 Mr. Mayor of CTO of SHI, Henry Fester, welcome. Well, pleasure to be here. So, let's talk about cloud. So, are you using cloud, and tell us about the cloud stuff that you have? Okay, so, SHI is actually a cloud provider. I think she talked about this one. SHI is actually a cloud provider. So, most people know SHI as a large-scale var. We sell technology. Why don't we just walk straight ahead? Okay. So, I think most people know SHI as a large-scale reseller and a var. We sell all of the technology products as well as professional services in that space. About 18 months ago, we started thinking about what we were going to do to be a cloud provider, a cloud service provider. And so, offering infrastructure as a service is a logical extension of what we already do. So, we sell a full range of technology products as well as professional services. Offering customers infrastructure as a service is just a natural evolution of what we do and who we are. So, you guys went out and built your own infrastructure as a service offering. Yeah, exactly. So, can you walk us through that? What does that look like? Where is it hosted, et cetera? So, our infrastructure as a service offering is targeted at a very specific section of that marketplace. One of the things that we did 18 months ago was talk to people about what was it that they wanted to be in the cloud? What were their concerns? What were the issues around that? And you heard the obvious things, you heard security, people were concerned about security. But one of the things that came across was usefulness. How useful were virtual machines that I was going to get from the cloud be for me? And so, our approach to this was to provide what we refer to as industrial grade virtual machines. So, we provide virtual machines that are of the same quality as a customer would provide from their own infrastructure. The virtual machines are projected onto the customer's network. So, rather than accessing our network, we project the virtual machines via VLAN extensions onto the customer network. Now, that does a couple things. By placing them on the customer's network, you have a layer of structural security. Because now, once we deploy the virtual machine, we have no access to that virtual machine. But also by placing it on a customer networking segment, it becomes indistinguishable from the customer's own infrastructure. So, they can take our virtual machines and mix and match them with virtual machines from their own infrastructure, even physical machines. They become indistinguishable from one another. The second thing that we did in this space is to provide a mission critical quality infrastructure around it. So, many people, many cloud providers in this space are sort of reticent to talk to you about what their infrastructure is. We're exactly the opposite. We are completely transparent about what our infrastructure is because we've built it in a mission critical way. So, there are no single points of failure in any of our architecture. Our data centers are tier three plus data centers. We even provide redundant network carriers with redundant entrances into our facilities. So, we've provided a completely redundant facility. So, does mission critical to you? Talk us through that. Because there's IT best practices, which you can't ignore, right? And mission critical to a lot of guys is just some, is a brand. But the reality is to kind of, to participate in the cloud economics, mission critical can't necessarily be achieved by acquiring brand X, Y, or Z. So, how do you guys get to mission critical, get to cloud best practices without paying through the nose for expensive enterprise stuff? First and foremost, we actually did use enterprise class. We felt that if you're going to offer a mission critical quality, we don't use any white boxes, we don't use any shareware, no freeware. We use all first tier products across our facility. Secondly, the facility is designed in a completely redundant and resilient fashion. So, there is no single point of failure anywhere in our architecture. So, the two keys to doing this are using name brand products as well as deploying it in a completely resilient format. And multi-tenant. So, I guess, how do you get to the economics of cloud? Because there's very published public benchmarks that if I said came to you and said, well, Google's doing this for server admin, Amazon's doing this for storage, and how do you match up against that? At a high level, it seems to be hard. The difference is our target marketplace. And so, we're not targeting the casual virtual machine user. We're not targeting the small company that needs a few virtual machines to do development. We're creating virtual machines that a customer can use to deploy applications, deploy their business critical applications. And so, the cost model is different for that. And so, the cost model that we're compared against is the cost model for a customer to create mission critical infrastructure to deploy their business layer, their line of business applications. So, it's not that we're going to compare our cost model with the lower cost providers in the space, but compare it to the cost of mounting mission critical virtual machines for a customer internally. Now, having said that, when you look at our overall cloud pricing, our cloud pricing is very competitive with the people who don't provide the same quality of infrastructure that we do. Interesting. Application-wise, what are you seeing as the early profile for what these guys are putting on your cloud? All over the lot. I wouldn't even say there is a profile. We see all types of applications being deployed to the cloud. We also have software customers who would like to deploy, essentially deploy software as a service, but deploy it for individual customers. So, for example, one of our early customers is a company called LabVantage. They're a provider of laboratory information management software. And so, when they sell a limb system to a customer, normally the customer is going to have to provide a hardware platform for that to be landed on. And that would always lengthen their sales cycles and make their sales cycles more complex. They now offer a complete package. They offer their software loaded on our virtual machines. And then we simply deploy those virtual machines. And so, in a way, it's SaaS, but it's custom SaaS. It's software deployed for each individual customer. And so, we see that as a very