 way to create wealth. I just wrote a long article and I wanted to explain it because it took me about eight hours to write it. And I was like, I gotta do a live webinar to share this with everybody. This is important. Okay. So I'm streaming on Twitter, Facebook, YouTube, my own camera, TikTok, and Instagram. So I've got a board and I'm going to go through some of this. Hopefully you can see this. So here's what I wrote. I wrote an essay because this is the number one question that I get. So I wrote this essay and I'll basically review this. This is pretty in-depth. So please pay close attention. So there's really only one thing that makes money in this world. Okay. Everything else is a subset of this one thing. Okay. And the one thing is persuasion. I think Steve Jobs and Elon Musk, they persuaded billions of people to buy from them and not their competitors. I think over a billion, more than a billion iPhones have been sold, just the Apple alone, Steve Jobs, right? So they didn't just create an amazing product and have a, be an entrepreneur. They were highly persuasive people. Elon Musk still is a highly persuasive person. Okay. So there's a lot of amazing entrepreneurs that you've never heard of, never made any money. Their ideas never saw the light of day. You know why? Simple. They couldn't get the message out. They couldn't persuade people. Think of Nikola Tesla, a famous inventor. You know, everybody's always mad because everybody kind of stole his ideas. That's what people say. Well, you know, I bet you if Tesla was alive now, he would go, I wish I knew more about persuasion because it sucks to have other people take your ideas and make all the money. So the problem is most people watching, you watching, you think of persuasion as like marketing. Notice I did not say that Elon Musk is the best marketer in the world. I didn't say that, you know, Steve Jobs was the best marketer. A lot of people say he was the best marketer, but they may make a mistake. He's the best at persuasion. So marketing, by the way, is a subset of persuasion. So you have persuasion here and you have nine things that branch out, okay? And marketing is just one of those. So that's a lot of people get this confused. And when you get confused, you don't make any money, okay? Now I've used this, what I'm about to share with you, I've used this, you know, in 2017, I think entrepreneur.com named me the number one marketer in the world and blah, blah, blah. I've done, you know, I've built companies that have done multiple times. These are companies have done more than $100 million in revenue more than that, even in just one year. So it's not like my lifetime. Sometimes people say, I've done $100 million and that's over 20 years. This is in more than one year. So I have an understanding of what I've seen that works. I've reached over 300 million, 400 million people with my videos, companies and all that. So let me explain what persuasion means for you because watch this because not only can this make you more money, but this might be the most important webinar, live podcast, whatever you want to call it, you've ever seen in your life because you can use this to change your love life, your social life, your fitness, your health, everything is a subset of persuasion. So you have to apply persuasion specifically to three areas. So let me, I'm going to break this down. So we have the P word persuasion up here, okay? Now it first branches into three things. I call this the PMO formula, okay? PMO. So you have the first P there. So that stands for product, that P. I don't know if you can see it, sorry to talk, it's a little bit cut off here. You got P and M stands for marketing, O stands for organization. I don't know if I'm going to get into every single thing about this because this gets so nuanced. I feel like people can get lost on what I'm trying to say, okay? So let me say, Ty, how many people have you helped go from zero to rich? Man, I have an insane testimonial list. In fact, most of the influencers that you watch right now every single day on social media, at least 50 to 80% of them were my students. I'm not, you think I'm joking? You don't know, you don't know much about me. Like the people you watch right now are like 50 to 80% are my students. So somebody asked, have I seen this get results? Yeah, I've seen insanity results here. Anyway, I don't want this to be so much talking about myself. I kind of want to get into this, but I am qualified to talk about this subject of persuasion and marketing. So you have subsets. You have to create a product. And I just want you to know this is the important part about a product. There's too much confusion now. People are like, should I do drop shipping, social media marketing, agency? Should I do e-com? Listen, this is what I wrote earlier today. The first thing you have to persuade, the first human on earth is yourself. Persuade yourself that you as a human are the most valuable product and persuading yourself to just stick to your strengths. The number one reason you're going to get off track and not make any money is you don't persuade yourself, persuade yourself that you only have a certain amount of strengths. I get entrepreneurs tell me, Ty, I can do everything. No, you can't. I can't, you can't. Nobody is omnipotent, omnipresent, and omniscient. Nobody has infinite powers. So you have to focus your brain and say, not use envy. People see other people make money. I'm going to go do what that guy does. That guy does realistic. That person does this. No, no, no, no, no, no. Persuade yourself that you have a finite set of skills. And if you just stick with those for a long time, maybe it won't even take a lifetime. You can create wealth. So number two, so that's the subset. You have the first product to persuade. Think of yourself as the product of you. Okay, that's you. The second one you have to persuade. You have to find something to sell that customers want. Steve Jobs talked about this. He said there's a lot of people that create a product because they think it's cool, but nobody wants it. He said there's tech geeks out there. This is Steve Jobs words, not mine. You know, they want, they just find a cool AI gadget and they're like, oh, an AI pen opener. But you have to be sure there's a customer that matches what you're fascinated by. And so sometimes you can't do certain things because there's no market for it. All right, the third one, you have to be good at then combining what your strength is and what a customer wants. And that's called productizing. You can productize almost anything. You can productize. I started doing online education. I was the first person to do online business education really at scale. There were some people before me, but nobody was reaching 100 million people like I was. Okay, so I saw that you could productize. People think of cars and tech and a phone, but you can productize almost anything. You can productize your cooking skills, your basketball skills, the fact that you speak a foreign language. You can productize almost anything you think of. Case cover, Mophie, this company that built these does billions in sales, has done billions in sales from a phone cover because they knew probably that they had a good, let's say, ability to manufacture a product. There was a strength of theirs. Maybe they had connections in China. I don't know the story of Mophie. They knew there was a customer. There's a billion phones and they productized the match between themselves. That's, by the way, I could just stop here. Someone said, can medicine be productized? Yeah, everybody's talking about all those. People talk about medicine all day. Food is productized. There's almost no love is productized. Valentine's Day, that's a bullshit made up thing. Somebody goes, oh, I like love, and I know customers care about love. I'll create a product around it. Let me, let me keep moving here. There's a lot to talk about and I don't want to get. Now, marketing, PMO formula under, you have persuasion at the top. For those of you coming late, you got the PMO formula, product, marketing, or this is how all wealth, all money come from, and then organization. I don't know if I'll have time. This is for more advanced entrepreneurs. Okay. So the M, marketing, push marketing, pull marketing, and then outbound sales. I kind of developed these terms. Push marketing is where you do. You buy ads, you push it on people. TikTok to grow, do you realize they spent $18 billion to buy, to pass Instagram? People think, oh, TikTok was just, the Chinese were smart at going