 What's up everybody? Ricky Kruth here. Welcome back to my channel. So today I want to talk to the brand new real estate agents out there. I want to give you like a step-by-step video here to help you realize what you should be thinking about, what you shouldn't be thinking about and everything in between. Okay? I'm on a mission to help reduce the failure rate in the real estate industry and I'm doing that. One agent at a time. I'm getting messages all the time from new agents and experienced agents tell me that they were about to quit the business until they found me somewhere online. Somewhere on my YouTube, somewhere on my Instagram, my free coaching program, whatever it was. They found me somewhere, they started to digest the content, they started to build their business the correct way of valuing people over transactions, building a database full of people that would do business with them for the rest of their life and refer everyone they know to them. And then what happens? Those referrals start referring you people and now you're getting referrals from referrals from referrals and that's how you build a business that's going to survive any market downturn. Anything that happens your business is going to continue to flourish year over year over year over year. Why? Because you're building a database and what happens when the market crashes? Transactions go down a little bit. They never go to zero. That's one thing I want you to realize. Transactions never go to zero but what never goes away are people. People are still here regardless of what the market does and they're always needing and wanting to buy and sell real estate to live in to upgrade to invest in so on and so forth. So before I get started I want to share another video with you. When you get through watching this one I made a really incredible video. It was about a year or so back and it was the 10 reasons why real estate agents fail and it was a really good video. I really want you to go watch it and let me know what you think about it in the comments. Shoot me a comment on this video. Hit that like button and let me know what videos you want me to make in the future. Also if you haven't joined the fastest growing real estate coaching program in the world okay this is legit where over 30,000 real estate agents and counting by 50 to 100 every day are signing up for zero to diamond. Okay there's a 90-day action plan, scripts, videos of me making calls and there's a 28-day challenge where you get texted. You get texted every day at 7 o'clock in your time zone a video with your daily challenge for 28 straight days. It's an incredible program. Thousands of agents have doubled and tripled their income using this so go to zero to diamond.com create a free account and get started today. Now let's get into this okay we're day one in real estate day one in the business what do we do which direction we go in everybody's pulling in so many different directions okay everybody's trying to tell us what's the best thing to do you got Facebook ads telling you to buy this program and buy that program and it's a very confusing and frustrating world we're living in right now when I started in real estate in 2002 there was no Facebook there was no social media there wasn't all this stuff going on there was a there was some stuff going on there were definitely some people trying to sell you some stuff but it wasn't like it is today today it's in your face it's annoying and really it's it's kind of sad to be honest with you because the value that most of those programs are bringing you are literally nothing they're bringing you zero value that's why I started coaching for free because I saw that all these paid coaches were out there literally giving you zero value and I said you know what I'm gonna give the industry 10 times more value than any paid coach out there for free and then what's gonna happen I will become the number one coach in the industry and what is happening we are in process of me becoming the top coach in the industry what makes me feel like I can become the top coach why do I have all this confidence and credibility it's because I've been in the business for 18 years now and for the last six years going on seven I've closed over a hundred deals as a single agent every single year okay I went through the crash I lost everything I learned what I needed to learn I wrote a book about it okay and now here I am right I made it I lost it then it took me six years to make it back to a hundred deals a year then I did that for three years before I even thought about writing a book or becoming coach most coaches have been in business one year or never even was in the business they sold 19 properties and now they're selling you $500 courses it's insane okay so that's why I'm here I'm here to save your life and tell you what you really need to know about the industry and you can trust that I'm telling you the truth because I'm not charging you and when you guys get through with that 90 day action plan shoot me an email at Ricky at zero to diamond calm and you will get a call with me and I want to talk about the 90 days what happened your successes your problems and where you want to be in five years so I can help you visualize what you need to be doing day-to-day to get there now day one in the industry let's get back to day one I get sidetracked here guys getting excited about all the stuff going on so day one in the business what do we do okay with all these things getting shot at you most agents coming to the business and they feel like they don't know which way to go there's so many things so many different avenues to try to build your business so they never really they dabble in eight to ten things maybe even 15 to 20 things and they never really commit to one thing they never really give one thing a chance they never really find out what works and what doesn't work because they got bills to pay their bills are coming in they get scared they do something for two weeks it's not really looking like something's gonna do happen there's no deals that are happening so they move to something else where if they would have just stuck with that thing for longer than two weeks maybe a month or two months they would have got a little momentum going on and they end up just dabbling in a few things and end up having to quit the business so what I want to do is I want to help you visualize the top two or three or four things that you need to focus on okay to get that momentum going in your business fast the first thing you need to do every day when you come to the office okay we're gonna check our emails and everything kind of get our day organized that's what I do every day I get my day organized I make a list I prioritize I get my appointments in order all right but what I want you to do immediately after that is I want you to study your MLS for a good 15 to 30 minutes something like that and what I want you to start watching first are the hot sheet items the new listings the pending sales the withdrawals the expires and the close deals I want you to watch that every day for months and months and months and when you start watching the hot sheet you're gonna start to just subconsciously know the market you're gonna be so on top of the market you're gonna have all this market knowledge in your head that a lot of people don't have a lot ages don't have this market knowledge because they're not watching the hot sheet I'm not watching the hot sheet anymore because I'm too busy closing deals and appointments and phone calls right but as a new agent you have this time on your hands to actually study this and actually be sharper than experienced agents out there veteran agents out there you have this advantage over these experienced agents because you have time you have extra time to do things that experienced agents do not have time to do and I want to continue this conversation about time because when you're talking to a potential prospect and a client you know and they ask you how many properties do you so how long you've been in the business I want you to look them straight