 with it yeah we on boss talk one-on-one one-on-one yeah we gonna talk we gonna have fun we be on fire we believe check check check it is unique hustle it's your boy ECO I'm here with the lovely amazing official outstanding mr. maker what's going on none you know my dad will go on but I want y'all stop what y'all doing right at this moment and go follow us like us share us on all from all social media platforms I mean TikTok Instagram Facebook snapchat we on what you call it now threads yeah I mean page go to our patreon channel because if y'all like these full-length interviews and y'all want to see them before anything else we drop everything first on patreon and on our YouTube membership package so if y'all love our content love what we doing go ahead and support the brand and sign up for our membership package and y'all get to see everything before it even drops wow check it man hey man listen man we got a special treat for you guys day at you listen this guy don't need no introduction if you seen his hairstyle cuz this is how I first seen this guy man this guy man I seen on the internet and it was like dang man that's different and it kind of it made me see who he is want to know who he is man I was like man and then I seen Richard rich NPR Richard riches in the building man what's going on man what's going on what's going on we back at it man I ain't seeing you since I seen y'all no Joppa yeah yeah it been a minute man and I'm working I ain't gonna stop you know what's going on you know the bees in the building the goat you know what's going on it's all about figuring it out right yeah figure it out I want to talk to you about you originally you originally from Florida no no what you originally from Detroit Detroit yeah you know what's bro you from up there what they be they be banging up there like I got a big question for you because I'm glad he here you might want to sit down for this one gotta ask him this question because it's a big big thing on this show yeah it's the Detroit dudes that try to say that they had the what the diamonds in the glasses first he wanted them dudes the other say it was masterpiece had it first no no no not just had it first who actually had it first for the world to see it it was masterpiece that's the difference I can't I can't go against that I don't know about that for all I know is what I seen before I seen by the body of the movie but I'm seeing it on the streets I'm seeing it like as an adolescence growing up I'm seeing it in real time before I'm seeing the TV and knowing what the trends and everything coming from is the TV so it could be that's where they got it from because a lot of things do come from the music or from rappers or from the entertainment era so that could have been but I didn't know it for that so if he did do that then kudos to him but he still ain't the first one that I see a couple of guys been in here a street large root couple of guys been on the show from up there they don't a lot of movies up there I talk to those guys often and my wife got in trouble with one of those dudes up there and a DM it was a situation where she had did some things online on the show who and when she did it checked up from Detroit real smooth like I had to get on that tell a nigga like if you got an issue with something come over and speak your piece but you know he thought he was talking to me but he was talking to her because she put the clips out on the Instagram me yeah but I had to jump in there when he did that but clips that we were talking about that we recorded yeah trick-trick trick-trick came out of oh yeah yeah yeah she said something about a rook was really the one it was about to cause street law rook said it was about checking in he didn't agree with that checking in because if you can help people to check in and he said you're gonna slow money or because you're going to go today plays you want to check in when you go today they tell right so it was like don't he didn't agree with that he don't agree with the checking in but he needs to go talk to street lord rook not to question though you know but we didn't really ask the question like I wasn't knowing me I brought it up yeah checkin in cuz checking in is a big big big deal how do you feel about that like I have a lot of guys from LA on the show I got a lot of guys from different places come on the show and a rich rich they they tell me the checking in is the way but then when you see certain people checking in they check it out too meaning they getting caught slipping and all kind of stuff at the check in you know I'm saying what do you think about it I think that how it was set up in the beginning or how it was set up for what it was set up for was to check in to make sure you got protection to make sure you not in the wrong areas or make sure you not doing the wrong things in that city what they do on the opposite side of it setting people up and all that that's not what it was originated for and I think they kind of took it to the wrong limits at the end of the day because it's just like anything is like what was church made for it was made for this but then you got the people who gonna be hypocrites and the people who gonna do it so everything has its both sides to the story situation so I respected only because even me myself when I'm going to certain cities just like how I reached out to you I'm checking in that's checking in to me because I'm like yo let me reach out let them know that I'm in the city let them know that I'm outside so that they at least have an eyes and ears on the streets with me being in the city not necessarily saying that I'm in fear of my life or I'm fearing to go to these places is more about respected people at the end of the day when you in somebody's city that you're not from there and you got something going on it's like at least show respect by letting them know you in the city let them know you moving around if there's anything that you should be into to get into if it's not don't get into nothing cuz just by checking in alone you might tell me a don't go over to that area or don't go they might be a area I was planning to go to but you know the ups cuz this is your city so that's why it's important to check in but when they do the whole checking in when there's all the other stuff that gotta go yeah that's not that's not what it was originated for so I mean