viral. They spent $18 billion in one year on push marketing. Google it, you know, and probably the Chinese don't even admit everything they spent, that's probably more than $18 billion. Okay. So you need to know how to do push marketing, then pull marketing is viral marketing. You know, politicians are good at doing that. All right. And then you have phone sales. That's where you use phone closers or in-person meetings to persuasively sell an upgrade of your product. You can see that when you go to McDonald's, they're like, would you like fries with that? That's an upgrade one to one. They talk to you and you want fries with that? Try to get you that. By the way, do you want fries with that? Is an in-person sales closing that's generated probably 1 to 100 billion for McDonald's over the years. I'm not even sure. Okay. So I'm going to say, Todd, this is better than university. All right. Well, we're just getting started, but I'm going to do this short. I want to do this in around 30 minutes. So I'm already 11 minutes in. So I want to get to the point. I got stuff to do. I just wanted to, it was fresh on my mind because I wrote this essay for my blog. Okay. Then you have operations, which breaks. So marketing breaks into push marketing, pull marketing, and one-to-one sales. Then you have here, organization. That's your org chart. I mean, sorry, operations. You need a org chart. Build like the military. Build like the military. So I divide my companies into 14 divisions. I don't have time to explain that now, but then you have and then you have managers. You want to have about one manager for every seven to 14 people in your company. That's like a military squad. That's how the military does it. And then you have your execs team. You want about one executive per three or four managers. So that's per about 40 people. That's like the military platoon. They divide into platoons. And I know this seems like a lot, and you know, maybe this doesn't persuade you that persuasion is king. But remember, right now you're watching this live stream on a product, your phone or laptop, that someone persuaded you was better than all the other choices that you have. Okay. You're on some social media network or you're on iPhone or Android. Somebody convinced you. Maybe you just drove to where you are in a car, a Ford or a Chevy, that someone persuaded you was better than Toyota or Mercedes. For no good reason. I mean, they're all four wheeled cars. They're trying to get you where you're going. I have a Lambo. I couldn't get anywhere faster in LA than somebody in a moped, but I was persuaded. So you're still here listening to this because maybe my words are persuasive and you're going, wow. Okay. Persuasion might be the key. I mean, nobody taught you this in school. It's the greatest people go ties. There's stuff a scam. I'm like, bro, you don't even know what a scam is. You spent 12 to 16 years in school. Most people tax funded. You didn't have one class on persuasion. You may have had a cast on Freud and psychology, some historical that did nothing for you. You didn't have one class on persuasion. What's up, Grant Cardone? What's up? I'm in Europe right now. How are you, Grant? Grant's a great persuasive leader in this world. Donald Trump persuaded people. Joe Biden persuaded, although some people say we won't get into those theories right now. We'll talk about that another time. But here's what I want to say. You need a practical way. Okay. Somebody said, Ty, nobody persuades me. I look at reviews. You really think Amazon reviews and Google reviews aren't biased? You don't think there's affiliate marketers that hack those? Are you insane? One of my brothers, I have six brothers. One of them does huge amount of Amazon reviews. I don't even want to don't ever think you're getting unbiased reviews. You know? Yeah, like Grant says, there's nothing. I'll bring Grant Cardone on here. Grant, you want to come on live? Go live if he wants to go live. I'll talk with him. Let's see. Unplanned guest if he comes live here. What's up? I am in Denmark right now. How about yourself? So, Grant, tell them. What kind of scam is it that there's not one class on persuasion, which sales and marketing is a subset of the psychology of persuasion? What's the great things you've learned in your life about persuasion? Are you in there in the gym right there? I saw you launch your 10x health. That's awesome, man. Grant went on his health journey and got all ripped. You're one of the better. What happened? Yeah, and with inflation, whatever you made in the stock market, it's basically been erased. By the way, Grant, I put this little chart here. I don't know if you can see it, but I put at the top of wealth creation in the world is persuasion. And then underneath that, you have to have a persuasive product, a PMO formula. You've got to know marketing. The three main types of marketing, which are paid ads, viral ads, and sales. And then you got to know how to organize your company. So this PMO thing, there's not one class. I've taught at Harvard. I'm sure you've taught at these top schools. I've done guest speaking. These kids, people don't spend in, I saw Duke University's $83,000 a year right now. Four years. You walk out with $250,000. You don't know any of this. I saw when I got off, well, I'll let you go. It looks like you're doing hack squats or something. It looks like you're doing hack squats. I worked out with Tom Plats. I did a mentorship with Tom Plats, who's considered the best leg guy. He said on that machine, stick your heels together and go a little bit like this. And it'll get your quads. He had the biggest quads ever. Thanks for popping in, man. Yeah, but touch your heels together. Yeah. There you go. That's right. And then don't go... No, I'm not your... That's Tom Plats. He's much more famous and qualified. Don't go too deep though. All right, man. I'll let you go. We'll catch up soon. So PMO formula. Persuasion creates all wealth. Ask yourself. So let me ask yourself, how good are you at persuading yourself to stick to your diet? Question for you. How good are you at persuading yourself to stick with a good daily routine? How persuasive are you on setting up an actual structure to create wealth? How many of you, you know that about 70% of people join the gym and by the end of the month, the first month of January, they're gone. So wealth comes from persuasion, finding a persuasive product. Let me give you a couple of persuasive products. Take anything you have more experience than the average person. A language is a great one. Start doing language classes live online like this. Get one person. There's a student of mine. Get one person paying you every month. I have a student of mine. He's making $20,000 a month teaching language. He teaches a Korean. He's got like an accelerated program. He has six clients. I think they pay him $2,000 or $3,000 a month. And he promises them they go through like an academy. It's pretty insane how you can create a product. Create a product on how to go live. Create a product. I don't know if you guys can't see this, but I created a tripod where I can hold all three cameras to be going live. My video guy did. I told him, that's a persuasive product. Let's sell it. You know treadmill desks? You ever heard of treadmill desks? People walk on them. Most of them suck because you can't go on an incline with the desk. Invent that. That's persuasive. I'll be your first customer. I got a private client program in my private mentoring. He's made up. I won't say exactly what he's doing, but he's doing supplements over 100 million bucks a year out of nowhere in the last couple of years. But it all starts with knowing your strengths. Now, I'm going to give you something a little more practical here. Could be an insane marketer, closer or to be like Steve Jobs or Elon Musk. Did you know that they probably use about 39 triggers on you? I've identified 39 psychological triggers that they use. Let me give you an example. You go to buy a car and they tell you, hey, it's the end of the month. If I hit my, if you buy a car by this August 31st, I get a bonus. Would you mind? I had a literal, I'm working on buying a new car. Somebody told me that. I was thinking, this guy doesn't know that I know the triggers. You know, he was using two triggers at once. One trigger is likability. He was making me like him, feeling bad for him. Sympathy. Sympathy. You know that sympathy is a cognitive trigger to make you more persuasive. Did you know social proof is one? Authority is one? Does anyone know more of