middle of your workout than I get 20 to 30 grams of protein plus some of the sugar. So the only person I see this with is someone who hits their protein consistently, has a roaring metabolism, struggles to get to the calories they need to because they're so active. Okay, go for it. I don't care. Yeah, this annoys me because it comes from the muscle building space that's so, they like to push the limits of what they can get away with because they're so shredded and jacked and so they're like candy in between or it's as fast as absorbing form of carbohydrates or whatever. It's like, okay, there's better options and no, you don't need to do that. Unless you're working out for hours with crazy endurance, the data is clear on this. You do your typical hour strength training, unless you're super depleted going into it, it's not going to help you, it's not going to make a difference with your strength training or your results. Part of the reason why it got popular, I mean, when I went through the whole kick when I was doing all this stuff, like I played around with all the trends that everybody was doing just because I wanted to experience it and talk about it. And what you get from pop tarts before your workout, gummy bears in the middle of your workout for the bodybuilder person is you get this like quick pump, you get a pump. That sugar gets into your system really fast in comparison to the, and let me tell you what I've, you've heard me on this podcast, talk about like, I had figured out like the amount of grams of carbohydrates I needed, like the perfect, like the perfect meal that I would have like an hour and a half before I went to go get my lift in, like I figured out like through Whole Foods, like what was the perfect best workout, best everything. But if I didn't do that and I'm going in to go do a workout and so let's say, let's just use the numbers for my, me personally to get this point across. I've, you know, it was somewhere between 70 to 90 grams of carbs I wanted going into my workout to feel these. And this was like, like a couple hours before. Yes. Yeah. I did feel like this, this, this massive pump. If for some reason I was low calorie that day and I'm getting ready to go to that workout, if I crushed two Pop Tarts, I would feel, I would feel it in my workout. I would feel the pump. I would definitely have more than if I would have not done that. Now, one of the biggest problems that I found with, when I, when I was sort of messing with the stuff like that is I started to crave those things all the time. Regardless, if I had to, so then I'd have another day where I, so I'd allow myself to do this consistently on these days and then I would have a day where I actually did everything I was supposed to eat a balanced meal, then have the other meal that was perfect for me and then I'm getting ready to do my workout and I had trained myself that behavior of a slam of problems. Now I'm over, over consuming, not getting any extra benefits from it. And I've got this damn craving for these stupid Pop Tarts. So it's, you, it's, if you're going to do something like this, you got to be very careful on what comes with allowing yourself to have something like that in the diet. And like I said, the only person I would maybe allow do that is that that kid who just struggles to put weight on and right now that's not a big focus of us of over consuming because I can't ever get him to hit his calories. Yeah, but this is not the first thing you say, right? No, it's not. Oh, you can't eat enough calories? No, we're going to, we're going to try it. It's literally, like I said, if he came to me and he's like, hey, bro, this is what I'm doing. I'm like, all right, whatever, you know, but I would even go for a sports drink before I do candy. So that's what I did. I didn't remember I talked about this. I used to do rock stars. Like before I played basketball. Full sugar rock star. Yeah, that's what I would just do right before I would go in again. Not something I would recommend to most people. A very, very specific case in person is that I'm allowing to do something with this. Cool. Look, if you like Mind Pump, head over to mindpumpfree.com and check out all of our free fitness guides. We have a lot of fitness guides. They're all free. Again, it's mindpumpfree.com. You can also find all of us on social media. Justin is at Mind Pump. Justin on Instagram. I'm at Mind Pump. This is Stefan O and Adam is at Mind Pump, Adam.