 how to create an online course in only 60 minutes. Okay, so you want an online course, why? Because you have to nowadays almost, don't you? I mean, to really get business, especially if you're doing consulting or coaching or trying to sell your services, they need to see that you have some talents. They need to see that you've got some knowledge. Gone are the days where you could just put up a flashy website and people would just hand you money because you had a cool website. Anybody can have a cool website now. As a matter of fact, I worry when people have websites that are too cool, mine's not that cool. It's okay, but my content's good and that's what really counts and that's why you need a course. Also think about it, by doing a course, you kind of erase any doubt that you know anything about something. When you have a course, people are like, well my guy, that guy wrote the course on that. I wrote a book on the Great American Food Shortage in 2016 and it was all about how a illness could hit the world and we could have interruptions in our food supply and people thought it was crazy. But you know what, it made me an expert in that area and I own a company that sells survival food and guess what, they both benefited from that. Now, if that was a course, it probably would have been even better, but at the time I didn't have a course, so I did the book and the book did really well and now you need a course because now it can make you an expert in whatever you do. So do this quickly, really. All you have to do is go through these 10 steps and you can plan all this out in about 60 minutes. So let's go ahead and go through the steps. The first one is pick the perfect course title. How are you gonna do that? You're gonna use TubeBuddy. You're gonna use TubeBuddy because it's below in the description. You can get an absolutely free edition of TubeBuddy. It's great software, it'll help you pick your title. Now, it is used to pick YouTube titles, but it can certainly be used for your course title. It will show you how well that actual course title will rank. So that's the first thing you wanna do is pick your course title, make sure it's SEO'd perfectly. Number two, ensure that your course is something that people are interested in. Now, how are you gonna know this? You're gonna know this because you're gonna go into social media and you're gonna start putting that information in there and see how many people are talking about it. Are there Facebook groups that are centered around this subject? Are people writing blogs about this? When you Google this particular subject, do you find a lot of stuff? If so, don't say, oh my gosh, there's too much competition. Say, oh my gosh, that's great, there's an interest in this. That's how you're gonna ensure that your course is actually gonna be marketable. Number three, create magnetic outcomes. So when you say, hey, this course is for Facebook ads, after that you wanna put something along the lines of how anybody, even a beginner, can start with Facebook ads and be wildly successful in only 48 hours. So whatever it is, you wanna put something out there that is the result of what they're gonna get from the course. Nobody wants your course. I will tell you that up front. Nobody wants your course. They want the results of what they can get from your course. Number four, select and gather the course content. Now this is the part where people spend way too much time on it, way, way, way too much time. You just wanna go out there and get the information you need to complete your course. If you continue to look, you will continue to find more and more things. The course cannot be a month long or a year long, okay? It probably needs to be a certain number of modules and maybe four or five videos in each module and maybe they're five or 10 minutes, give or take, that's all it really takes. But you can outline all of this and do all this and set all this up in about an hour, which is pretty simple to do. So go out there and get the content that you're gonna have in the course and get it organized. Number five, structure your modules and course plan. Now the best place to do this by far is Cartra. I will put a link in the description below for Cartra. You can go there and watch a video and all that'll do. It's also an email platform, a sales page platform, a sequence platform, and tagging people. It does all kinds of stuff. But one of the things it does is it does great courses and helps you organize great courses. It has built-in templates in there. All you have to do is fill it out. All you have to do is put how many modules you're gonna have and then you can start adding your videos or whatever type of training, audios that you're gonna have in your actual course. So Cartra is the place to do it. When you watch the video down there with my link, you can also get a trial for only $1.00. So you'll wanna check that out too. Number six, determine the most effective and engaging ways to give people your content. So it could be videos, it could be in PDFs, it could be in audios, it could be in downloads. You may have a test in there. All these things that I'm mentioning, you can actually do in Cartra. I like to do voiceover screen where I'm showing the screen and I'm walking them through everything. I don't necessarily need to be on screen when I'm instructing somebody. If I'm just talking to them one-on-one, that's one thing. But if I'm showing them how to do things, I wanna put those points up on the screen. If they hear me say it, they'll remember some of it. If they hear me say it and see it on a screen, those same words, they're gonna remember a lot more of it. That doesn't mean that you wanna put everything you're gonna say on a screen, just some bullet point reminders of what you wanna tell them on the screen and then get all that organized. So you should be able to get all of that done in under 60 minutes. You're set up, you're ready to go. Number seven is when you're gonna really have to start working, okay? This is when you're gonna have to start shooting your videos. Now, what I like to do is I like to have a bunch of PowerPoints and those PowerPoints make different types of points about my course and teach different things. And I may have six or seven PowerPoints up along those lines. Now in those PowerPoints, maybe I'm gonna have 15, 16 different screens. And then what I do is I take four or five of those screens and I talk over them and that becomes a video. And that video generally is gonna be anywhere from five to 10 minutes long. That's what I like to keep mine. I've found that if you do anything shorter, they don't feel like they got good content. And I feel like if you do anything more than 10 minutes, they get a little worn out. If you do these five or 10 minute chunks, what it allows them to do is feel like they got some accomplishment. They can sit down for an hour and a half and go through six or seven of your videos and really feel like they accomplished something. If you are to do a 45 minute video or an hour