the 39 triggers? I've been teaching these for over 10 years. I'd like to take some of you. I've got two ways that I help people become more persuasive. One, I do live calls and I'm going to take questions here in a second. One, I've got a five day challenge. I would like some of you to try this five day challenge. It's a $1 to sign up. You get three days of it free. After that, it's super cheap. It's like 10 bucks or something. Okay. So I'm going to put a little link up. If you want to learn, I don't want to explain it more, but I'm just going to put it here because I know some of you come and go. Now, after you go through the five day challenge, I started this in 2017. Some of the top, my top sales guy is making that he came into, I've created a black belt persuasion program in 2017. Some of you probably got into it and you have to apply for this. You can't just buy it online. He made, I think $700,000 last year, just as a sales closer. My top students right now, I have a student that's making, he's almost made 20 million net this year in Ecom. That's just one student. That's in, I have lots of students. I mean, I've had over 100 million people go through my free stuff and 550,000 paid people. So I'm going to put this, if you want to just go to tylofinn.com slash live 39, since this is a live call, live 39. I want to challenge some of you to go through the five day challenge to become persuasive. You know how you can actually use this? You know, that's how lonely people are in the modern world. If you're lonely, nobody ever taught you to be persuasive, man. Really, men don't know how to talk to women and women don't know how to talk to men. Men don't know how to network in business and women don't know how to network. How are you going to make any money if you don't know how to network and meet the right people? How to win friends and influence people? One level of persuasion. How are you going to be successful in life if you can't persuade yourself to get out of bed, if you can't overcome your own anxiety, if you can't stick with the daily routine? How? Nothing. You can do all the classes and all the books you want. I got my bookshelf behind me. This place is full of my books. They don't work if you can't persuade yourself that you're worth betting on. You know, and a lot of people have imposter syndrome. That means you feel, who here feels like one part of you says you should have more money in your life. Another part of you says I'm not worthy of it. I'm not good enough yet. That's an actual logical feeling because you didn't actually learn. Nobody taught you. I'm going to put a little, I'll put this link. Let me type it in on all the platforms. I'm live in five platforms. It's just tylopez.com slash live 39. It's a $1 free trial, five day challenge. Let me take some questions while I do. What do you think? Who has a counterargument and says, no, there's something more important than being persuasive if you want to make money? Name something. I'll give you a challenge. Let me do a little friendly debate. Damn it. I spelled my name wrong. I put tylo red. Isn't that fun? Ignore that. What's a counterargument? Who has something that's actually, because there's real science to what I've been teaching, by the way. It's not just my Brando opinion. Okay. What's more important? Ty, can you draw the diagram again? I will in a second. I know it's mirrored, so I wanted to, I have to turn my damn camera around. Tylopez.com slash live 39. Okay. What's more important? Someone said, Ty, isn't persuasion the folly of fools? Aviv as visrore. No, just don't use persuasion for evil. Hitler was persuasive. A lot of, you know, Kim Jong-un has been persuasive. He used power as persuasion. Some women use sex as persuasion. So do men, you know? People use all kinds of devious. I'm talking about using what? Using this for good. Make a product the world needs. Someone says, is dropship being actually lucrative? Not if you're not persuasive. You could build a dropship site and never make a penny. You know how many people? First off, I think I had the first online e-com program of anybody. I mean, I've had 100,000 people pay me to teach from e-com. What I've found is the, some people make money, some people don't. The people who make money are the ones that learned how to be persuasive. I saw an ad the other day. There's an ad running on Twitter. It's called Muscle Something. I see it when I scroll through it. Now it's called X by Elon Musk. I was scrolling through. This ad comes up every 10 swipes on Twitter feed, but it's actually pretty good. It's like a diagram of like a dude who's all ripped. It's a cartoon and you click it and it takes you to some product. I clicked just to check. Guess what? It's a damn persuasive thing. If they're running that ad that much, I bet you they're making a million bucks a month. That's my guess. At the scale of the world and X right now, Twitter, they're probably making one at least a million. They might be doing five million a month. In supplements, you can be, I mean, I have students of mine making eight million a month in supplements. You can supplement a big ass market. So yeah, drop shipping can fail you, but if you're persuasive, it can work better than drop shipping is your own product. I'm surprised. There's only 700 people on Instagram left. Dude, I get shadow banned all the time. I get shadow banned on all the platforms. Sometimes I can see when the algorithm throttles me and doesn't like, lets me fully go. I've got like 2.3 million people on YouTube. All my, I talked to my followers and I'm like, do you see my video I just released? They're like, no, it doesn't show my feed. Big media is, that's why I like Twitter, like Elon Musk. Thank God he bought a platform. Okay. What else I've got? Let me see how many people are live total. Yeah, there's about 1500 people watching at any given. When I do this for like, I want to, by the way, Grant threw me off a little bit coming Grant Cardone, coming online. I'm glad he did, but I want to get back on it. So here's how this works. I have five videos that you're going to watch in five days. In those, each video we take about four, sorry, there's four videos, five videos. There's kind of a welcome one. And then there's, you go through this, like this, day one, day two, day three, day four, day five. At the end, you've learned all 39 triggers. These are the persuasive psychological triggers that Elon Musk uses, that Andrew Tate uses, that Donald Trump uses, that Kanye West use, that the Kardashians use, that every single person that you see making money, every single person you take money is actually a master of persuasion. We always think, oh, you see this person going viral. They're going viral because they master persuasion. And a lot of them just memorize these triggers. I started teaching, first, I only knew of 25. In 2014, I launched this 25 cognitive bias training, and it went super viral. And over the last almost 10 years, I've been tracking and I've found about 14 more. So give me five days, one, two, three, four, five, I'll teach you with five videos, all 39 triggers. At the end of that, you can decide if you actually want to go into my black belt persuasion program. You have to apply for that. So it's a five day program, but the first three days are just $1 trial and you can cancel. You can just cancel yourself if you don't want the last two days. And then if you stay in the whole five day challenge, I think it's $10 a month or $7 a month. Duke University is $240,000 for four years, and they don't learn this. Okay. Sometimes people are like, why don't you make all the videos free? I do the live training for free, but I found every program that I do for free, people never go through the full five days. So I'm like, I'm gonna charge people like $1 for the first three videos. And then after that, it's $7. If people are willing to invest that on itself, nobody can help you. You have to persuade yourself that you're okay with investing a little bit of money in yourself. People are like, Ty, why do you like books? It's not just that I like books. I like the thought that I'm okay with not just spending my money on sushi dates, clothing. I mean, have you ever thought, think about clothing for a second. Louis Vuitton handbag. Louis Vuitton, the second richest man in the world, is the founder of Louis Vuitton. He convinced women that if you have this purse, a Louis Vuitton purse, that now you're a higher status person, he charges about $3,000 for that purse. Now, I'm in manufacturing because I have Ecom. It costs him