One notes that it's a nonsense for Amy to say that there was no public policy other than what was hidden on JREF's public website in their FAQ. Putting information on the website under the FAQ is, on her estimation, an attempt to hide the information. She never saw the information not because it wasn't publicly disseminated; rather, she saw it because she elected not to look for it.
It's hard to imagine people wouldn't go to her table to buy her merchandise given she (and others) have spent better than a year encouraging men to think of themselves as rapists, and labeling women who fail to agree with the skepchicks as rape enablers, gender traitors, and sister punishers. I'm no marketing guru, but I can kind of see how this might not be the best advertising strategy.