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Alexis Ohanian (Reddit)

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Uploaded on Nov 8, 2009

An energetic speaker, Alexis talks about embracing your users, and the need for evangelists to spread your message through organic traffic (web 2.0 aka labor 2.0). He encourages audience members to go above and beyond when interacting with their users. Make their experience memorable, weird, fascinating, amazing, much like Zappos overdelivering (literally) on their shipping. Alexis also stresses that you need to be down-to-earth — you dont need to be naturally charismatic, just dont be a dick. Be root-for-able — both in your dealing with your users as well as with your cofounders. Most of all, do something you love.

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