under $300 to manufacture that. I think it's like $280. So he has a purse cost him $280. He just puts calls at Louis Vuitton and he sells it for $3,000. That's persuasion, my friend. That's persuasion. Elon Musk bought X Twitter because it would make him more persuasive. You can use persuasion in every year. Who here has a bad marriage? You might need to persuade your wife or your head that is worth fighting for your marriage. Who here is lonely? You might need to be more persuasive when you go out. I watch a lot of guys. I'm a dude and men are not persuasive with women at all. I was walking by a guy in Sweden. He was on a date with a girl lecturing her about NFTs. He was like, I heard him. I was like, oh my God, she was bored out of her mind. This guy needs the 39 triggers. One of the triggers, you know what the first of the 39 triggers is? Reward dopamine bias. You have to elicit dopamine in somebody's brain. Dopamine is the explorer chemical. If you want people to buy a new product, Elon Musk had to convince people not to buy the German version of an electric car. There used to be this Mercedes. BMW had the i8. He had to persuade people, no, buy my new car called Tesla. By the way, he had to persuade the Tesla founders to sell him the company. He didn't start Tesla. He persuaded them to let him in. When you dot reverse engineer, every wealthy person on earth, it always comes back to persuasion. Did you know 70% of billionaires did one-on-one sales at the beginning of their career? I had Mark Cuban on my podcast. He's like, Ty, I sold trash bags door to door. Somebody said, best PMO in history, Muhammad Ali. For sure. How about Conor McGregor? How about the UFC? There's other fight. There was pride. Those of you who know UFC, mixed martial arts, there was pride, but the UFC was better marketers. Dana White was a better marketer. He was more persuasive to say, no, don't watch pride. Watch UFC. Apple's been more persuasive than Android. They sell this phone for, let's say, a thousand bucks. It cost them about a hundred. Now, maybe it's changed. So I guess I just wanted to come live because the most common question I've gotten for the last 10 years, I started teaching business a little bit before 2013, but it's easy to say 10 years. Everybody asked me this. I'm like, look in your bank account. Because think of it this way. No one person, even the wealthiest person in the world, let's say Putin is the wealthiest person in the world. He controls an army. He's probably a trillionaire. Or you could say whatever, Mark Zuckerberg from the wealthiest people, whoever you like. They don't have that much of the world's money. Did you know the world's net worth is estimated to be approximately $300 trillion? So even if Putin has one trillion or the Rockefellers or the Rothschild, whatever people think, there's still 300 trillion that they don't have or 299 trillion. So what that means is, wealth is the process of convincing other people who have money in their bank account to send it to you. Nobody wants money going out of their account. Nobody wants money going out of their account. So you have to be pretty damn persuasive. And maybe the world's becoming, you know, going into recession a little bit. How are you going to survive what's coming up in the next couple of years if you're not one of the most persuasive people on earth? Or if you haven't at least trained in it? People go to the gym, they train. That's amazing. That's great. It's a great trend in the world. My dad was a pro bodybuilder a long time ago. Nobody went to the gym. I'm glad that's a new trend in the world. But how come it's not a trend to train yourself in persuasion? Because then you can build a product. Somebody asked me to redo it. You can build a product. You can build a marketing funnel. I built a marketing funnel called here in my garage in 2015. In January 2015, it was so persuasive, I could make $100,000 net per day. On average, I was probably making $50,000 a day net after all expensive. It was persuasive. Some people didn't like it. Some people thought it was, you know, blah, blah, blah, and it was a fake Lamborghini and all these theories. But you know why I never cared? Because you can be persuasive when other people talk about you. Let people talk about you. A little gossip about you doesn't hurt you. Name one person who changed the world that didn't have hate. I just watched the Oppenheimer movie. He was hated. He was put into an inquiry by the United States government. Whether he was a Russian spy, it was insanity. So by the way, let me welcome some of you who got into the five-day challenge. You just go to tidelopers.com slash live39, I have an app to track every student who joins the program. So I'll welcome some of you. What can I answer? By the way, you don't have to take my course. There's some good books you can buy. There's one by CLDini. It's called Influence. I don't make any money if you buy it. You can buy it on Amazon. It's probably a $20 book. It's called CLDini. Mine's a video training. It's a little bit easier. You can listen to it on audio. But I've actually met him before. He's kind of one of the OGs of persuasion. It's called Influence by Robert CLDini. Some people call him Chal Dini, but that's not his name. So you don't have to buy my course. I want you to get good at this because I think it's a disaster that nobody taught us this in school. I went through the public school. I went a little bit of private school. So Andrew and Camarillo, welcome to the program. James Sparks in Randolph, New Jersey. Welcome to the training. Saul A., welcome to the training. You're in Baldwin, my old stomping grounds. Curtis Bernard Stockelin, San Francisco. Welcome to the program. Daryl Ivory, welcome to the program. Adele de Argenio in Dunalyn, Florida. Welcome. Rita Ganau, welcome to the program. Marilyn Sandor, welcome to the program. By the way, if you're confused, you can just go to Tylopis.com. It should be on one of the links there. Now, the key there, okay, there's a lot of people. So let me not read every single person. But these are all real people, by the way. You can see, I'll turn my brightness down. You can see, in the last few minutes, every little name there. These are all for 39 decisions. There's a few for my 13 thesis too. Okay, what's a quick question? Where's the link? It's just type in Tylopis.com slash live 39. I'll type it here again. 539. So the way it works, there's actually more than five lessons in there, but I don't want you to get confused. I'm going to add just five. So now you can even go. Right now, you're getting lucky because I have the more in-depth. I'm making a more simplified one, but right now, if you buy, you're getting the full-on one. That's even more in-depth. But my goal is, I want to even simplify it even more. Five videos in five days, don't give up. Break down the 39 persuasive triggers. And at the end of it, there'll be an application. If you want to go into my advanced, if you want to go into my advanced, this is what I launched a black belt program. If you want to become a, I actually rank the sales people and the marketing people in my company. Literally, I rank everyone. I'm like, you're about a blue belt, purple. I do Brazilian jiu-jitsu, so I give them the jiu-jitsu ranks. White, blue, purple, brown, black, coral belt, red belt. Red belt, you have to have sold at least $100 million worth of something in a year. So, I'm a red belt now, but I remember being a white belt, so don't get intimidated. Okay, somebody said, tease us. Let me tease you with some of the 39 triggers. By the way, I have some bonus triggers that, because there's some that you could say are more, so here's one. In congruence, bias. Dark triad, Machiavellian bias. Virtue signaling bias. Apple iPhone bias. The passion bias is something people forget about. Believability bias. The VIP bias. Music is a bias. Have you ever noticed things go more viral if you use the right video? I mean the right music on Instagram? Okay, so that's an act of tribalism is a bias. Demonstration. So, if I tell people, you know, buy this iPhone cover, this Moby One, it's not as good as if I show you, because the brain processes images 60,000 times faster than words. That's why I have a white board here. That's called demonstration bias. 60,000. Did anyone ever tell you that in school? I've used words sometimes when I realized 60,000 times faster for a human to comprehend, just an image. That's why, and video is better than imagery, because video is just like our brain. Why did TikTok beat Instagram? Because they