 Okay, I'm going to address iOS 14 for you how this affects Facebook ads How this affects you as an advertiser you as a business owner you as entrepreneur Okay, if you are very reliant on paid advertising for example, I think you should watch this video Okay, I run a lot of paid traffic. I basically get Yeah, basically I run paid traffic agency right and we help people run paid traffic and I will I'll be honest with you I'm very worried for small businesses purely because iOS 14 right that Apple has Basically taken all of the data away From a lot of people. Okay, if you have run ads before you also know that iOS people generally spend more than Android people like it's a fact It's a thousand dollar iPhone the fact that you can afford a thousand dollar iPhone means that you can spend money Generally, okay, so like Apple's influence over digital advertising is very very strong Okay, so people think as well that it's only a Facebook problem Let me go to Pinterest. Let me go to TikTok. Whatever. Okay. Sorry to tell you as well, right? Like they did it for everybody. Okay, they pulled data from every app Okay, so they didn't care whether it's Facebook Pinterest TikTok Stuff like you know, I mean it's like every digital advertising platform that collects data based on Behaviors basically they remove that they completely remove that so we can't target this less Look like audiences custom audiences. They are less effective now. Okay Broad interest right their audience sizes are much smaller now purely because Facebook has less data on them And so like all of these things right are going to affect advertisers like hundred percent. Okay, and I I'm a Facebook marketing partner like our agency So they send us like announcements to sell us tell us things Internally basically and like they are very clear that hey, hey guys, this stuff is going to affect your performance This is gonna affect Roy's is one one thousand percent. Okay, so if if like the faster you just swallow that reality and Move on of life. Okay, the the faster that we can you can solve this problem for yourself Okay, so if you're selling anything online, right? What what should you do? Okay? Facebook ads is like your Roy's is gonna decrease one thousand percent. Okay, so should we diversify? Should we make better ads? Should we make better? Whatever? Whatever? Okay? What I recommend is that a few things, right? So I Feel sure have a stronger emphasis on email marketing So the the retention the back end the LTV stuff is gonna be more important than ever Okay, if you're not doing this then I don't know what you're doing. Okay. That's number one Okay, but the front end where are we gonna get the traffic from from for example? Okay? So nowadays probably your friend and front-end offers, right? They're not gonna be as strong Means that your your front-end offers are just not gonna be as profitable Okay, and so there's just an adaptation that you need to kind of swallow Purely because Apple, you know Tim Cook. Okay, so front-end offers not gonna be as profitable So how are we gonna make my more money? It's gonna be make more money in the back end, right? Okay, you might also say, okay, let's if Facebook is not working as well We should diversify the traffic sauce as well. Okay, but when I really really think about it, right? Like what traffic sauce are you gonna go after? Like there's no other advertising platform that is as mature as As advanced as Facebook. So where are you gonna go? Right? So I was thinking about You can do stuff like Cross pollinating with other people's email list. So go to an influencer go to a key opinion leader Right. Tell them. Hey, you want to do a collaboration with the email list? Okay content marketing super important Okay, content marketing organic stuff super important post on YouTube post on A link, you know, whatever it is. Okay, like content marketing stuff that is like when people see the content They want to buy from you immediately. That is the soft content. You should consistently being Consistently produce a stuff that feeds value to the audience such that over time They are more willing to buy your products basically, okay You want to build a relationship that like trust and respect with them so that over time they buy from you make sense Okay, and so once you Take that that piece of content that really really good a piece of content, right? Because you're forced to go into content marketing that content marketing Then you put it back into your paid advertising and into your Facebook ads, even though it's less effective Okay, so instead of 1000% just sell sell sell over the all the time, right? More value-based content is probably going to extend the LTV and build their relationship much faster at scale as well Okay, so if you thought ads were very competitive now It's gonna be even more competitive and let per se less money is available in the market sort of right then you just got to adapt Okay, so like I said before, let me just recap for you. Okay email this super important back end. Okay, then Alternative traffic source and value building content. Okay. That's that's the only way I see things and how people are gonna solve this Okay, in terms of tracking, right? I don't ever see a reality where Apple says, okay, you have the data You know, I mean like that we're not ever going back. We're not going back in reverse. Apple's all about privacy now So for you as the advertiser as the entrepreneur starting a company wanting to grow revenue, right? I'll just admit it like you should be scared that Facebook is Has less data now. You should be scared that there's less tracking on the apps Okay, but that also means that in order to stay in business You probably need to build up everything else that is essential, right? You are forced to basically do extremely good content marketing extremely good email marketing and Always from the standpoint of providing value to the marketplace. You can't really get away with just sell sell sell all the time now Okay, so loyalty Followings communities stuff like stuff that there's organic word of mouth, right? It's more important than ever and also ensuring that your product just flat out gets results If your product does not get results If it does not provide the transformation that the promise that you're giving to people, right? Then it's just not going to work. Okay. Yeah, it's really not not gonna work Okay, so a lot of the times as well. I know a lot of the stuff we do is online Okay, everybody's gonna be online. Everything is controlled online. People are gonna shop online now. Okay, so force to adapt and Just move on right just move on fix the problems Provide value to the customer and stuff like that. Okay. This is the reality I was 14 is really gonna affect people just tell you that because I see like numbers across the board, right? Over time like snap of the finger for example I do see revenue decrease conversions decrease and stuff like that. Okay, and so if you're coming to this space Like just be prepared man. Just be prepared. Okay. Like it's gonna be tough But what you're gonna do, right? So Adapt and yeah, okay Probably not the answer you're looking for but yeah, okay. I'll see you in the next video