 Hi, I'm George cow and today I'm with one of my clients Jason Schneider, and he's gonna be sharing with you some of the tips that he's learned in our work together I'm just looking forward to having you all meet him He himself has some great videos and training Which he can talk about later, but let me first. Well, let me first say hi. Hi, Jason Hey, George. Great having you. Thank you. So let me Introduce you Jason. I'll read your bio so that everyone can have a have a sense of who you are and then we'll go into some of the tips and Lessons you've learned in our work and hopefully I'll encourage other business owners and content creators So Jason Schneider is a trainer of neuro linguistic programming sometimes called NLP and Jason works with coaches and other professionals who are interested in cutting edge tools for Improving their own coaching and their own communication skills Jason's website is perception Academy comm Perception Academy comm and he started that to teach NLP in a way. That's easy natural and authentic with a focus on self-actualization We're just unleashing the highest potential in ourselves and others. I love it. Thank you, Jason It's great. Thank you. So let's let's get right into it. I know you Just you know, you learn so much about business and marketing over the years and of course and I'll work together You probably learn a slightly different angle and maybe I can start there because you actually had a lot of business and marketing knowledge already But what was different as we started our work together we as we started interacting You know, what what did you gain that? You thought was particularly worthwhile and and folks watching this might find interesting So I would say immediately right off right off the bat. What really resonated From you with me was your authenticity and and just the I felt that I could trust you and and I had been reaching out to different marketing coaches at the time, you know, you know the story and And I was I was actually with a friend of mine. We were right on the fence of working with a different marketing coach which was absurdly priced in retrospect for the value that that I would have been receiving and so yeah, just talking to you It just felt very authentic very very much that I could I could trust your opinion that you were there to serve me And it wasn't about you getting money. It was really about seeing if there was an alignment between you and me Thank wow, thank you for saying that because I think All of us can let me everybody watching this as a business owner Of course, if you're watching this you might consider yourself an authentic business owner Can benefit from that story? Yeah, I when I talk with a potential client, I really am Trying to gauge the fit instead of trying to persuade them to work with me and Well, some people may say well Why why do you do that? Well, you know, because if I work on persuasion I probably can get more clients signed up, but The chances are I'll have clients that are aren't happy or or I won't be happy working with them because well It wasn't the perfect. It wasn't the right fit. Anyway, so thanks for saying that I think I think and have you noticed your own Sort of transformation in that regard in terms talking with potential clients Yeah, and so that's something that I learned very early on when I started learning NLP So like many years earlier there are different so many different choices of who can I work with who could I train with who could I study with and I made some poor decisions earlier on and what happened was what one of the one of the decisions that I made within myself As I said to myself if someone is talking too fast or too slick it's definitely not because they're trying to serve me and my best interests and So I kind of made that I made that decision I said if someone talking too complicated or they're talking in unnatural ways or it doesn't feel right that this person Most likely they're not doing it for my benefit, right? They're doing it for their own personal gain and so Yeah, and so so when I was when I met you and I had that sense and and that Experience with you those experiences with you. It really one of the main reasons that said, okay this is the guy that I want to work with is because I Wanted to become like that and I know that if I work with someone who their style is to pressure me into a High-priced sale a high ticket item not necessarily exploring if it's in my best interest But really not like persuading me that that's not the way that I want to be with my clients And so yes, definitely through working with you. I've tried as best as I can to model that experience for for People who reach out to me whether they're they're actual warm prospects Or they're just people who have a question about NLP It's more about just seeing are we aligned am I a good fit for you? And if not, I've been really starting to refer out for the first time which is something that I've never I've never really done before Wow, it's awesome. Awesome one of the other Changes I've seen in you is when you are creating a lot more content now I particularly video content Than before so maybe you can talk about that There are a lot of people watching this who are They see my videos. They're like well, maybe I should create videos, but I'm scared What words of encouragement or you know wisdom can you want to share? Yeah, and so just a real quick story before I answer that it's funny because I had a coach who was working with me for kind of like an NLP coach a life coach type of deal and She was getting so frustrated with me because she was coming with me every week and every week I had the same goal, which is I want to publish videos on YouTube and it would it wasn't happening right? It was just this kind of like spinning and she was getting so frustrated as a coach I could see and I was feeling her pain and and and ironically after I stopped working with her and I started working with you One of the things that encouraged me to actually take that action step But I was thinking about for so long, but I hadn't actually followed through on was the The safety and trust that we had within the Master Heart community. So within your group coaching program What happened was is is while I didn't feel comfortable sharing my videos with a larger with the world, I guess I Did feel very comfortable Not only like like I said before through feeling that I could trust you and the authenticity from you But just through the community that you I guess curated in a way, but or brought together or however it organically happened That that all of those people I had that same sense that I could trust them that they would offer me encouragement that they would offer me The right feedback from their own personal experiences and with I don't know was like 25 people at the time. I got a really big Download as to how could I improve my videos