just said, forget words, like Twitter, forget like Instagram. Let's go pure video. That's a day under triggers. Insane. Okay, I'm going to soon because we're at 43 minutes. What's some last Q&A? Who's going to go through? It's a five day challenge. You get one video a day. You can listen to them as audios. Do them when you walk to work, walk to the gym, when you're on the treadmill. I even put my phone by the shower to listen to stuff. You can watch the videos or you can just listen to them. At the end of the five days, you'll get an application to be in the actual black belt persuasion group. You can't pay for that one. The 39 trigger five day challenge literally only costs $1 for the first three days. Then if you stay longer than three days, it's like seven bucks a month because we do some continual training. So it's super cheap. I want to just be available to almost anybody, but I didn't want to do it for free because whenever I do it for free, people don't do the whole challenge. They'll do the free. You give people free stuff that don't finish. Then you can decide if you want to go into the actual more advanced where we even meet in person. Okay. So what's some questions? Colton Double just joined. Oh, good. Welcome Colton. Where are you based? Where are you based? By the way, I'm going to show you. Let's talk about pickup lines. You know why I like to talk? Some of you are married, so it's not relevant to you. Dating advice necessarily, but look, let me give you an example of using the 39 triggers to meet a stranger. You have to be good at meeting strangers. I was at a Warren Buffett conference and I met a guy that I sat next to. I was being introverted, didn't talk to him for all six hours. I was there at the end. I said, Ty, good things happen when you talk to strangers. I introduced myself. Turned out he was the richest man in Germany at that time. He flew me out. I've been friends with them. You know, I was in 2014. You know what that man told me? He lived in, not in Berlin. He lived in Bonn, Germany, West Germany. He said, come on out and I'll show you something. I own one of the biggest education companies in Europe that helped me build my education company. He had it in magazines and I said, I'm going to take that. I still have the notes from meeting that man. So how do you approach a stranger, whether it's for dating or business networking? I'll give you an example. You see a lot like with dating that people say, just walk up to somebody and introduce and say, oh, you're beautiful or something like that. Well, okay, that can work if you're a good looking. You're a good looking guy. You can pretty much say anything. It'll work. But you know what's better is what I call one of the triggers is novelty bias. A beautiful woman has heard she's beautiful a hundred times that week. Why say the same thing? Novelty. Another one is mystery bias. People are intrigued by mystery. Does that make sense? So I've said something like this, you know, um, this is not mystery. This would be more novelty. I'd say that there was a woman there near her and I'd say, can you answer a quick argument for me? I have one, my friend. Is it better to be wanted or needed and why? Then I pause a second and I say, see to me, it's better to be wanted because if somebody just needs me, then one day they're going to wake up and no longer need me. And plus I don't want a needy person in my life. But if they want me and they really want to be around me for who I am, they'll be in my life forever. That's intriguing. A woman's never heard that. It's more novel. That's a 39 trigger. Now I'm going to be teaching you the 39 triggers on making money, but you can apply these everywhere, everywhere. Okay. Now mystery would be a different cognitive bias. Okay. So for mystery, somebody says Ty's doing early 2000 routine scripted game. You can call whatever you want. First off, there's nothing wrong with scripted. There's nothing wrong with scripted. Okay. Why do you care about if something's scripted? In fact, the best things in life are scripted. One of the great speeches of all time, Martin Luther King Jr. You know, I have a dream. He practiced that. It was scripted. John F Kennedy. Ask not what your country can do for you. Ask what you can do for your country. Somebody said, Ty, that won't work on dumb Miami 304s. 304 means kind of like a hoe. I lived in Miami, man. Let's not talk about dating and women. I just wanted to give you an example. I just want to give you an example. Now in business, okay, let's say you're at a business networking event. You're at a conference. A great thing to do. Let's go back to novelty bias. Now let's actually switch to liking bias. One of the most powerful is just people do business with people they like. You could have an inferior product, but people like you. So I'm at a conference, compliment somebody. Remember, men aren't used to being complimented. Women are. So it'd be like, dude, you don't have to say no homo. Okay. This is not 1994 or something. You don't have to say no homo. You can just be like, dude, cool shoes. Where'd you get them? If you're sitting next to somebody, simple thing, simple thing. Now when people ask me, what do you do? You can use mystery bias. A woman I was on when I was in Scandinavia. Now I was like using Tinder today. I usually don't use Tinder in America, but in Sweden and Denmark where I am right now, they love Tinder. When I was on, I was there. I just, she just asked me like, you know, what brought you to Copenhagen, Stockholm? And I just was like, a little bit of this, a little bit of that. Now I don't want to do that forever. Okay. But that doesn't hurt anything. You don't want to do it forever. Remember, the reason there's 39 biases is you have to bounce around with them. Any one bias on its own will get old. You know, now let's say you have a website. Most websites are not, let me pull up a website. Who has a website? I'll show it. I'll pull it up on my phone. Who has a website? Somebody said, Ty, it's funny. Ty's Blackfield. If you're a good looking guy, you can say anything and it will work. No, that's not what I said. I said some of the lines like just walking up to a girl and say, Hey, I noticed you across the room, you're really attractive. I haven't, you can try that. Eat your heart out, brother. If you think you know more about persuasion than me, I wish you the best and maybe I'm happy to learn from you. The thing about persuasion, there's always someone going to be better. So I've never taken anything personal. Okay, Ty, I have $20,000 in my savings account and I'm 29 years old. Is that good or bad? Don't think that way. What do you want out of life for my brother? You know, don't, don't go down the route of comparing you. I could compare you compared to Mark Zuckerberg at 29. You're not doing well compared to most of the world. You're doing amazing. You know, what's a better one to do is to go, I got $20,000 in my savings account. Here, I've persuaded, I've, have you tapped into yourself? Do you really know what you want out of life? Do you really know what you want? Man, there's a great philosopher Schopenhauer said, there's only three things that motivate humans, food, sex and boredom. What do you want? What, what, why are you bored in life? What wouldn't bore you? It's a great way to live your life, reverse engineering. What would bore me? Nine to five job, having to stay in one place, not be able to travel, that would bore me. Let me reverse persuade myself that I have the skills so I'll get out of bed, so I'll build my first website. I built my first landing page in 2001. It was called Life Insurance Tricks. It was teaching people how to buy life insurance at a discount. And I went from having $47 in my bank account to making, it took me about eight months to be able to make eight grand a month. I was super, no one in my family had ever made eight grand a month that I knew of. My uncle had one year in sales, but my dad's from Harlem. You know, so my mom's side was a little better off. My dad's side's poor from Harlem and my dad was in prison. So there's an example of like, I had to persuade myself that there was hope, by the way, Tony Robbins book helped me. He said, when you succeed, you party. And when you fail, you ponder and all greatness came out of pondering. See that book was persuasive to my brain that even when I'm failing, it might be a good thing because it's going to motivate me to ponder and never do that again. So somebody said, how did you feel after that first paycheck of eight grand? Oh dude, I started