I can't vouch for that but that's the same as Crips and Bloods and everything else it wasn't meant to be this gang of terrorizing and all that they changing it to that and that's what people do when they add flavors to things when it gets when the story gets told then it's a whole different thing but I think that's what it really started with they just changed it up and everybody got their own meaning and way how they do it but honestly me I think that it's important because that's how you gonna know what's going on in the city that's just I think that's real too because if you told me tonight like you I'm gonna take out and go over here I'm gonna be like let me call this person to make sure right there they're gonna show you love it's more like that exactly and I think that's what it was meant for but you got people who gonna believe the situation or do whatever you know and I mean I don't knock that side either if that's their way of life that's their way of living that's what they're doing let them do what they doing it's just if you know that's the type of time then stay out they way you know who to check in and who not to check in with you you gonna learn that either one way or the other so it's kind of hard to say what a person should do or feel that they should do but if you checking in for the right reasons to do that man I seen you I think I seen you interacting with soldier boy yeah yeah and uh soldier boy is the guy that I you see him on the wall a few times yeah so and um soldier boy is a dope man how did you end up even linking with him what is that all about yeah I ended up linking with soldier boy because I was doing some trolling stuff before right so when certain means will come out I would reenact the memes you know social media wise and then I went out to LA a couple times and we was tapping in but never really tapping in with him but the people who we was tapping in with was directly connected to him so then one day he was on live I think that's when we first really tapped in he was on live I jumped on live saying what's up he added me in and from there just been history and I mean you can see from the live like how excited and how really it was it was like oh this ain't just anybody it's like oh you you him like I've been hearing about you so it was like things have been passed along but it never was a connection made and we actually made the first connection on live wow do you how hard is it you know coming from Detroit moving to different cities or just moving around in different cities pushing your career the way you've had to do like how hard is it being independent ground yeah like how how difficult is it in these days and times or is it something that you maneuver well doing I think that for me is easy because I've been doing it so long I see a lot of guys jumping to it and want to be independent and they don't want to do what I had to do they don't want to do the homework they don't want to do the research they don't want to learn the business they don't want to know marketing they don't want to know promote they don't want to know nothing they just want to be independent because in they mind nobody's gonna own me nobody's gonna take nothing from me but like anybody gonna tell you in this world zero of a hundred percent of nothing is nothing 50% of something is something so they get it twisted with being independent and thinking that that's the only way and that's the only route because they're looking at it from people like me who are successful independent but look how many people we know that's not successful independent look how many people we know that's not successful with a label is not just one way or the other I think they get it twisted with thinking that oh it's only this way and it's easy because they see people like me maneuvering and doing things that I do but it may be the same person that may say I don't want to check in but you want to be independent but you don't got no security so it's it's all different things that's gonna make you who you are and how successful you gonna be independent a lot of the guys not even sociable they don't even know how to talk they don't know how to move you know and then it's they don't know none of the business so you could say you want to be independent all day and I can walk you a hundred miles and let you be independent but you don't want to know not one part of the business nothing all you want to do is wrap all you want to do is be an artist you're not gonna make it far because you got to be able to make deals you got to be able to make connections you got to know how to actually get in the room with people you got to know how to actually deal with people if you don't know how to do those things you're not gonna get far independent which it is an easy route but it's also a hard route I mean you got to afford everything on your own you got to travel on your own you got to spend your own marketing money spend your own promotional money it takes a lot when it comes to your work ethic and you got to have a business that's gonna keep revenue coming because if not you're gonna run out of money the music game gonna run you out of money a thousand times if you let it but if you keep yourself consistent keep yourself with a business keep yourself with some income then you could last a while but that's how I look at it says the business portion that is where you can make your money because we always hear what she says a thousand dollars for a million streams and that's not like a lot of money and is people only lived off of the streams people be broke yeah a lot of the guys ain't even getting a million streams so the people that I've heard that you know living pretty is the people who invest their money who do the merch cuz that's one thing they talk about is that merch a lot because even when you see these comedians at the shows and stuff yes they get booked for shows but they're always at that door be selling that merch because that's where you make a lot of money from and they do different things so you can't just only do just the music you have to be all around a business person and that's what I love about where the industry is at right now where back in the days it was more about if you're an artist all you had to do is concentrate on being a rapper or a singer you have people around you to do with everything else the business