 So hello, so we're here with Brett here at the ID TechEx show and who are you? Yeah, I'm Clara Pazzetti, I'm a designer and yoga and pilates master teacher. And right here you're wearing a new solution right here? Yes, we can see now the app that is working and if I stretch the material you can see the data that are recording by the smart garments in action so now it's the briefing of the person. Because there's all these sensors that do like heart rate and steps but it's very important to measure breathing. Yes, it is because as a yoga and pilates master teacher in my 12 years experience I could notice that getting the right breathing is the most difficult exercise to perform and to teach and how important it is to bring my student to visualize their breath to improve it. That's why we try to solve the problem with technologies and creativity create this entire collection which is a system. It's not just a matter of smart garments but it's a system compiled by smart garments an app and a visual signal that helps people to visualize their breath and improve it. It's very important to breathe correctly right? It is, it is for human being and not only in yoga and pilates practice but in everyday life for everything. To stay better in life actually. Does it goes in your everything, in the body and the brain? Yeah, in the body and the brain and mental status of human being and health tech. If you breathe better you become smarter right? Yes, you become more efficient. Right, so more concentrate. So you're going to put this in every type of clothes not only for yoga and pilates? Yeah of course, any kind of sports and in everyday life really. Everyday life. But we want to be in focus with those two disciplines because it's our knowledge first and then because we don't want to spread energies at the moment for too much fields but also because it would be not a problem at all to expand our business in our fields. And also we have another prototype with two signals two analog signals, so ventral and thoracic. So because it's important, as Clara said before, breathing from the two to the end. Yeah, the discussions of the breath it's important because we, anybody suffer about this, what it calls the short breath and we usually breathing from here to here but the correct breathing is supposed to start from your toe and cross off your body and get off from your head during the inhale, inhale and do the opposite path during the exhale. So it should be in your smartwatch where it vibrates and say, come on, breathe better. Yeah, that's another way. That's another way. But we're starting from this awareness that if you visualize your breath, you improve it. That's for sure. So it's something that we notice doing that for many years. So do you have a stretch sensor, something that's like flexible the electronics in here? It's a stretch sensor. See, it's the stripes that are inside here. As you can see, here, there is a part where we can place the stripes and outside there is an electronics device that is connected to the stripes. So when you stretch this material, we record the raw data and we send to the smartphone that can tell you the results. Does it feel like something is squeezing a little bit or is it like a second skin? Absolutely, you cannot feel it. It's like a second skin and it's very comfortable. It must be in that way because it's made for yoga and pilates users. So you should be able to move freely without noticing that you are wearing something. This is a slightly different design? Yeah, this is another design. So it's here. Yeah, it's here, around here, along the chest, you have the sensors and this tree of life, we call it tree of life. It's the fractal symbol that we call tree of life. It's our symbol that helps people to visualize their breath because now it's just an example and it doesn't work at the moment but it will change color, for instance. Or it could have a light inside that switch on and off. If you breathe better, you can visualize. Yeah, exactly. And the point is, if you're breathing correctly, you should complete the tree. Nice, it should be blue. For instance. Yeah, or something. And it's red if you're like, not breathing enough. No, actually it's not in that way. If you complete the tree, that means that your excursions is complete. If you breathe in an alpha, that means that the excursion is not enough. So it would be... Half-breathing. Yeah, it would be coloring or not color. Or light or not light. It's breathing, is that the biggest part of the human body's energy is used on breathing, right? It is. You know, it's the first... It's more than walking. You know, it's the first things we do when we're born. So we breathe under the rest of our lives. And it's so much cubic meters of air. Yeah. In and out, every day. To use. Every day. Yeah. And so people who have issues, let's say asthmatic or... People who have operations with their lungs. Yeah, it's very hard. They need to use this the whole day and check that they're breathing better. Also for past crises, for example. For what? A crisis of... As you told before, for asthma. Yeah. For example, you can use the app to relax yourself and start breathing properly. Because you can... Without... You can fix yourself just by breathing better, right? By breathing better. It fixes a lot of things in the health. Not only it fixes... If you have issues with anything. Exactly. Even psychological issues. Exactly. Just breathe. Exactly. If you say that the product is brief with the... Explanation part. Explanation mark. Yeah. For that reason. Breathe first. Yeah, come on. So where are you based? In Milan. In Milan. Yeah. And what is the status? What's next? What are you going to do next? Next step is to be on market and they will be doing profounding on Kickstarter platform. It's already launched? No, not yet. But it will be very soon. Yeah. And what's the price you think it can be? It will be around 200 euros. 200 euros for the t-shirt. For the garment. Yeah. The entire... The whole system. It will be XXL? Yeah, it will be... Yeah, of course. I need this. Free size. Yeah. As usual. And it will be unisex? Okay. Yeah. And maybe in the future all kinds of other garments, right? Yeah. It should be in everything. Yeah. It should be in this kind of shirt. Why not? Because it's integrated in many... Potential is huge. Absolutely. And this is potentially the new iPhone. Yeah. Because iPhone is, you know, it's boring now. People need to buy smart textiles. Yeah, it's true. Functionality like this is... More integrated in... And other things that... the sensor, you don't need to be in contact with your skin. So if you want to dress another t-shirt... Over your clothes. You can do that. And how long is the battery life? Where's the battery here? In this prototype. It's inside here. Is it for sale? Yeah. No, it's not for sale. It's a... A normal battery. It's not about anything. Pusty. How long is the battery? In two hours. Two hours. Two hours. But it will be more powerful. Is it possible to have one that goes the whole day? Yes, of course. It depends. But then you need a little cable to a power bank in the pocket? No, of course not. No, you can change the technique to... You can optimize your technology? Yes, of course. Because now it's working all the time. But you can stop and, for example, start and stop techniques to send the data in the right way. Maybe you can use energy harvesting. Because we are generating power when we breathe, right? We think about it. Then you can charge the battery that way. I think about it. Also because there are another stand here. So you make a connection, baby? You make a connection. All right. What do you think about the Alitec X-Show? Really, really nice. It's our first fair. First time here. And I think it's very, very important to get contacts. That's for sure. And yeah, it seems a very good fair. It's the first time that we show our product that we got the sample just the last week. Really, really. We are a brand new company. We are startups. I think it's fantastic that Alitec X-Show to see this cool kind of stuff. Because it's like opening one's mind to what's going to happen in the future. I think everybody's going to be wearing this in the future. Right? It's going to be a standard. I hope so. And then you have the other measurements also. Maybe heart rate, blood pressure. Yeah, yeah, yeah. Of course you can add other stuff. Now we are concentrating this kind of technology that are a stretchable sensor. Anybody else do this in the world? There are companies that made it, but are not on the market. Some of them. And sometimes it doesn't work well like ours. So we are happy that. It's very precise? Yes, it is. Very precise. Cool. So maybe the doctors and stuff. Yeah, it could be interesting. A lot of doctors are here. I think one of the other booths is the doctors. That's why we want to sustain part of your community and Horizon 2020. Nice. So. Where is sustained? Yeah, it's part of Horizon 2020. About sustainability. So our product is also sustainability. A sustainability approach. In fact the material if you touch is a natural fabric and we care about this methodology also about the algorithms. So it's Italian. It's made in Italy. It's made in Italy. It's totally made in Italy. Totally made in Italy. Made in Italy. Yeah, made in Italy. 100%. Yeah, near Milan. Yeah, near Milan. Actually, yeah.