 Organizations are a presence on social media, but social media is not about presence, it's about people. People follow people. So a strategy could look as simple as we're going to make sure that at every event, you know, we have a presence and we will tweet and Facebook pictures or Instagram pictures and when we do that we'll use a particular hashtag and we'll encourage people to use that hashtag and ask people to post their pictures and images and talk about their experience there and also use the hashtag and then to be able to play that back using the hashtag is being able to see the actual social component of it. So being able to see people's feedback and their impression from their vision, their viewpoint, using their technology, whether they like to use pictures and Instagram, whether they like to talk in long verbose, you know, and post it to Facebook or whether they're, you know, short and sweet and quippy on Twitter, you know, they're all different styles and the interesting thing is that people will gravitate to the one that feels right for them. People will follow a company simply to hear new product news or something but that's not what drives social media. It's people that consume it, it's the conversation and you have to do it at that level, you have to do it in that speed. So it's interesting the growth of Facebook right now is mostly age, you know, 15 above and most of the younger generation is opting out and going for shorter, sweeter things. I mean things that are like Snapchat, things that appear and disappear that quickly are really popular right now. People still use Twitter. Twitter does continue to grow but people are loving things like Instagram, Vine, short snippets where you can, you know, replay small videos and video chunks. Hugely popular right now because it's social. It has a certain amount of entertainment value. That's another piece of social media that people sort of forget about is social media is also intended to be entertaining, even funny at times and so that's how you get engaged. That's where most of the engagement comes from. People wanting to enjoy their experience and share that. Being able to use social media not just as an extension of your communication but also to make sure that you build it as part of any communication plans you have. If you have communications for rolling out new services, it should include components of social media. Even at the point where you talk about your organization's mission, vision, goals, objectives, you should also include those in social media plans because you don't know which channel people are listening to. Your information that's gold-plated will always be in places like your website and that's in your company speak and it's in the tone of business. Social media is exactly that. It's social and it's the place where your constituents are communicating with each other and so what you need to do in terms of your strategy is make sure that you meet them at that place.