 Hey, what's up coach welcome back to my channel? My name is Ben neighbors and it's the first video you've ever watched of mine I help coaches within the sports industry To charge more make more money Ultimately grow your client base streamline your business been doing this for five six years now and you're watching this video because You want to learn what not to spend your money on at the beginning of your business and I have my notepad here and I have my list so first thing is that I see most of time coaches do is they go spend a lot of money on a website That they don't need yet. All right, so you shouldn't spend a lot of money on a website You should either a learn how to do it Or be not to have a website at all at the beginning. All right I always teach coaches at the beginning. You don't need to have a crazy website You don't need to spend thousands of hours Or spend thousands of dollars trying to pay someone to do it. All right, that's number one number two no one cares about your logo, right and a lot of coaches reach out to me say, hey I haven't started my business yet because I don't have a logo and They try to spend all year trying to make a logo Or they try to spend a lot of money creating a logo The facts are you can go to canva.com and use one of their templates and have a logo done within five minutes I just started a new YouTube channel recently and I went to canva created my own logo Boom didn't have to pay anyone got it done. All right, that is not a super important task though All right, no one is going to pay you more money because you have a better logo. All right, and I haven't had like a legit logo in my soccer training business, I Haven't had a legit logo for that Probably up until like two years ago. Right went multiple years without having like a logo at all. All right Next one is gear like a lot of coaches spend way too much money Trying to buy equipment things that they don't need things to make their sessions look better That doesn't make you an effective coach. So you should be Spending the bare minimum on gear to have efficient and effective sessions Like too many people spend way too much money and they're irresponsible at the beginning All right, you should not be spending a lot of money on gear or equipment. You should Be very scrappy at the beginning with how much money you spend on that sort of stuff Next one is business cards way too many coaches buy business cards business cards. Don't help you grow your business Like and I can tell you for a fact I've had business cards before though that did not help me get more clients Many coaches asked me all the time been where should I get my business cards? You know, how can I market myself in my business cards? Here's the deal any time you give someone a business card? One of two things happen. All right, they get it and they throw it away Or they get it and they lose it odds are the odds of them Following up with you are very very low. All right Instead of having a business card just get their phone number so you can follow up with them I have other videos on this channel where I talk about that Next one is spending way too much money on t-shirts, right? So this is again a lot of coaches they fall on this trap They're like, oh, I'm not gonna start my business until I get my t-shirts in or they go buy a bunch of t-shirts for their clients You shouldn't do that at the beginning. All right, you should be very smart with your finances Stop spending money on things that ultimately aren't growing your business, right? You can have t-shirts if I would if I was starting my business from scratch today If I was gonna have t-shirts, I'm gonna sell those to my clients. I'm gonna use that as a way to generate income I'm not gonna, you know, go out of my pocket at the beginning of my business When a lot of funds aren't coming in to go spend money. All right, I'm gonna sell those t-shirts And hopefully this video helps I know a lot of coaches they fall into these traps of buying all this stuff And and thinking that need to have these sort of things to have a legit business. You don't All right, you don't need that. All right, so I hope that's clear Hope this helps if you need more one-on-one help you want to chat with me Simply head over to my website build my sports biz comm or shoot me a text at 2109605771 That's it for today's video. Hit that subscribe button if you're brand new and I'll see you next time