 So you started what what is known to be the the museum of failures? Yeah Seriously, I mean, what were you thinking when you started this? Yeah, good question I mean my my whole idea behind starting Museum of Failure was to find a new format to communicate research findings and to stimulate interest in in the organizational research About accepting failure I was looking I do talk. Should I write a book? Should I do a seminar? I was like It's all been done before Now it's like maybe, you know a physical real physical exhibit Would be an interesting way to go. So started Museum of Failure Specifically to stimulate discussion about failure in organizations I'm just curious Dr. West. Is there anything that happened to you in your personal life? Moved you to start collecting a bunch of failures and put them in the museum for public consumption Are you fishing for like my personal failures here? Is that what you're doing? But anything that moves you to think along those lines because you gotta admit This is not something that a normal man would think of, you know to start a collection of failures Usually we start a collection of successes Innovation and things like that for the for the world to see but you on the other hand when the opposite direction Yeah, what was the thing that moved you to move in that direction? incriminating question, but I Mean I Do like to do things a little bit differently You know I played by the rules, but then just sort of approach things just with a little bit of a different twist or perspective And I I was seriously bored with the traditional means of communication. So I thought it was exciting And it was kind of fun starting Museum of Failure because I was like am I afraid of failure? No, because no one has done it before I've never opened a museum before and it was just so stimulating to be to Work with that, but I mean what happened. I mean if there's anything I can blame it on my parents It's their fault. They screwed me up Tell me did you get any kind of a strange or typical? Responses from your friends it closes the buddies and says Samuel. What are you thinking really? Yeah, did you get any kind of anything like that? I remember I Remember when I first got the idea My wife I told my wife was the first one I told and she's so used to all of my stupid ideas stupid ideas Your 99% are just absolutely ridiculous So she I remember her that's a good idea. Yeah. Yeah, whatever like she just sort of one of those things Yeah, it is one of those and then when I didn't give up and I started telling my friends and people I did business with Their initial reaction was Yeah, that's cute. Okay, like there was they didn't quite understand what it was and it wasn't until I actually started Buying physical objects and saying I'm doing this That people started realizing. Okay, he's serious So it was difficult in the beginning That people didn't grasp the concept I bet it was a lonely period of your journey as well when you felt like nobody's nobody quite getting Yeah, it's You're actually one of the this is the first time I've gotten to reflect on these questions Because it was difficult to have this great idea and then try to tell people about it And get sort of a lukewarm reaction to the concept and I think what got me through that was that I just knew I had to get it done So I knew that if if people around me didn't understand what the concept of museum of failure was That I had to just do it and then they will understand And it turned out that once it was there everything I mean people got it Yeah, it's it's difficult I mean This is something that anybody who has a vision Has to struggle with right if you have a vision It doesn't matter if you're if you're if you're leader in an organization or in any aspect of life where you have a vision and you want to sort of encourage and Make people enthusiastic about your vision you have to sell your idea And get people enthusiastic about it