side but people don't understand that when you do that you don't have the knowledge about if these people ripping you off who and it since we've been doing this we hear all the stories about people being ripped off in this industry because it's a shy city industry and you can't blame them I blame the person that got ripped off because there's knowledge out there for you to know the game yeah so you can't blame nobody else but you well for sure and that's going on every day I want to hear about how you you end up going to prison yeah and you started rapping in prison yeah how was that like did you what you fell out fell out on on the day room it was like this your boy in PR I'm gonna make it go far you know how they do all this yeah I'm trying to grab me for some word is oh yeah like how long was you in there how did you start I had got sentenced to three years and probably about a year in when I started really yeah federal yeah I was at home was this this was 2010 that I got locked up 2011 right at the beginning before kids no I had my first two okay like I had my first daughter she was five months and my second daughter was born while I was actually in there so she was pregnant with her when I got locked up she must have been mad at you oh man that's a long story long story so that's how that happened and but yeah how I started in there I had gotten in trouble so I had went to the hole so while I'm in the hole one of my cellies down the you know I'm saying you don't got nothing in there you know yeah you down there by yourself you in the room by yourself you got to think to do something you know I'm saying so something coming on your mind so me and him used to just go back and for a free styling and he was cold my man's was cold like he sounded like an Eminem if I pull him up right now he sounds like Eminem like this is how he was rapping where's he from Detroit no he's actually a man I think he from like West Coast in there so he's black white he white he was crazy but just was so crazy I'm not even I'm not even knowing cuz he talked it like he was black we can't even see each other so when you didn't know I'm like every time he were rapping and you understand I'm like he sound like him and I never seen him but if you hear him talking he sounded like he was black so I was like assuming he was black I'm like okay he's just different and when I seen him then that's when I realized what was going on but mmm long story short we freestyling and I used to just freestyle all the time cuz I couldn't write I didn't know how to read the writing what I was writing back cuz I couldn't really read at this time okay so when I'm freestyling he like man you wrote that down I'm like nah I just tell no cuz he don't know my situation so I'm like nah he like man you should start writing stuff down I'm like nah man I'm straight I'm gonna just keep freestyling you know I know what's going on I can't write but I can't read so if I write it how can you write but can't read that'll make no sense because I can I don't know reading is different it's a different fundamental I don't know how to explain it but when you're trying to read you can read but can't really read like when I was trying to read my raps it's a stutter way more than it is a fluent rap you know a fluent reader can read the lines across over and over but when you're trying to rap now you're trying to rhyme and read and you already can't just I never read books so this is a whole story wouldn't go but you could write but I could write but you could read in your mind but it's gonna come out properly I don't even know if I could really read in my mind it just was I could talk if you can talk what happened I couldn't really understand till now yeah no but but this is why it's funny because it's like when you think about Floyd how the Floyd gets to where he could do it don't do that but he could know don't do it right that's my guy right there he couldn't read no he can read like everybody else that's how I was I could read I just couldn't I was really like level yeah even at a fifth grade level but I'm a dog so that's I could read but not read you can write perfectly well and I could write perfectly well but that's why it's deep because I actually wrote three books and I'm actually about to drop one of the books in like a couple of days like I just uploaded it self-published it and everything like it's literally coming out in a couple days I'm gonna actually drop it for on my birthday but it's gonna be pre-order on Monday when's your birthday September 17 okay so it gets deep like I that was the situation though I couldn't I couldn't really read so when it was time to write something down I'm like I ain't I can't even write this and he like brother just write it down and I'm like he don't even know I can't even read so eventually I'm like no I'm gonna start writing this down so I start writing to this day I got eight notepads of rhymes but when I came home it was still like I'm not really that good of a reader so I was like I didn't even use none of that so I got in the studio and start doing a whole different thing so I got all of these books that I wrote of rhymes so I'm eventually gonna drop that as like my rhymes because I'm just the way I'm fluent with speaking you would be like ain't no way he came right that's why I like it's a weird dysfunction you know I'm saying a name for that dysfunction I don't know I never looked into it you know I'm saying because it wasn't something that I needed to look into what I felt that I need to look into at this point now I can read a lot better than I was right but it's just not a fluent reading where I'm not gonna stutter or miss or have to go back and reread it and it's a whole nother it's the ability that I didn't really use so I didn't feel like I needed it you need it you know I'm saying that's one of the fundamentals you need but look at how successful you can be without having that part of it you know I'm saying so it's like it's a weird situation but it's real and that's why in this book in the other books that I'm playing on putting out it's like just showing kids like this is an opportunity that is given to us now there was people who couldn't read because they weren't given opportunity to read and somebody like me took that as for granted because I had all the opportunity to read because I went through school and I