 Back when I started as a new agent I learned that if I focus on a specific type of people a specific product a specific niche Then I've got a better chance of success because I can run in that lane and I can dominate that Market to succeed in this business. You need to get great at Dominating that market say you want to work Medicare. Maybe you want to sell mezzaps over the phone Maybe you want to sell final expense door-to-door cold-calling leads, whatever Maybe maybe you want to get great at term life. Maybe you want to come a financial advisor Maybe you want maybe you want to get great at selling annuities and using retirement seminars, whatever it is I'm not saying don't sell other products. Sell other products cross-sell ask for referrals take whatever you can get But get in front of 10 people every single week within that lane Get great at dominating your lane be known for being great at your lane be the destroyer of that lane Because at the end of the day you want to be known for being great at something Not being a jack-of-all-trades of everything get great at one lane because your pitch becomes perfect when you run in one lane Your clothes becomes perfect when you run in one lane your Prospecting methods lead generation Appointment setting you get great at every step of the way because it's all specifically in that lane Run in your lane figure out some people some people take some years to figure out what their lane is figure it out now and Ask 10 people to buy within that lane Every single week when you dominate that lane That's how you create Wealth and long-term recurring revenue in this business the greats Maybe maybe myself when I was 19 making 117 K They run in a lane and they freaking Dominate that lane, and I want you to be dominating your lane