common trend. Software providers who want to get away from having to deal with infrastructure, but don't have a product that's particularly amenable to general purpose SaaS. Henry, can I just jump in for a second? I know you had a good conversation there, but we talked to a lot of cloud providers and multi-tenancy, all that stuff has to talk about. It's kind of shaking itself out. It's good, it's okay, but security is always the hot topic. So, obviously, you guys get the mission critical. Talk about your approach to security. Sure. And because obviously that's hot and our RSA tokens have been hacked and PlayStation's obviously impact there has been well documented. So, it's always a concern. Of course, not stopping people. They're still going to the clouds. So, tell us about security in particular. So, we've taken two approaches to it. One that's structural. So, the fact that we deploy our virtual machines on the customer's network, means that no one other than the customer has access to those virtual machines, including us. So, one, that provides a great degree of structural security from a penetration point of view because those machines are protected by the same security that the customer has put up for all of their machines that exist on their network. Which might not be secure. And I have a professional services organization that can help them with that, so that's okay. We can work on that problem, too. Secondly, each portal is customized and exposed only to each individual customer. So, there is no general portal that's exposed to the internet. Each customer who signs up with us has their own portal that is exposed only to them. And so, again, we provide structural capabilities. Again, on the structural side, we provide for complete encryption of all data at rest. So, no customer has to be concerned that a service tech comes in and swaps out a disk drive and their information goes with the disk drive. So, along with the structural security elements that we've provided, we do the normal layered security you would expect around intrusion protection and so on and so forth. We use a variety of products from McAfee. You mentioned RSA, but we use RSA keys for our encryption of data at rest. But we also do something that's a little different. We use a company called by name of Solutionary to monitor our cloud centers. And so, they monitor the same security log files, all the same things that we monitor. But they monitor them and notify us in the event of any kind of intrusion. But also notify our customers of the exact same instance that they notify us. So, their customers can feel very good. I can talk about this for hours. I've got three more hours. This is such a great topic. I mean, security and cloud, it's fantastic. Tell the folks out there, because we only have a couple more minutes. So, I want to just get the last final question in about your business and what's happening around the business of your company and how HP fits in there. Because obviously, you're here at HP Discover. And we've been here for two and a half days trying to get to the root of extracting all the knowledge out of the show and where HP fits into the main trend. So, I'd like you to tell me about your business quickly. And then, how does HP plug in that? What do they do to help you get there? So, much of our cloud is based on HP hardware and software. So, we use Hewlett Packard servers. They're blade capabilities. We use their networking capabilities. We use their storage capabilities. One of the interesting things, a lot of people have asked me why we chose HP networking in all of this. And because of the very nature of the way we deploy virtual machines, since we're projecting them via VLAN extensions, I need full support for MPLS. I need large-scale VLAN support. And I need Q and Q support, which is part of large-scale VLAN support. And so, HP networking absolutely provided the best combination of those things. Also, cloud is much more about software than anything else. And so, HP has a lot of the building blocks, particularly around the automation components. And so, if you think of the products that HP got from the Opsware acquisition. So, OO, NA, SA, all of those products are part of the automation layers in our cloud. So, the network provisioning, storage provisioning, server provisioning are all fully automated using those products. And so, HP had a very nice collection of products. And then as part of their converged infrastructure program, they had done some of the integration associated with those things. Now, I'll be the first to tell you, we had to do a lot of integration to make this all work. But the fact that HP had provided a fair amount of integration to start, at least reduced the tasks that we had. So, the magic glue to keep it all together isn't yet a product, it's still your process? It is our integration capabilities as well as IP that we've created. There's a variety of things that we've done that we've actually applied for patents on, in terms of standing up our particular brand of cloud. So then, do you bring that on site to customers and help them build clouds too on the VAR side of the business? We do, and as a matter of fact, we do that in two ways. We have a capability that's called Managed Private Cloud. And so, our internal infrastructure is arranged in something that we call V-Cores, but the generic name for that is a service core. And so, it's a finite collection of servers, storage and switching elements that we replicate over and over again to add capacity. The, those V-Cores obviously can exist in my center, but they can also exist in the customer's center still managed by my cloud centers. So, that's what we call it Managed Private Cloud. The customer has some of the advantages of private cloud without having to buy all the software to manage all that. But on top of that, we also provide a private cloud. So, we'll transfer our technology to a customer and install true private cloud based on our technology. The customer at that point can manage that private cloud themselves, or we will manage their private cloud for them from our cloud centers. All right, good stuff. Okay, well, Henry, thanks so much for coming on theCUBE. We really appreciate it. Oh, my pleasure. And if there's a service or great success story for HP, obviously it's a hot area cloud. You've been there, you built it up. And best of luck with your business. Thanks for coming on theCUBE. Pleasure. My pleasure.