graduated and everything so how could I not read exactly and that's what's crazy like everybody doing your homework for you everybody doing all your stuff for you that's what that's what it was and if you that type of a person you're gonna get the things to get done yeah do you play sports in school high school I didn't play sports I was about to say the coaches push you through I wouldn't have got to play sports because of my academics like I graduated with a D average I graduated with a 1.8 GPA you can graduate with that I'm living proof well how did you go to the military pass that damn test go to the military man cheating what you mean cheated to get in the military hey how did you cheat tell the truth it's over now it's a test the same way you cheat on any test with you yeah somebody take it with you yeah and pay them some money I was physically in shape but I wasn't mentally in shape but I could get the job done that's hard but it's like you like if somebody came to you with a contract to sign music contract oh yeah I could read it cuz I could take my time but it's like the reading on a fluent level of being like I ain't gonna read this contract in 10 seconds like you gonna read it I'm gonna read it in an hour so I I can spell I can read I can do those things just fluently yeah just not fluently so that's how they judge you with the fluency so when you take you gotta think when you take test it's a time test so you got to get it done within this amount of time and that's the only reason why you got a D it's not that you didn't know the work exactly it's just that you're not finishing on time right because it wasn't that I couldn't talk or I don't know words it's just on a timely it's just like typing if I take you to a type writing class you're not gonna type this as fast as somebody who's on a computer all but you can pass but you ain't gonna you ain't getting a because you ain't typing like this right typing like this what did you end up going to uh you ended up going to the military yeah but you end up going to prison in the military in the military what did you do selling drugs you a dope boy in the military and that frequently happens where would you at for Bragg North Carolina they know you up there yeah I was an army oh your army guy dog they use to buy systems in there and I guess they only know something in there I mean this is what it is like a lot of people don't even understand how much drugs affect the world versus it is just a community of people right so when you got people like army people or veterans these people go through more stuff than a regular person right so you got to imagine if you got regular people using drugs to escape what is these people use to escape but they want to sweep all that under the rug you know they you're not gonna hear about that because that goes against our country that goes against what we stand for that goes against what we are known for so it's very swept under the rug you don't hear the suicidal rate you don't hear the death rate even when we just watched the whole 9-11 that's when I was fighting during that time you didn't hear all of the deaths you know I'm saying you didn't hear all of the situation they swept a lot of people under the rug that never came home but you didn't get to hear about that because that ain't publicized the way that they put certain numbers out there they gonna say this amount of people but everybody know they ain't count every single body they didn't do every single thing they tell you all the money they was taken from the people on why this war was really going it's a lot of stuff that is swept under the rug because you dealing with the government so they're not gonna put that type of stuff out there I mean you you don't know selling dope man you don't even taste but it wasn't even really like damn uniform you got PTSD you been to the ward you really should be okay cuz you got excuse yeah but see that's the holiday forgive you not because you gotta think about it you went to the war no but this is the this is where they right this is where they make examples out of people and it's even deeper than that right because the reason why I even was getting the opiates that I was selling was because they was giving them to me because I got hurt see what I'm saying hurt and at first I'm giving them away when I run out they still need it I'm not realizing they addicted at the time the way they was addicted cuz I don't come from an opiate drug background so it's like make some money off of this when when it's get to the point where it's like we need this you need to go find this for us because you're the source I'm like okay let me find out where it said I'm a hustler that's why I'm doing what I'm doing not because I was trying to deliberately sell the drugs it had nothing to do with that I was giving them away at first cuz I didn't even know how addicted these people was because I didn't know what the opiates was doing and then I started learning after the fact I'm locked up by this time and I'm really understanding like oh these people was really addicted these people was coming to me every day hey I need this I need this I need you never took it at all no I took it maybe a couple of times and I was like I don't like the way this feels makes because it doesn't you you're loopy I'm somebody and they like you feel me they want to be loopy they loving it I'm like nah this ain't me but these people is functional like they're functional with this stuff so they're taking it all day long every day to the point that they can't go without it when they go without it they sick they having withdrawals they going through it I'm not even understanding what they going through cuz I never dealt with hard drugs like that so they was doing something completely different than what I was even paying attention to I'm just making sure that they get it because they come to me like yo I need it so it turned into a business based off of them wanting it and me being able to get it but it started from me just giving away I'm like bro I don't even want this they like yo and I didn't peak game on why they wanted I'm like yo I don't need this I ain't about to be using this y'all could take this had that so that started a whole operation and when you when you think about it though you went through it man because that's do you really like I say again you you's a