 Welcome to JSA TV and JSA Podcasts, the newsroom for telecom and data center professionals. I'm Barb Mitchell coming to you today from PTC 2022 in beautiful sunny Honolulu, Hawaii. Joining me today is Avner Pabashado, CEO and founder of Server Farm. So great to have you. Thanks for joining us. So great to be here. Thank you. Yeah, so we're back. We're back. We're back in person. We're here in Honolulu. Two years. Two years. Lots has been going on. Was it fast for you? Well, lots has been busy, right? You've been busy. Took about four years from me. Did it. Yeah. Has PTC been for you so far? It's been nice. It's a little smaller. You get to spend more time with people, which is what it's all about. It's all about people, so fun. So good. Yeah. I think it's, everyone's just happy to be back, right, back in person, back meeting with people. I've been to Hawaii to see other people sunbathing, surfing, doing things. That's right. All the things. It's like going to a restaurant to see other people eating ice cream. It's great. But we're here, and we're doing it. Yeah. So it's great. But tell us what's been happening at Server Farm. I know you've been expanding, right? Yeah. I think the industry as a whole had a good year. The world went digital, which was probably not as good for most, but it was really great for us. Our customers are expanding. We are expanding where we have more data centers and more places as in the world's going digital, and Server Farm's been right along with it. Yeah. You've expanded into Israel, I understand. We have expanded into Israel, which is a lot like back to the future, because I'm from Israel, so it's kind of good to be back and actually go home and see something but family. Yeah. And it's been very good. It's been very, very interesting. In a way, it's pioneering. It's the internet story 2.0, a new geography figuring out what it will be and how to do it. And I think the knowledge you bring from here and our roots in Israel and our knowledge of US internet and Israel development, Israeli kind of procedures, I think it kind of brings it all together to really get a great product and really help our customers. Yeah. What about some of the other locations? The list is not a short one, right? Toronto, Los Angeles, Atlanta, Amsterdam, I mean, talk about that. So we've done Los Angeles this year, which is actually another great thing. It's kind of my house. Our data center is a 15-minute drive from my home. It's convenient. Yeah. We've signed a lot of leases. My internet has still not improved, which I'm hoping for. I'm hoping for the gaming to be much better. One of our customers, I'm sure, will take care of this for my kids. So I mean, online gaming is becoming a real competitor to real gaming. So online surfing is becoming a real competitor to real surfing, which, you know, we'll see it. We'll see who wins. Yeah. Now you don't have to come here to surf anymore. You can do it from home once you get there. Yeah. That's it. Some things are just always better physical, and this is nothing like a wife surfing. Yeah, that's right. So data center management is a service. That's something that you've been working on as well. Tell us about that. So our general philosophy, and it probably would kind of hurt your business, is that nobody wants a data center. People want to run applications. People want to run processes. They want to give services, whether internal or external. Data centers and where the computer sits, where the physical sits, are necessary evil. And our job is to make it as easy as possible for a customer. And that's what we do. It's helped a lot of knowledge, a lot of software, a lot of processes, people around making the physical simple. And it's catching on. And I think it's going to be a major part of the differentiation and a lot of help for a lot of customers. So we're sitting here, it's January, it's been, as we said, it's been a busy couple of years. It's January 2022. We're starting a whole new year. What are you seeing? I think, you know, for a server farm, for the industry, what's coming next? I think I see two real trends. One is compute where power is inexpensive, plentiful, and hopefully green. That happens. The second one is really bringing compute closer to customers. So online surfing becomes somewhat close to real surfing, even though you're sitting on a couch. So we try to really build our offering around getting the best of both, getting the customers that want inexpensive power, a lot of choices of where they can be and really where we see the best options. And our unique ability to take the physical and make it easy in places where it's hard to develop and you need more knowledge and you need to solve the real estate problem and not get it in the way of technology, we try to solve that as well, while still saving time to go surf. Always that. Well, where can our viewers go to follow all your updates and, you know, see where you're going next? Where can we direct them? We have a website, which I guess it's serverfarmlc.com. And they can call us any time. They can come to the convention next year, PTC next year. Good idea. Yeah. Or they can call you guys. Right. Yeah. Okay. Great. Well, thank you, Adler. Thanks so much. It's always a pleasure to chat with you. It's good to see you in person again. Thank you very much. And thank you viewers for tuning in to JSA TV and JSA podcasts. Happy networking.