traveling. I went to Puerto Rico. I used to be a professional salsa dancer and I was dating this girl, Shera. And I was like, I was like, I got enough money to travel. I never had enough money to travel. I just spontaneously went to Puerto Rico. Felt good. I remember being on the beach in Puerto Rico. I was living in Raleigh. I was like, this is the good life. I remember about a year later going, I wonder if you could ever make a million bucks in a year. Years later, I remember making a million bucks in an hour and being like, wow, man, things have changed. But that takes a little bit of persuasion of yourself. Use these biases on yourself. How would you earn money online in 2023 with $40,000 disposable savings? Have you never earned money online? First off, start out slow. You got 40 grand, build experiments. So I would start experimenting with one thing at a time, but try three things, just like dating. So you could try drop shipping. You could try affiliate marketing. You could try being a sales closer. My personal thing is to sell digital products. I think digital products have obviously the lowest cost of goods. All you have to be is good at marketing. And to be good at marketing, you just got to know the 39 triggers. And then you need to know some practical stuff, like how to build a landing page. Now it's so easy, you can use tools like Kajabi, ClickFunnels, Russell Brunson, friend of mine. Simple stuff. If Dylan Glover says, what about if you only have $400, use persuasion to sell and then get paid at commission. You can private label. Armin Ahuli says, yeah. You know? What do I think of what? Only fans? Hey, let's talk about only fans for a second here. Okay. I got a lot of people I'll follow me. Some of them are on only fans and talk about persuasive. Whatever women can get men to pay them to see them naked in a world of free porn, they should probably be teaching this course, not me. I don't know how. Okay. Whatever persuasion voodoo is going on, but actually I know what it is. Remember I told you, you know, I call it sexiness bias. Now you can take that to be sexual, but you don't have to. But sexy does sell. Part of the reason that the iPhone beat the Android in terms of net profit for the company is literally it's a sexier phone. I mean, I see. I don't know why Android is prettier. Oops. So sexiness bias is a very important bias and only fans is the ultimate example of sexiness. Now, you know, I'm not encouraging people. If you want to go do only fans, dude, there's guys making money with only fans. That's what's insane for me. Whatever dudes get women to pay, although I think it's a lot of gay guys. Okay. Yeah, I've done a million in an hour. I've made profit in one hour. I've done that more than once. In fact, I've almost done it in a minute. My goal, if you could ever make million dollars a minute, pretty insane. Yeah, it's hard to do that forever. Okay. Last questions. So just as a quick summary for those of you coming later, let me draw one last time just to refresh you. The one skill that creates wealth. And there's a lot. There's a great book on this. If you doubt my science, you can read a book called the self made billionaire effect. The self made billionaire effect. Two scientists wrote it. So they said what, what wealthy billionaires have in common about 75% of them were born into wealthy families. So that helps a lot. Okay. I'm not going to lie to you. I wasn't born into wealthy family, but like, but then you forget that because you can't change where you were born. So the number one thing you can change is 70% of self made billionaires did one on one persuasion. I'm not writing backwards. It's just reflecting off. So learn persuasion because it's the thing that you can change that has created wealth for almost anybody that you name somebody wealthy you look up to. Just name anybody, anybody. Let me look here. I'm going to show me one non persuasive wealthy person. Bernard Arnold became wealthier than Elon Musk last year. He owns Louis Vuitton. He spends $200 on building a building a little handbag and sells it for $3,000. He costs about 280 bucks. Donald Trump, he's pretty persuasive. Warren Buffett, very persuasive. He persuaded Tim Cook to be on his board for free. That's Tim Cook is like the CEO of persuasion, then persuasion breaks into three parts. The PMO formula, persuasive product, persuasive marketing, persuasive operations, product is you as a product, your strengths, combined with what customers want. And then you merge those together and that's a productizing. Then you need three types of marketing, push marketing, that's paid advertising, pull marketing, that's viral advertising. And then there's one-on-one sales closing. And then operations need to have an org chart with managers in execs. You want about one manager per seven to 14 people, one exec per three to four. This one though is more advanced. You don't need to owe until you're starting to make at least a couple hundred thousand dollars a year. Mark Wahlberg, he's persuasive. I always see him on his online selling his municipal shoes. See, isn't that funny? He says he does the same video. Mark Wahlberg, I don't know if you watch him on Instagram, but Andrew Tate, Andrew Tate's for sure one of the most persuasive people ever. He's tremendously persuasive. Even Kanye West, he could be remember when Yeezys were big, he changed his name. I mean, Yeezys were Yeezys really worth the amount of money. How about Michael Jordan? How about Nike for persuasion? There's people killing themselves to have a pair of Nike's. They don't kill themselves for a pair of Adidas. Nike's just did this marketing campaign. Do you see that new Nike move on how they fill night, figured out how to finesse the whole world? Nike's not the best shoe. I've worn different shoes. They ain't the only good shoe out there. All right, there's a lot of students that have joined five days. End of the five days, consider applying to be, you can't buy online. I want you to go through five days of the videos. So Joel Artates, Fremont Nebraska, welcome to the program. Yazan Mukbel in Palestine, welcome to the program. Evo in Vienna, Austria, I was just there in Vienna. Kelvin in Kingwood, Texas, just in Texas. Aviv was just, Tel Aviv. I haven't been to Israel before. Clinton Coker, Lynn Haven, Florida, welcome. Russell Dante, Arlington, Virginia. I was just there. I flew from Washington, D.C. to the U.S. Jay-Z and PD. I mean Jay-Z. Hey, Jay-Z convinced Beyonce to marry him. That was persuasive. Because she was already rich. So she didn't eat, she didn't just marry him for money, you know? Ty, how much is your program? It can help realtors. Let me say yes, times a million. If you're a realtor, I used to be an insurance agent. So on life insurance, you have to be persuasive. You're telling a dude, a husband and wife, hey, can you pay money now so that when you die, someone else benefits? Sell life insurance. You want to become persuasive? Sell life insurance for a year. Sell door to door, you know? I told you Mark Cuban told me he sold trash bags. Ty, how did you become so persuasive on camera? Practice. It's okay to practice. You know, a lot of people have this thing. It's like, oh, you're just born with it. Well, the greatest speaker of all time was DeMoth's than he's a Greek speaker. And he was born with a stuttering problem. He just practiced. He used to put stones in his mouth to force himself to enunciate like this because the rocks would, you know, be in his mouth. Yeah. Kevin says, I was a military recruiter, try persuading people to sign their life away. Well, you did it. You know how the military convinces people? Who knows which of the 39 triggers you need to use. I've got the list up right here. What do you have to use? Who knows? Who knows? There's a bias, a very simple one. Ty, when's your next in person? I'm going to be in London doing a shadowing boot camp. If you want to buy a ticket at the end of this month, then I'll be in Vegas at the end of the next month. If you go to tyloops.com, you can see my live events. Tribalism, nationalism. Yes, tribalism is part of it, but don't forget the power of patriotism. They're slightly different. Tribalism is a little bit smaller. Like your tribe, the average tribe is 150 people. Patriotism is like tribalism on steroids where you convince, think about the Vietnam war. There was like Malcolm X was like Martin Luther, I'm sorry, Muhammad Ali, Cassius Clay. He's like, I ain't going to Vietnam. He's like, it's not the Viet Cong that won't let me drink out of white water fountains with