long video, they may not even finish that first video. They need that sense of accomplishment. So giving them some short ones up front, four, five, six minutes, something like that to get through, make some really feel like they're getting something out of it and they're making some headway and they'll continue through your course. You're gonna need to edit these things. And I would tell you probably the best editing software is Camtasia. It's not the only one out there. I have Final Cut Pro. Of course I've got iMovie because I have Apple products and if you've got a PC, you're gonna have Movie Maker. But Camtasia is so good because you can bring images in there. You can bring music in there. You can bring animations in there. You can do just so many things in Camtasia. And I really like it. I will have a link below. It's my affiliate link. So if you click on that link down there, you get some type of special deal. Click on it, you'll see what it is. But I really like Camtasia. All of my videos, I use Camtasia to edit the videos. So if you like the style of our videos and what we do, that's because we use Camtasia. But you do have to have some type of editing software. You can use a free one. Like I said, you can use iMovie from Apple or you can use Movie Maker from Microsoft. However, Camtasia is really a good one. If you wanna have a really well put together course and you wanna have some really good editing tools, I highly recommend Camtasia. Check out the link below. Now, where you put your course is up to you. I prefer putting my course in a place where I have control over it and that would be in Cartra. And the reason I like it in Cartra is because as they go through the course, I can send them targeted emails like they finished this module. I can say congratulations on finishing this module here. And here's your certificate. Or if they finished an entire course and I have another course that's related to it, I can say, hey, I saw you just finished this course. I've got this other course that's related. I think you'd really enjoy it. Click here to get the details about that course. So I can do some along those lines. But if you don't want to host it yourself, you don't have any marketing skills. You don't know where your business is gonna come from. You may wanna look at some other platform, some course type platform that you could go to like Skill Share or something along those lines to put your courses there. But I like it because I already have a list so I can actually market to my own group and keep all the money. If you put it on one of these other sites, you're gonna have to share your money with somebody else which is not something I wanna do. Number nine, set your price. Now this is where a lot of people really struggle because they try to base the price of their course on how much effort they put into it. And after you get through those first steps that take you like 60 minutes to set up your course and then you get into editing and making videos and all that stuff that takes a little bit more time, you say, oh my gosh, my time is worth so much money. This is gonna have to be a $5,000 course. Well, I would suggest you look in the market first and see what similar courses are selling for. Understand you're not gonna sell it once. You can sell your course to as many people as you want. That's why you're doing a digital online course is because you have that availability to sell it to a lot of people. Now I've got some courses that I put hundreds of hours into. Then I sell for $27. But it's continuity where they pay $27 a month. So every month I get those $27 a month payments. So if you've got 100 people paying you 27 bucks, that's $2700 a month. If you have a thousand, it's $27,000 a month. So don't worry so much about that. The other direction people go when they do pricing is they charge way too little. They say, I wanna charge $19 for my course. And you know, it's 45 videos. Well, that's way too little. So you wanna really go in the market, see what everybody's charging out there. And your value is probably a lot higher than what you realize it is. But the thing you can do is you can charge two or three different prices and see which one sells the most and then make your decision based on that. Number 10, launch your ongoing marketing. And yes, I said ongoing marketing. As soon as you stop marketing, you will stop selling. That's how that works. Now we have email sequences set up to my list so that when new people come into the list, we start marketing those courses to them. Because I know it's gonna help them out. I know it's gonna be good for them. But it's all automated. You also gotta decide are you gonna run ads to the thing? Are you gonna have a launch? Are you gonna involve affiliates? Maybe you'll wanna put your course on something like ClickBank. Now that is not a place where you host your course. That is a place where you actually sell your course and you get affiliates to sell it for you also. So maybe that's an avenue that you wanna pursue. So there's a lot of different ways of marketing your course. Maybe you wanna do social media. Maybe you wanna talk about your course on a video on YouTube like I am right now because there's a course below that you can actually get absolutely free. It's a $97 course. You'll see the link to that in the description down there just as a little bonus for listening to the end of this video. So what are you gonna do? Plan that out. Do you have social media? Do you already have a following? Do you have an email list that you could email about your new course? That would be a great place to start because it costs you zero really if you're already paying an email provider. If you don't have an email provider, you wanna get Cartra. Cartra is also an email provider. And the link to Cartra is in the description below. You wanna click that link. And when you go to it, it's gonna play a video of all the stuff it does. And I can almost promise you if you watch the video, you're gonna want the software. I mean, and the cool thing is with my affiliate link, you can get the software for only $1. So that's pretty cheap. So that's basically it. I've done a lot of courses. So if you have any questions about courses, you can put any of your questions below in that comment section. I'll be happy to answer those for you. If you've already done a course where you're in the middle of it, you're having issues, put those questions below. I'll be happy to come back and answer those for you also. Don't forget, if you haven't done so to subscribe, make sure you ring the bell, turn on all bell notifications so you're notified every single time I do a new video. That way you don't miss out. Now, if that button there, that subscribe button's red, it's trying to warn you. It's trying to warn you that you have not subscribed yet. You gotta do that. And just because you subscribed, you won't know I did a video unless you turn on the bell notifications. That's how YouTube works. 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