and and also encouragement going hey You're pretty good at this you should do this more often And so I encourage people to whether it's in your group call or or even if it's just like creating a Secret Facebook group and just practicing by yourself to practice your videos in a safe space And offer get high quality feedback on them But but also to be brave To actually publish them to a larger community because just like you always say it's like not everyone's gonna see it The the people who are meant to see it are gonna see it And if it's just one like then it's one like if it's three likes, it's three likes if it's zero It's zero. It's just feedback. And so yeah One of the things reflecting back on 2017 that I wish I would have done differently was to take action quicker and spend less time in a state of fear or or or In a reflection and just get out and do it because it's really It was it was it was one of the most rewarding things that I began to implement in my business in 2017 Wow, I love that. Thank you. I great advice and I also want to maybe plug you a little bit You know because you give a lot of advice about communication in your videos in fact and so Folks who are watching this. I'll be sure to link to Jason's page and videos So you can kind of learn from some some communications skills from him and you also do some coaching around Communication and so people who might be concerned about how they're showing up on video that they can they can work with you to Kind of improve improve the presence there What about Your productivity, how has that Shifted or what have you learned there that might be interesting for people Yeah, so so this is also kind of a funny story because I was even I was talking with my girlfriend about this last night and And it was really funny because I was saying that if someone would have told asked me Let's say five years ago four years ago three years ago two years ago They would say hey Jason. How productive are you? Do you think you're a highly productive person? I would have like hands down said. Oh my god. I am so productive. I work 60 hours a week Consistently Monday through Saturday made even more sometimes. I don't even take Sunday off. I'm always working on my business I I sometimes I'll say no to fun and social engagements and so like I even even after even probably even six months after having Work with you. I still would have been like oh, I am highly productive. That is not something I would I need I wouldn't seek that out. I wouldn't spend a nickel on it And and the hilarious thing is that through Kind of in a way being forced into it just because it's something that I think is so important to you and your life and and just having I guess that higher level of exposure to What what does a day in a solo pernors life look like? I mean, what what do the hours look like when you add them up and account them What should I be doing with my time and what's wasting my time? The idea of time logging and tracking. What am I doing with my time and where can I perhaps Make more time or or maybe stick some more productive activities or habits in there So so yeah, the funny thing was is that is that you know, if you would have even asked me six months ago I would have said, oh no, I don't need anything like that. I'm a highly productive person and now Looking back on it. I think that that's that's my number one space for growth and I'm I'm so grateful to have to have you as a as as a genuinely a model of excellence who Not only practices what you preach around around productivity Enjoyful productivity is another part of it. Not being productivity productively stressed or stressfully productive And and having you as a model and also through your your different programs being able to really really peek behind the scenes and and and and Really give myself a frame of reference as opposed to comparing myself with myself Oh, man Wow, thank you. Yeah, totally. Totally. Yeah having an outside perspective and kind of seeing how it could work And how it is working because I am I am really I was just talking with somebody else about this to you like Like we really I like typically I don't I don't think humans beings change very much over the years But I think one place we really the one way we really do change and we keep practicing something over and over again and it becomes second nature and Before long we kind of look and like well, we're kind of different people I think that's that's the way with your for productivity You know, it's these little skills that you put and then you know six months later You're like wow, I'm I'm I'm kind of different. I'm You know the way I use my day is quite different. So it's really great I'm really glad to hear that it's been helpful And also thinking about how what one realization was how that compounds over time So if you're playing Angry Birds for 30 minutes a day, maybe it's not a big deal But when you add that up over two years five years 10 years you're talking about I mean you could have mastered playing the guitar or speaking another language or Or or making you better youtube videos or mastering your field or making money working with clients There's just so many something so small adds up When you when you about an automating as a habit that you're doing consistently over time Really really great in there you can get really big leverage just shifting something small because you're you're compounding it over time Yeah, that's such a great point And it's so important for us to that's why like time logging right like Can't are we willing to be honest with ourselves or about where our time is going and where else it could be going So, um, well, you know, maybe we can start to wrap up this conversation and I want to Like have people hear about how you work with people. What are your offerings right now? You've got some really exciting things to share there. So I know one of the things you're you're doing is you do These 25 minute laser sessions Talk about that. What what what is that all about? Yeah, so so 25 minute later sessions is something that I kind of invented myself in a way at least the way that I do it and and it's really a way to Offer someone the opportunity to have a breakthrough in a very short period of time in a way that they've never quite experienced it before Um, and so a lot of people come in and they don't know exactly what to expect And so I spend the first five minutes Explaining what to expect A lot of times we have a lot of fun people end up laughing the whole entire time harder than they've ever laughed before at things that they used to beat themselves up about and and um And yeah, we really just you know, it's it's a conversation like a lot of people have never experienced before We focus only on on you and we go deep into the kind of back of your mind the unconscious patterns that are driving The most important thing for you at that