victim man they know that but but you were able to fight it or you still I'm still to this day fighting you should be this is 10 years later I got a sergeant major on my case right now they did not twice why my appeal like they deny me twice and then they wouldn't even they deny all of my like for parole and everything they wouldn't let me get out early I'm watching people who did horrendous crimes get out early you feel me it was all about what they wanted the narrative to be and what they wanted an example to be you feel me and that's what they painted the picture of oldest kid from Detroit did it like this he's living like this he's moving like that that was all a game for what they wanted you feel me versus if it was really who I was or what I was doing you after you go through all that you're going through and dealing with everything that you had to deal with you you end up they kick you out they kick you out of the army yeah no benefits no nothing they just put you lucky up me and kick you out and put you out and the whole time you in there they telling you like you ain't gonna never be nothing you and I don't never get a job you're not gonna never have a career you're not gonna be able to do nothing we basically blackballing you from everything you could potentially ever do you know I'm saying they put you in that mindset because they want you to fail when they don't like what was going on you feel me but me being me you know I'm a strong individual I'm thinking outside a box I'm gonna make something shake because I'm a hustler at the end of the day I'm gonna grind I'm gonna get it I'm not lazy I'm a provider you can't stop that from me so I'm gonna go make sure I do what I need to do to make things happen for me and my family for sure man that's that's heavy man so you you basically this the song I heard was finally made it yeah that song there that was one of your biggest songs wasn't it yeah it is the biggest song it is the biggest song and what made what inspired you to do that song what inspired that song was coming out of COVID so we in COVID and this time everybody's away from each other everybody's on lockdown I'm calling my grandparents I'm calling my dad my mom I'm calling everybody everybody's scared they don't want you to around them they don't want you you know they had us really in fear for being around each other like it was deeper than you can't be around your family they like you can't be around nobody so they shitting off flights they shitting off they shut the whole world down literally you know and it was like during that time everybody was going through something different you know I'm saying that brought out a whole different beast than me because I was just off of a tour so I'm moving around just having my free world doing everything I can do and then I'm locked down so when I get locked down it put me in a certain mindset it's like dang you know I'm saying you stuck so that's where certain music came out during that time but soon as COVID locked unlocked and it was like okay we back outside we can back move around that's where the granny we made it because it's basically letting everybody know like we really made it but not only just do music do life do everything this is a celebration of life that's the mode I wanted to put people in because if you listen to all my other music it's not that type of a vibe it's different so when you were when you did that song were you signed to someone no I'm still not signed how did it do how when it come to did how many how much did you sell it's over a billion streams on that record right now over all the platforms wow only independent grad independent oh it went so crazy off a tick tock in an Instagram alone like the marketing plan that I came with during COVID it just shut the whole system down because if you if you really think about it and really remember what was going on during that time it was dancing so everybody was trying to catch a dance record living a moment ain't no dance record so I had to play live in a moment through all the memes so everybody thought that that crate challenge was the theme song was my song they didn't know me behind it they just knew the song so when it went crazy on tick tock it went crazy on Instagram then I started sending it through all the other memes every meme that would even take a hit starting to go viral I'm grabbing it putting that song on it re-putting it out there so all of the songs during that time and it's been two years that I've been pushing the same song almost every viral meme had that song on it wow at one point or another to the point yeah world star snoop dog seichi every every major platform that I didn't hit up yo I'm trying to work with y'all ain't responding ain't saying nothing they all then posted it on somebody else's stuff with my song on it because what they do is they post everybody's stuff they don't just post one particular thing what I was doing was hitting everybody with the same exact song every video so you not knowing if this is a marketing campaign coming from a meme campaign or coming from a big page but it just started going viral once the people start coming in it's just going viral every time so that's how I got literally you can look this up one of the top five songs or play videos on Instagram and it's on Snoop Dogg's page with like 43 million streams on that one song like that's what really happened in real life like because I had everybody reposting everything that I was doing they didn't even know it was me and that was the whole key I never put no face or no tag or no brand behind it because I was like I wanted to be a secret I wanted to just go once it go then I can let them know hey this is me but before they knew it it was too late it was like everybody playing it I'm talking about I'll just pulling up places when people pull up they phone all you hear is granny we made it but can that song get too played out no no you want to know why why because it's eight billion people in the world right and if you got eight billion people how many millions and billions of people has never heard of it then you got on top of that how many people gonna listen to it and not really understand why they listening to it the same way a radio programmer does the radio you hear Beyonce or you hear Nicki Minaj or you hear Drake or you hear two chains or Rick Ross or whoever