 Hi there, welcome to another edition of the daily SEO films. I'm Emily and I work on the content marketing team. In this video, I'm going to talk about different ways you can filter your keywords to help segment your data. When it comes to labeling your keywords, there are an infinite number of options for how you may choose to do so. Some of them include by sales form phase, search intent, product or service, market location or even rankings. For example, you may want to label your keywords by starting rank to see how they improve and compare over time. Or you may choose to label all the keywords you're tracking for the cities and zip codes you're tracking in a metropolitan area. Another example would be to label keywords by product. If you have a particular product line for which you're tracking multiple keywords, it can be helpful to label them all so you're able to filter and see the performance of those keywords all together. This process can help with benchmarking progress and keeping an eye out for how changes you've implemented have impacted your search visibility. Thank you.