Yelp for Multifamily Property Management - Social Media Tips





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Published on Apr 13, 2012


Hey there, I'm Joshua Swanson and welcome back to another blog where I give you tips on how your multifamily apartment community should deal with social networks. Today I'm excited to chat with you about Yelp. Your interaction with residents on this growing social network can make or break your occupancy rates! Bold statement you say, well let's look at the numbers first and then we'll come back for a recent Yelp GoToMyApartment story.

http://youtu.be/pbqhdShZu9A, http://www.gotomyapartment.com

The number of monthly visits has actually doubled now to 60 million and in Los Angeles alone we saw over 9,000 apartment searches in one month.

Here's another Yelp story that will hopefully convince you just how important it is that you spend time monitoring Yelp. We recently received a scathing one-star review on a property we work for. Bad reviews are one thing, but this review was posted on a property with only three reviews, that was new to Yelp, and already, after only being on Yelp for two months thanks to us, was getting more visits on a monthly basis to their Yelp profile than they had units in the building. So, this public Yelp lashing was bad news for the property.

As you can see Scott D. was not happy. Basically what happened is that Scott called the property to ask for a tour and the temp that answered gave awful customer service. Scott vented on Yelp and the property suffered.

We stepped in and immediately responded to Scotts review by apologizing and asking for more details so we could rectify the situation. Long story short, Scott updated his review and publicly stated that he doesn't even live at the property; he changed his rating from 1 to 4 stars, and he thanked us for taking the time to engage him on Yelp. All it took was an apology and showing Scott that we DID care about our reputation and what people were saying out there and now he's a fan of the building.

Big win for a property with 100's of Yelpers checking them out monthly. Big win for a property whose Yelp profile shows up 5th in their top 10 search results on Google. Big win for a property whose Yelp profile rents them apartments.

Is your community on Yelp already? Are you engaging that massive social network? Don't worry, we can help.

So that wraps up this posting on how to best manage the social media presence of your residential community on Yelp. (Add graphic with our contact info here) In previous postings we covered why your community should engage social networks and how to engage with YouTube and Wikipedia. Click these links if you want to check those out. For future tips please subscribe to our blog, join our Facebook Group, or follow us on Twitter @GoToMyApartment.

If you have questions about anything I've covered please tweet us, Facebook message us, or email us and you can always leave a comment below. Thanks so much for watching and see you online.

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