your favorite is you hear them every time over and over and over because they got so many spins but you gotta think about the people who don't know none about the music industry the people who are listening to your music right so like I asked my daughter the other day about a certain song I said do you like this song she's like I can't stand that song I said why it's a good song she's like because they push it so much every time you hit you turn your phone on you hear it on tiktok you hear it on instagram you hear it on she's like it is so played out I hate it right now so that's the reason why I asked that question but I think that's why it's super important to understand the marketing and promotion side of it because it got promoted and marketed her so much that she hate it but she love it because she's gonna play it when it come on regardless of when she on tiktok it comes on that's what I'm saying I'm saying she's gonna play it regardless of if she wants to play it or not that's why I was going with it it's not a if you like this or not if you turn on the radio when Nicki Minaj come on and that's not somebody you like you don't have no choice but either a turn it off or put your own stuff on and that's a certain small category of people who gonna say I'm not just gonna listen to the radio because they playing Nicki Minaj they're not gonna do that usually they gonna let that they gonna tune their ear off and they gonna ride or whatever they doing during that time and then it's going back on but you can't stop the clubs you can't stop the djs you can't stop the radio you can't stop everybody but in today's generation though with the kids they don't listen to radio they go on Spotify on their playlist or whatever so if they don't like that song it won't be added to their playlist correct but that's individuals you got major corporations that's pushing them playlists that's nowhere near which old child or what my kids is gonna listen to that's them streams that I'm gonna get from them is so much smaller than the streams that I'm gonna get from a major platform to play they're gonna push it just because it's a popular song they going off of what's trending that live in the moment song was trending on instagram trending on tiktok that's a whole different category if some individual don't like it and that's what I was going for numbers not if you like me or she like me it was numbers just give me pure numbers play it till you can't play it no more and there isn't nothing you can't play no more because that's what I was just telling my wife I'm like yo it's so much content being produced on a day to day basis you could never run out of content you could never run out of memes you could never run there is no running out I see the most craziest stuff my page went from like 10 or 12 people sending me stuff to hundreds I'm talking about the I can't even open my DMs is hundreds and hundreds and thousands of people sending me memes because I became the world star page now I understood what world star how they're getting their content and how snoop dawgs getting his content they're not going to look for this you don't need no anr just like the rest don't need no anr people sending it to you because you become their meme page so they literally thought my page was a meme page because they started sending me every meme because I was posting five to 20 times a day you couldn't you I'm telling you it was at one point you couldn't even get on Instagram without hearing this song I'm gonna tell you how really deep it got because Instagram DM me and shut my page down really I have the proof they DM me shut my page down I'm like why did they shut my page down what's going on they sent me a message on the email saying hey we shut your page down because even if this is real you're overusing our system hmm this is during the time they paying you for reals so now I'm doubling down you talking about getting paid oh man I want to just check like 50 from Instagram from Instagram no wow damn I ain't never know you get no 50 that's what I'm saying then nobody know it one month that's why they that's this is why yeah this is why they stopped doing pay reels because people like me figured out the system I'm posting so many reels it's it's it's based off of your content how many times you can post but the average content creator they trying to do one a day one a week you know what I'm saying I'm doing he said I'm doing like 20 a day or more all day long I'm pushing they literally I can show you the message they said hey even if you are a real person this is breaking the system basically this is beyond the system you got to send us that message like this is real the real deal I'm gonna send you this message like they didn't now this is my page been shut down four times for no reason I got the recordings and everything I literally get them on the phone now this is personal DM contact like you talk to them now because it's a bigger issue than what everybody else is dealing with we know a bunch of people that lost their pages they can't get them back but they literally have to talk to me and every message that they send me back all of them say sorry for the inconvenience it was our apologies we thought you were going against the rule but I get it I know why y'all shedding my page now it is already there they can't pay they don't want to pay you that's why they did it they stopped they took my blue check they took my pay they took my page them three thing it was one after another and then from there it's like I the last conversation I just had with them I'm like so all these violations that y'all have me for and all this stuff so now y'all have the ability to just take my page at any given moment and they're like yeah if anything comes up that says flag will just set your page now and it's like they just doing it now to stop my algorithm when I got my page back originally the first time it said I was touching 700 no 2,772 accounts that's how many people that I touched with just my account with only 4 million followers on it but you talking about 272 million people I didn't touch they didn't all reach my account so that tells you the numbers that's just crazy because of what I did it it was a loophole in the system that they wasn't ready for now that they're ready for it they got to figure out a whole new thing so they like okay we put all this