white people. See, Cassius Muhammad Ali was a smart guy. I saw that video recently on TikTok and I was like, smart man, 39 triggers didn't work on Muhammad Ali. He's like, wait a second, you're trying to trick me with patriotism bias. And at that time, he couldn't drink out of water fountains. He's like, I can't drink out of that white water fountain, but I got to go fight for America. I was like, fuck that. He's a smart guy. Now I'm a patriot. But I'm just saying at that time, if I was a Black dude, I would have been like, I ain't going. If you give me my rights, I'll go to fight. But yeah, I mean, the military gets people to fight. Dudes jump on grenades. That's tribalism. A man will jump on a grenade, not for patriotism, but because the other guys in his bunker, because his tribe is important to him. That's more powerful than patriotism, by the way. Tribalism, vegan becomes a tribe. Tribalism is how cults work. So by the way, be careful with what you're going to learn in this five-day challenge with 39 triggers, because this stuff's so persuasive. I don't want any of you starting some weird, you know, getting people to drink poisonous kool-aid. If you do that, don't say people, don't say you've been in my 39 trigger program. I've been off the grid for about two, three years. I've been on my farms, grown my own food. So I'm just starting to come back to social media. I needed a little break. People are like, Ty, did you fall off? I'm like, no, man, I purposely left. I saw what happened during 2020, all of COVID stuff. And I was like, I'm going to make sure I got my own food growing. And I got my own food now. I got my own farms just in case the world gets weird. So I needed to take a couple of years off from social media. But I'm coming back. Blue light glasses, mystery. You know, I own 1% of this company. So I'm doing a little advertising, but you notice I didn't push it on anybody, all kinds of people are asking about these go to swanis.com. These are the only blue blocker glasses that have a Harvard actual scientific study that they work. Most blue blocking glasses don't have enough blue blocker in them. So they're just finessing people. Persuasion, is it manipulation? No, manipulation is when you get someone to do something they should not do. So persuasion, I'll give you an example of persuasion. My friend's son, when he was seven years old, he came over. I'll give you a story from the rock. His dad made him love weights by bringing him to the gym when he was like five or six years old, but he wouldn't let him work out. What a genius parent. I did this. My friend, Dr. Fresco, he brought his son when he was seven. I was doing Brazilian jiu-jitsu at the house and he's like, I want to do that. Most parents would force their kids. You have to go do Brazilian jiu-jitsu or whatever. I told him, no, this is only for adults. You can watch, but you can't do it. And that kid was like, oh, dad, I want to learn Brazilian jiu-jitsu. That's reverse psychology. Using that on a kid. Why was that manipulative? That's not manipulative. To get a kid to want to learn self-defense. In fact, the school, some people are like, Ty, you showed like a Lamborghini when you were talking about books. Isn't that manipulating people? I mean, okay. So I manipulated millions of people into reading books. Is that a bad thing? Are you, how about McDonald's should be a, they sell McDonald's in universities where kids, when your brain is at peak strength and you're feeding it GMO bullshit liquefied beef. I know where they get those cows. They get them from downer cows in places like New Zealand and stuff where the cows are basically so unhealthy. They can't use them to milk, you know? So they grind them up and they tell, and like, you know a big scam? Chicken McNuggets. If you all saw which chickens going to chicken McNuggets, you would be like, wait a sec. I've been manipulated by McDonald's. So yeah. What do I think of numerology? It doesn't matter what I think to other people believe it. What are the 39 triggers and 25 cognitive biases? 25 cognitive biases is my old system, but I've updated 14 new cutting edge triggers that I've discovered in the last 10 years. Oh, when's the last time you were on West 56? I used to live on that. I used to live on Billionaires Row for a year in Manhattan. More in this year of my life. You need a videographer. See, you got to be more persuasive. People ask me for a job all the time, but I wish, let me tell you how to get a job. Tell you how to get a job. You want a DM, an influencer, celebrity, a mentor. You can't just say, do you need a videographer? Like there's no offense I'm not trying to pick on you. I won't say your name, but why not say, hey, I produced this video that generated $115,000 in sales for so-and-so. I think I can do the same thing for you. That's called reward bias. Lead with the reward. Lead with the reward. Okay. You're leading with features. You're just saying, here's a feature. I can be a video editor. I can help you. When you go into a job interview, a great thing that you can do is share a little bit about real early, what you did for somebody else. Also, a very important thing, everybody's worried. Why are you, why were you fired from your last job? Address that right away. It makes you more likable. That's likeability bias. Just right away when I say, hey, I'm looking for a new job. The reason I'm not at my old job is because my mom got sick and I moved. I mean, don't make it up, but I'm saying that's one of the good, if that's the honest truth, you have to move across the country. Say that right away at the beginning of your job interview. You can't say that at the end. By the way, that's called availability bias. One of the 39 triggers, the availability trigger, is that you got to make good information available very early because people get bored. One of the biases right now, one of the triggers that you're fighting right now is the goldfish trigger. Does anyone know the goldfish trigger? The average human now has a shorter attention span than a goldfish. A goldfish has like a seven second attention span. The average human is like five seconds. Does that make sense? There is an example of doing a job interview better, business networking. Even talking to a woman, and I saw the most beautiful woman of my entire life the other day in Copenhagen. Good guys. It's Copenhagen Fashion Week. By the way, you have to persuade your side to persuade myself to go, I'm rarely intimidated by anybody talking to them spontaneously. This woman was, I know a lot of dudes are like, oh, that's in Copenhagen Fashion Week is bringing some of the top supermodels all to a little town. That was one of the only time I had to persuade myself to go up and talk to her. I was like, Ty, if you don't talk to this woman, you will regret it. Three times in my life, I've seen a woman that was so shocking that she was actually, I had to persuade myself by saying, I use scarcity trigger. Ty, a woman like this may not come around for five years, so go talk to her. It was in the Paris airport. She turned out she was also a supermodel. She was traveling from Paris to London. She was a shocker. But the point is, don't forget that you can use the triggers on yourself. And that's why I put in persuasion product, the first product to persuade is yourself that you can do something, man. You can be something. A lot of people have low self-esteem and it comes down to persuasion also. Yeah, the 123 go trigger. That's the classic like mystery to pick up artists, you know, or walk in, go left. Did I get her number? No, I got her Instagram. I've talked to her. She has a, she has like a boyfriend. The one thing about supermodels, they, anyway, that's not get off track. But I did. Oh yeah, I got, I make it a point to get at least Instagram. So I didn't get redirected. I know both of them. But remember, this is the other thing. This is an important bias. Nothing works all the time. So don't forget the persistence trigger. I'm giving you all these 39 triggers, just like, I'm just reading them off to you all, but you should still go through the program because I'm going to go persistence. Do you realize that's a trigger? That's a trigger oftentimes the person who asks 20 times is the one who wins the deal. That's the one who wins up, wins the deal. Some of you are losing because you don't know the trigger. That's literally called persistence trigger. The squeaky wheel gets the oil or in the Bible, if you believe in the Bible, Jesus Christ said there was a widow who kept asking a rich man for help. She