Chevrolet is taking over Hollywood Boulevard in support of Chevy's "Let's Do This" campaign for the all-new 2012 Chevy Sonic. Chevy has teamed up with Pearl Media, a non-traditional, out-of-home media company, to create the World's Largest Claw Game--remember the arcade staple you loved as a kid--and attempt to set a Guinness World Record, as part of a live commercial shoot.
Re-creating the old school, prize-grabbing claw game, an interactive, human-sized joystick will be set up in front of Hollywood Boulevard's famous Roosevelt Hotel, allowing passers-by to take control of the joystick and direct the giant claw towards one of many prizes designed for adventurous, thrill-seeking consumers, from an amazing vacation for two valued at $4,000 to Burton Snowboards. One lucky winner will walk away with the grand prize 2012 Chevy Sonic.
WHAT: As part of a live commercial shoot, Chevy and Pearl Media will deploy an interactive claw game the size of the Roosevelt Hotel, attempting to set the Guinness World Record for the World's Largest Claw Game and offering consumers the chance to grab for their favorite prizes, including a brand new car!
WHO: Chevy Sonic, the most fun-to-drive small car starting under $15,000, and Pearl Media, a non-traditional media and production company specialized in creating unique, targeted, groundbreaking out-of-home experiences for leading brands.
WHEN: Friday, December 16, from 8:00 pm PST to 11:00 pm PST and Saturday, December 17 from 8:00 pm PST to 11:00 pm PST.
WHERE: On Hollywood Boulevard, in front of the Roosevelt Hotel, 7000 Hollywood Blvd. There will be a partial street closure where the giant claw game is taking place at Orange Drive.
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