 Two great companies coming together, Truex and Gimbal. Two different areas of the business, one focused on opt-in television, the other on commerce. The rebrand has been a fantastic opportunity to tell our story and connect to TV. And because we have an all opt-in business, it's been amazing to be so pro-customer, which is what we're all about. AdTech is a very interesting space. I think it gets pigeonholed sometimes. But advanced media is really a very special place to be right now. If you're consumer-focused, you get an opportunity to really advance toward what the consumer is looking for. And I think we bring that to the table in spades rather than just taking a technology-focused approach. We've taken on a very ambitious agenda. We have been focused, certainly, from the Truex side on attention for a long time. But our agenda is really about optimizing time, attention, and privacy. And we very recently just finished a big consumer study where we talked a lot about the fact that consumers are actually willing to give you more or not last, add format-wise, information, et cetera, if we can be more relevant and obviously give them more value. So that's what we've been focused on in our composition and value exchange. The IRL opportunities have been fantastic with clients and colleagues. And I will say last night I had an opportunity to do a party in the metaverse for a nonprofit called Creative Spirit at the same time. So I've had an opportunity to be in Cannes in multiple universes.