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The Value of Keeping Your Customers

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Published on Sep 14, 2017

High performing companies have long realized that behind a customer acquisition strategy must be a customer retention strategy. Given that, it takes far more time, costs far more money, and requires far more effort to get a new customer than to keep one, having a customer retention strategy makes good business sense. Yet many companies focus only on having a rigorous sales process for new business and then expect the renewals to take care of themselves.

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