money out through these reels now let's come back and take the money from the people who's selling blue checks and all this other stuff and now we gonna put out the blue checks $14.99 a month then they didn't make $72 million or some crazy in one day but it's all because it's money they understand how to get the money and that's all that this is all about they got tired of dishing out the money because you got a lot of influencers from the country wanes and everybody like that man they was making real money like and they'll all tell you this is not something you hide and we got the checks we got the results like we know what's going on but you talking about somebody who is creating raw talent and really working for this versus me where i'm just reposting for this this is two different things this dude probably spent thousands of dollars to make money easier mines was so much easier it was a loophole they wasn't ready for plus i was getting streams because i'm signed up would be am i i'm signed up posting the whole thing you were posting the same 20 times a day over and over and over and different different content but same song that's why the song became so popular but different memes everybody posts memes all day long i can tell you a thousand influencers myself but i was taking their content and putting my song underneath it because it was already going viral so when it's already going viral is in the algorithm so that type of content gonna go viral again so i would post it some people my most famous one was uh spice you know the jamaican her video is what that was the biggest one it was 43 million on snoop dog's page she posted a video of them you know when they do the dancing it was the crazy dancing i reposted it with my music on everybody thought it was mine she reached out to me like you put your song on my thank you because it made her so much famous too because she's already lit but all of these people seeing her content i'm talking about snoop on snoop's page alone if snoop shows us his analytics he probably got millions of repost so many people reposted it from his page alone because it was so crazy to see what was going on but the whole time it was my song playing but her movements wow what's the new what are you doing now because they told you i asked they took they took that money away from that that that little post situation with instagram so how are you how are you maneuvering in the social media world today i'm still posting i just post a lot less i don't even get paid for it yeah yeah i don't even do it for the same reason or more like i slowed down as far as with promoting that particular song no what are we doing now though to to to build up the algorithm that's what i'm saying that's what i'm about to go into what i'm doing now is i created another page and now i'm working that page but i'm also about to drop another mixtape so it's new music on the way i got a book on the way i got a documentary on the way so i'm gearing everybody up for the new movement of the other things i do outside of music but it's still entangled with music because even before all that i was in a real estate i'm in a crypto i'm in a stock market i'm doing facebook or you you're not tapping into facebook it's all connected yeah when they shut that down they shut everything down they shut your facebook yeah everything is all in one what about youtube youtube still going youtube still doing it i just haven't put nothing because i wasn't shooting videos it was all about the memes so now i got a whole new set of videos and everything even all the videos that i shot since i've dropped live in a moment i just put them on instagram because it made more money on instagram than it was going to make on youtube yeah i was in the system i seen what was going on so i'm like i got more engagement on instagram than i got on youtube so that was making me post on instagram everything so now i'm about to take them same videos drop them on youtube drop them on spotify drop them everywhere and now bring that part of the game back up but my main focus at that time was creating a narrative people found your pages fake because of how how they was doing all that yeah everybody when you came over and told me last time when you talked they took your blue check i said that nigga line ain't nobody taking nobody blue check that nigga lied and they didn't took the blue check i said shoot they blew the heat they took a blue check because he bought that old stop paying on it then no no no it wasn't even paying for it then i said he done bought it from one of them fake niggas yeah this was the i'm telling you before i had a blue check two three years i seen that and i was like damn they took his blue check i knew that nigga page will fake yeah like this way i'm just giving you a real i respect that because i knew a lot of people thought that like i knew that you got too many followers will be what the hell yeah but it's because you figured it out exactly but this at least i'm honest enough to tell you what i was thinking and that's real right because so many people ain't gonna say it but even the the whole meme that like this is another uh key moment the meme where the blue checks about the blue checks going fake when they said that on the podcast in new york i'm no one who made that go viral i'm the one that was posting that and it went viral i talk to them all the time esco and all them they they all know that went viral on my page and that had everybody trippin because they like this nigga the one who said something about everybody having the fake blue checks and talking about the fake blue checks and then this nigga blue check come up missing so it was like what is going on but it was all movement from what they knew they tell you came by another blue check no they that's what they've been telling me the whole time want him to buy the blue they want me to buy it because they want some of their money back yeah that's what they want they want me to pay for the blue check like i've been talking back and forth with them like yo they want you to pay for it yeah but you don't need to pay for it you had it i don't need it that's why i don't i don't need it i'm like y'all want me to pay for something which i don't even mind but i mind because i had it already in your ticket because y'all didn't like what i was doing and that's not a reason but then