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Bicycle Culture by Design: Mikael Colville-Andersen at TEDxZurich

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Published on Nov 28, 2012

The focus on re-establishing more liveable cities continues unabated. The primary problem however is that 85 years of traffic engineering revolving around the car has failed miserably. It's time for modern thinking. Design can help. Historically, streets were human spaces. Let's design our cities like we design toasters or smartphones, following the desire lines of our citizens. Using basic design principles instead of engineering is the surest route to developing thriving, human cities.

Mikael Colville-Andersen is an urban mobility expert and CEO for Copenhagenize Consulting. He is often called Denmark's Bicycle Ambassador but he has learned the hard way that this title is a dismal pick-up line in bars. Colville-Andersen and his team advise cities and towns around the world regarding bicycle planning, infrastructure and communication strategies. He applies his marketing expertise to campaigns that focus on selling bicycle culture and bicycle transport to a mainstream audience as opposed to the existing cycling sub-cultures in particular with his famous Cycle Chic brand. Colville-Andersen gives talks around the world about bicycle culture, design and social media.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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