time. Whatever that whatever the topic is and so So, uh, yeah, I've been getting great great feedback great reviews great testimonials From people even even weeks and months later saying man, that's still in my head I can't believe that in just a short period of time that that it could have such a profound impact on On their lives. What what are some possible issues that you can work with people on? Oh, well, you know, honestly The list is almost endless. So I've worked with I had a a laser session Recently we were focusing on someone bringing more joy into their work. Um having more fun at work Yeah, um, I did a phobia cure session with someone who had a fear of needles and they were Fighting the nurse Basically and they referred to referred referred and I just received an amazing testimonial saying that the doctor is starting to send me referrals Because he's never seen something that she was night and day um, wow, I've worked with What else boy? You know, it's just so many things coming up like getting people in the right state of mind to to actually make their videos Their content as as coaches I've worked with recently Really, whatever somebody brings to the table The way that the conversation it's about the structure of the conversation. So regardless of the content People seem to get a lot out of it. Cool. Cool. That's great. So the the Method you use in that laser session is nlp All right. Yeah, it's a combination of nlp and neurosemantics and and also Uh a discipline called meta coaching Nice which adds some additional skills to to the coaching conversation. That's great. That's great. Um, So people can contact you at perceptionacademy.com or message your facebook page and you'll get back to them about how to schedule that Um, yeah, awesome. And then uh, you also have some e-courses that are available for free on your website for people who are on your newsletter so People should check that out. Yeah, so Yep. Yeah. Yeah, it's just a two free courses. Um, Honestly, honestly, one of them is available on youtube for free So you don't you know, if you want to just go check out my youtube channel You can get that whole course there. You don't have to opt in or anything But I do send out my uh, my nlp con regularly Yeah, via my newsletter if that's great I'll be sure to I'll be sure to link to your youtube channel as well in the notes And the last thing is you are doing a training coming up. Do you want to talk about that? Yeah, sure. So just real quickly. I'm doing a training here in fort lauderdale, florida It's um, I'm calling it nlp essentials But I've I've also taught it by the name of communications essentials and coaching essentials because at the end of the day I think that coaching and especially nlp coaching is one of the the highest forms of just communication in general personally and professionally and so anyways, yeah, it's a three-day course it's It reviews all of the essential skills of neuro linguistic programming for just being more effective as a communicator and more effective as a as an influencer and and and yeah, so it's uh, if you're interested in getting started with nlp and actually um Going to a live course meeting a group of like-minded people who are interested in developing themselves and their skills and their performances Then it's a it's definitely a great way to get started and a pretty affordable Training relative to the market price. So people can check that out also on the on the website. Awesome Yeah, we'll just let them check it out because I know you probably will do this On goingly at different times of the year So folks can go and check out the dates, but you have you do have one coming up pretty soon So those watching this can go and take a take a look. Awesome, man. Um Anything else? It's been great. Yeah Yeah, I mean, um Nothing else. I you know, I just talk so highly of of of you because because of You know, there's a lot of people out there who are are Calling themselves marketing coaches, you know, you know what I think it is honestly This is something I was thinking about the other day also Which is that I think a lot of people A lot of these marketing courses out there that run like thousands of dollars sometimes up to like 10 thousand dollars A lot of them teach these like marketing tactics and and stuff these kind of advanced marketing tactics that are sometimes sometimes On the fringe of unethical and sometimes they're they're way across that line And I think that a lot of things that I've learned from you are really more foundational in terms of building the the core of a business Like that I could have all I like you said I studied a lot of marketing stuff, you know email marketing Social media marketing network marketing, you know influencer marketing blah blah blah blah blah I have a degree in marketing. I have my bachelor's just in marketing and um and and and what I've really personally taken away and it's not all that you offer but Getting into content marketing and putting messages out on a regular basis that you can use to explore who you are To improve your Your your knowledge and your your your expression of your craft And also to find out who connects with what and what topics are resonating in the marketplace That's just a foundational skill for business building That you really need to figure out how you fit into the marketplace in a way that you can be authentic yourself And you're connecting with people who are authentically aligned with your offering And I think that that's something that a lot of especially solopreneur coaches But a lot of entrepreneurs in general who are just starting out are missing That all the money you want to spend on email marketing social all that stuff is going to go down the tubes unless you have this foundation And so I just wanted to tell that to you because I was thinking about that yesterday And I think that that's something that really set apart my work with you as opposed to anyone else that I've worked with in developing my business Man, thank you so much. I really appreciate that. Yeah, I So believe in it. I feel like it is a personal development practice, you know content marketing when it's done Well, when it's done from that perspective, it's so much more fulfilling. So I love that you're doing it, man, and I hope people will go check out your videos and kind of follow your journey Yeah, most definitely most definitely. I appreciate everything. All right, man great great talking with you and everyone watching this go take a look at jason's videos and See how far he's come from not making videos just you know a little while ago and Take a look at his e-courses on his website and maybe you'll even attend the training that he's doing So and oh do the 25 minute laser coaching session. I I assure you that you're going to be impressed and and benefit from that So thanks so much jason Thank you, george. Thanks so much