 Hello, I'm Ann McKenzie and I work as the head of the Consumer and Community Health Research Network here in Perth, Western Australia. We've been working with health consumers over the past 15 years to raise awareness of the linked data capability and the benefits of using linked data research. And I'm going to talk to you about how we've seen a real shift in attitudes from people being nervous and concerned about their risk to privacy to moving to a point now where people say have good governance in place, don't hide behind privacy issues and use the data that you have to make a difference to health outcomes for everybody.