even if you start paying for it and then they they shut my page down right then they can take it again although you pay for it they won't shut your page down if you buy a blue check no that is not true not true they shutting your page down if they want to shut your page down that's how it is bro like they control it but it's they got to keep figuring new things out because that's why the algorithms and everything keep changing that's why they just came with threads because they see what's going on they see what is changing with the world looking for they on top of it but i got a question though because with um how hot that song was and so forth and how long you've been pushing it for how stressed were you about coming out because with another song to try to beat that song no see i got this different type of syndrome right i don't even want what everybody else is wanting the head after head after head after i do music because i love it before that song like that year before that song came out music was stressful to me because i'm trying to find that one i'm trying to get that one i'm trying to get something to be notable for even though the fame wasn't necessarily what i was looking for at the most peak it was more about the money so when i caught that one it was like that's what really showed me everything that everybody was talking about because i'm a big person on interviews and watching documentaries and understanding what's going on so when i can tell you michael jackson only wanted to recreate thriller mc hammer only wanted to recreate his major hit like all of these key people can't touch this all it wasn't even can't touch this that wasn't even his biggest song it was the one before uh uh that's on the tip of my tongue but it was the one before this no it was the one he did that dance to yeah it was the one right before that because what happened was with that song in particular they spent that bag on can't touch this but the one right before that is when they got the bag so they tried to recreate the one right before that but they made so much notoriety and cap off of the can't touch this that that one became the bigger song but they put so much money into it they went broke really trying to do that but that's what happened they was trying to recreate that one that made him go up there and it that's what really keeps happening to all the artists they're trying to recreate that same narrative from what got them on and it's like getting your first high you don't get that same high again let me let me get you on this music man let's get to it man i want you to drop something for me man give me something man i'm gonna drop a beat and i want you to get you know go in a little bit for your boy all right let's get to it man let me let me get squared away here let's do that uh uh uh uh uh uh this will be it let's go okay let me turn it up hot bar you know what's going on i'm trying to see if they're really ready for this oh yeah hey how are we gonna get at them yeah hey hey hey hey nigga this my shit welcome to city of cars play with the rule of detray now i'm the nigga in charge more than the real niggas gonna applaud that most of these niggas is a bunch of frauds i'm the only one that took that charge now i'm the youngest nigga in charge this is a stick up got the whole industry at large i'm the nigga with the boss i'm the nigga with the cars who they let me be far with star who they let me be far with boss who they let me follow cars who they let me be far with star Detroit city please go easy on me tonight hey Detroit city please go easy on this part of mine because i'm losing my city to the hearts of another Detroit city please go easy on me tonight man thank you man man hey yeah so Detroit city man come on now you love to put that city out there man yeah man i'm from there you know i don't have it i took my talents to another city but at the end of the day i had to do it i had to do it you were down there so much no man i don't really know where this man from for real but this is like that the hairstyle man like i know people automatically know you from the hairstyle yeah it ain't got longer since i seen you yeah like nigga what are you gonna do man man i'm crawling around i don't have to tie it up like a little circle it's gonna be like a full blown billy goat you know i'm saying that baby goat started you got the jury man i see the jury with the goat come on man i didn't have to go all the way in and these these really sponsorship like i'm really tied in with these companies right now like and this with people not even knowing you know i'm saying like i'm on another level i thought that was a 50 thousand dollar checks coming in kept coming how long did they come in over there like man i ain't gonna disclose all that way you know what's going on man and that's what's so crazy about this like i really got partnerships with major brands and really got real motion off of this you know what i'm saying that's why people don't really understand what it was really about like i've learned the game in a whole another demeanor because they got me independent on another level like this is what real independence is you got real deals endorsements and sponsorships and partnerships with major companies that they doing stuff that nobody else gonna do you know what i'm saying i don't need somebody to put a bag behind me because i got real relationships that's got the bag man man thank you for coming on the show man how can people get a hold to y'all baby you got the only way in every way to get a hold of me man you can find me on any platform at npr underscore richie underscore rich and that's r i c h e underscore rich r i c h and if it's not on certain platforms you don't need to underscore so it's just npr richie and rich and that's on all the platforms and if you can't find me there for some i reason if you go upstairs in your attic at your grandma's house and check or if you go in the basement at your mama's house and check i'm somewhere down there or i'm outside on the corner with your pops or i'm inside with your uncle like i'm somewhere i'm everywhere is nowhere that i'm not and i'm gonna stand on that man thank you so much for coming on the show man we love you boys usual man i knew we were gonna link up man it was only right man it's going down man boss talk 101 what a boss is talk man and we let's do it