Commonwealth Bank - Vision for 2013, we're improving customer service





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Published on Jan 21, 2010

Delivering customer satisfaction beyond 2010 requires us to drive change and continually innovate beyond what the market dictates or our customers expect. Innovating through the digital platform is one way we can make this happen.

Looking to the next 3 years, the key trends we see shaping banking digital innovation are;

Customisation: Enabling our customers to have a personalised experience with the bank

Continuously connected: Providing immediacy and allowing our customers to access the bank and their financial information in real time

Cross platform functionality: Allowing our customers to access & move information across any digital device

Centralised financial management: Giving our customers to access all their financial information in one place

Community: Connecting our customers and facilitating the exchange of experience and advice

This video piece showcases a series of scenarios that showcases how we, as one of Australias leading banks, can bring these to life and give our customers an experience and level of service that exceeds all expectations.

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