in the eye and I want you to tell them none I haven't sold any properties I've only been in the business for a month and that is why you want me to be your agent because I am gonna take your deal and work eight hours a day on just your deal okay if you want an agent that sells 100 properties a year if you want Ricky go down the road and get Ricky and ask Ricky to his face if he's gonna make your deal his main priority number one priority and spend eight hours a day on just your deal I guarantee you that he cannot do that doing so much volume on the other hand I as a new agent can okay so I kind of I kind of walked you through that conversation you can condense that down to whatever dialogue you want to use for that but basically you need to let them understand that you're gonna work day and night to help them make this a smooth transaction for them and you're gonna do very very good for them on this deal at the end of the day guys people just want agents to be confident they want them to be confident honest and hard-working dependable right that is it that's what they want okay you don't have to know everything everything's at our fingertips we can look up something in a heartbeat right people ask me stuff all the time what do I do but hold on but then I was like okay it's this so don't feel like you have to know everything just be confident in who you are that you're gonna stand behind your work ethic your dependability and your confidence so the first thing we're gonna do is real estate agents we're gonna make a list of our sphere okay we're gonna make a list for sure something I did not do as a new agent the reason I didn't do this because I didn't want to come across salesy to people I knew I didn't want them to feel awkward or not be my friend anymore because I try to sell them something I mean I also knew that if I couldn't sell people I didn't know I wasn't gonna survive in real estate anyway so I wanted to go straight to the source I wanted to go straight to people that I don't know and see if I could win in that department that was a big mistake it took me eight months to make my first sale okay so if I would have done what I'm fixing to tell you then I could have made sales a lot sooner and got some momentum going in the business and then before I knew it I could have started selling you know within a couple months instead of eight months yeah it's all in the past the history is history I'm good now but looking back I would have done a little differently so this is what we're gonna do with our sphere when we get these this list and these numbers we're just gonna call them we're gonna say hey it's Ricky how you doing how you been right that's most of the script right there we just want to get the conversation going now when we're talking to our sphere we have several objectives in mind here okay one we want to you know see how they're doing you know get the conversation going the purpose of that is to start to learn how to talk to people right they're gonna feel comfortable with you you're gonna feel comfortable with them when you start learning how to talk and you start thinking in your mind that you know pretend like this is a prospect someone you don't know okay and we want to try to create that same feeling where they're comfortable and we're comfortable when we're talking to strangers so the way that we're talking to people we know we need to start to get that feeling where you know the tone of our voice the speed of our voice you know the calmness everything is gonna line up exactly when we're talking to people that we don't know also another objective is is that we might get a deal out of this okay so we're practicing we're practicing learning how to talk on the phone and get a conversation going back and forth right and we're also possibly gonna pick up a deal or so okay a third objective is is to get their contact information if we don't already have their email and cell phone number we want to get that information because we're gonna build our personal brand and our sphere is gonna be the beginning of our database and the size of your database is gonna dictate the size of your income now once we've talked to them and we got the conversation going on everything at some point in the conversation we're gonna say hey you know I just got a real estate recently and I didn't know if there's anything you can do to help you there or hey I just got real estate recently I didn't know if I could help you there in any kind of way okay we're just throwing it out there very loosely very relaxedly very comfortable okay and we just throw it out there see what happens regardless of what they say okay they say they want to buy ourselves are thinking about buying or selling if they say that we're gonna say oh good is there an agent that you're working with on that okay so we want to establish right here right now where we are in this process right where they are in it where we stand in it okay is there an opportunity for us to be that agent okay if they say no we're not looking to do anything right now none you could do to help us say cool is there an agent that you would work with if you were to do something okay we want to get this out open right now you know do you have an agent that you work with or not I would love to work with you whenever you decide to do something okay so either way it goes we want to know if they have an agent they want to do something or if they don't we want to find out if they have an agent that they're gonna work with that they are working with whatever the case may be now if they do want to do something they don't have an agent let's start working with them asking more about it if they want to sell you want to see the property you're gonna bring comps you're gonna try to figure out what it's worth get a listing sign take some pictures put a sign up a lot of box get it on melas start calling everybody send postcards out circle prospect the neighborhood yeah the list goes on and on from there and that's really how you can kind of build some momentum because you're gonna take that listing you're gonna start calling all the owners around that property which I teach you how to do in the 90 day action plan and then the course at zero to diamond comm it's all right there for you where to get the phone numbers of scripts use the whole nine yards but this is how you build momentum in the business you build off of listings and sales now if they don't want to do anything we're gonna ask them if they have an agent they're gonna say yay or nay whatever say cool well look you know I would love to work with you if you ever decided to do anything make sure you have their email and their cell phone number just say hey I'll just stay in touch with you man have a good day we'll talk to you soon bam okay so we're using calling our sphere for so many reasons right we're getting into a conversation we're practicing to become comfortable talking to people on the phone we're seeing if there's a possible deal to be had deep into the conversation after we've called up and talked about everything in life okay then we want to get their information so that we can start our database this is the beginnings of our database there's so many reasons you need to do this okay so once we do this we we start our database okay we're going to start a weekly email okay the weekly email should be the foundation of your business forever that's the foundation of your personal brand everything else is stacked on top of that okay I'm going to do a bunch more videos on my weekly email strategy behind it why it should be the foundation of your business and your personal brand and I'm also going to make more videos for brand new agents getting into the business so you can have an idea of things that you need to do things that you think about so on and so forth but that's the end of this video I hope you guys enjoyed it got a lot out of it if there's anything in the world I could do for you hit me up on Instagram DM me I answer every single message there so reach out and let me know what in the world that I can do for you let's go