Nico Martini





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Published on Aug 1, 2013

Academic Advisor Tessa Thibodeau interviews Nico Martini, alumni from the Art & Performance undergraduate and Emerging Media and Communication graduate program at The University of Texas at Dallas. Please see our upload list for the extended version of this interview.

Tessa Thibodeau: Hi we're here with Nico Martini who is an alumnus of the EMAC (Emerging Media and Communications) masters program.

Nico Martini: I'm actually in alumni of the EMAC Masters program AND the Art and Performance undergrad.

Thibodeau :What class are you teaching right now?

Martini: The EMAC class that I teach is a topics course, and it's basically evolved into kind of half social media community management and half networking.

Thibodeau: So what made you choose UT Dallas?

Martini: EMAC does a lot with film, and so there was one of the...I think one of the big projects that I had to do for my Masters degree. I wound up shooting a documentary on musicians, and they're [the EMAC program] always very encouraging about the artistic side.

Thibodeau: So you have your company Hypeworthy, but you also have a lot of side projects.

Martini: I own a digital marketing company and it's called Hypeworthy.
With my master's degree, it basically opened my eyes to the different ways that you can approach the digital sphere in general. The importance of a liberal arts degree--the importance of a liberal arts school is all about theory [those] who are in it.

And you know, sometimes I feel like there's a little bit of a disconnect with students and knowing what to do with this set of skills. It's not just about...there's no one
set thing that you can do after it. It's actually this enormous toolbox, and if you're very good at it then you're immediately marketable.

Anybody can get really good at Photoshop if you sit down in front of the right YouTube videos. The biggest thing that you are going to get out of this is pay attention to the theory because if you can understand why this is happening you are automatically much, much, much more ahead of those who just know how to do it.

Thibodeau: That's good advice.

The [thing about the] EMAC program is that there are very few programs in academia right now that if you nailed the skill set, and you come out it, you are instantly marketable.

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