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Published on May 7, 2014
A Positive Social Business Culture engages the full potential of your global talent pool, both inside and outside your company, to collaborate, share and co-create new forms of business or enterprise value which are also good for society and therefore sustainable; what progressive business leaders call social good.
Social technologies provide an Enterprise with the means to collaborate - the technical how - but a Positive Social Business Culture provides the why, our purpose, mission and reason for working and collaborating -- our compelling future story of creating social good in our world; making a difference together; results and outcomes.
Social Business it is not only about having access to the best social technologies and tools, it is about putting in place a winning Positive Social Business Culture which engages your people and customers to feel ownership and commitment to your Brand because their personal brands and success are connected with yours in ways that lead to emotional engagement, happiness and a desire to engage with your future.