asked every day she waited and asked the guy. And finally at the end, he literally said, and I'm paraphrasing it. He said, I'm going to help you not because I like you, but because you are persistent. It's the story of the persistent widow. So that's another one that you also need to do on your side. And by the way, technical, for those of you who know online marketing, do you have autoresponders that keep following up with people who don't buy? I have SMS ones. I have email ones. I have browser pushes. If it's an app, I have APNFs. There's four ways you can persistently pursue a client. Most of you give up. I see people trying to sell me something. They email me, Ty, I could do this for you. And I'm just busy at that time. So I ignore them. If they would email me once a week for 52 weeks, I bet you I'd say, and Nick could just cut and paste the same email. So I sometimes, if I want to get something, I'll just tell my team set up an autoresponder, ping that person once a month till they say yes. It's not stalking. Stalking is creepy. Don't do stalking. Yeah, thank you for updating me, James. Yeah, let me just say men with women, I'm not saying you persistent on the same woman. That's stalking. Great. I'm glad we have it. I got to have a damn disclaimer here because some do. So you want to have a girlfriend or you want to close a real estate deal. Sometimes you have to be persistent on other people, on other people, other people. Okay. Somebody said scientifically proven way to create wealth is to rob a bank. No, because then you got to persuade the judge not to throw you in jail. All right. I think I'm good here. I think we've tried to answer some questions. So in summary, when I end this live call, and you're no longer watching this, I went an hour, Grant Cardone came on for a while, kind of threw me off my script. But that's, by the way, did you know one of the triggers is spontaneity. When people can see that you're being spontaneous, you become more likable. Often one trigger leads to another. That's called Lollapalooza effect. So for example, by me being spontaneous, it makes me seem more likable because it doesn't seem so scripted, which, by the way, is another one of the triggers. It's called the unscripted trigger. Oftentimes you ever seen something you would buy, but it looks so fake and scripted. Okay. So these kind of work together some of these. It's good to learn how to improvise. It's good to be unscripted, but the best is to be scripted, but they can't perceive it. That's the best is when you actually are working off a script that you've mastered, but you deliver it so well. Somebody was a realtor asking me, I've been, realtors often are too scripted and formal. You know, I'll tell you a really powerful trigger is the gift. Give a physical gift to somebody. So I'll tell you this story and then I'm going to end. So you ever heard of Herbal Life? It's one of the biggest network marketing companies in history. And it was started by two guys. And I met one of them. He was an older guy. He had so many Ferraris. He had created a Ferrari Museum in Orange County. And so anyway, I met him once at his Ferrari Museum. This is when I was first starting out. And I had learned this, giving a gift trigger. Anybody I met, I would just send him a simple gift. This was a guy, I'm not sure if he was a billionaire, but it was supposed to be worth 500 million plus. And I told my secretary at the time when I came back from that meeting, I said, hey, can you, it wasn't even a one-on-one meeting. It was a group. I said, send this guy my usual gift. But he was a little higher level guy. So I said, let me think. I said, send him a Ferrari coffee table book. Ferrari coffee table book. This was in like 2015, 16. So about two weeks, I'll never forget, I was at the Mondrian Hotel. It's on Hollywood, Sunset Strip in Hollywood, not Hollywood Boulevard. And I get this call and I answer it. He's like, hey, is this Tai Lopez? And I was like, who is this? He's like, you sent me this Ferrari book. He's like, man, that was the greatest gift I've ever gotten. Let me know if I can ever help you. So that's sometimes people call it reciprocity trigger. I just call it the giving a gift trigger. If you're a realtor, every single person who comes to find a low-cost gift to give them, let's say you give them a book. Okay, you can buy books in bulk for like 10 bucks. Give them a book, put your name in it, say, you know, I showed you houses today. If you ever want to do this again, blah, blah, blah, even give it if you're the buyer agent or the seller. 10 bucks. If you give that to 10 people, it'll double your conversion rate. So let's say you're normally closing one deal for every 10 people you talk to as a realtor or that try to hire you. If you go to two, I mean, your average commission is what, 10,000, 20,000. And today's housing market can be 100,000. And you had to send out 10 books, nine of which didn't work, but the one did. So it cost you $100 to make between 10,000 or 100,000 extra per year. It's the greatest ROI I've ever seen is gift-giving. Yeah, then I'll teach it in school. You know how I learned it? Am I wearing a wig? This is not a wig. Just my hair is behind the headphones. I love the conspiracy theory biases about me. It's a trigger. That's why I never cared that people talk shit behind my back. It's like, I learned every person that does big things. Look at Elon now. There's all these conspiracy theories about him. Every hero you look up to when they were alive had a thousand different negative theories about them. So anyway, what a great return on investment gift. You know, I did a party. It was the biggest social media party at the time. I didn't apply for the Guinness record, but we would have been because I had an influencer party when I lived in Beverly Hills. I used to live in California and I had about 1,200 people show up in my backyard. It was a big house, big backyard. And these are a lot of the big influencers you see now were there. Some of them were already big and some weren't. Out of 1,200 people, I texted them all. 1,200 to come. You had to have half a million followers on Instagram or snap to come. So they came to support TikTok. Three people sent me a thank you the next day. Three out of 1,200 people. You see, when you know the triggers, you can stand out when you think you wouldn't even stand out. I know a lot of people probably everybody thought, oh, everybody's going to tell Ty thanks. So I don't need to do it. But when you understand the triggers, you know, wow, if I'm one of those three people, Ty, I remember those three people forever. You know, so good. Who else? I'll read the last few names that are in the five day challenge. Learned persuasion. Go to tylopes.com slash live 39. Sam from Vancouver, lingo from Orlando, Florida, Simon Esperanza from Santiago, Chile. I have been there. I love Chile is a cool place if you've never been there. Joe Solber from Philadelphia, Linus Tapper. Oh, from Finland. I was just in Helsinki for May 5th. They have a big thing, a million people come in the center. They drink a lot. Anyway, Mehdi DiWalti from Huntington Beach near my old stomping. What's my opinion on merit? I'll do another webinar on my 13 hypothesis on dating. It's called, I call it 13 thesis. I'll do one on what I think about anti-aging stuff too. I call it 150 body protocol. Maybe I'll do that tomorrow. But good. I'll see you all in tylopes.com. I pinned it on Instagram. I'll type it one more time here, tylopes.com slash live 39. Oops, not live 38. Remember, the key thing is finish the five days. And then if you really like it, apply for the actual black belt persuasion system. I've had it closed since 2016 or 2017. It was a gain. Dude, I was one of my top. It was a powerful one. It's crazy how many people went through my persuasion black belt program. But I've had it really closed. I don't think it's been opened. Maybe it was open in 2018. It's been years. Zanetti from Latvia. Haha. Is the five day free? It's $1 for the first three days. And then if you choose to stay, you, it's like seven bucks a month, I think, or it's under 10 bucks. It's not 39. Yeah, I teach them all in five days. So I break out into five days. So I do like eight, eight of them at a time. Ty, you're still training jujitsu. Yeah, I've been doing more and more, Ty. But yeah, I loved jujitsu. A woman said, Ty, your hair looks good. Hey, man. By the way, make sure you ask your target audience about your looks. Men always asking men how they look. I mean, if you're gay, that's good. So I read a thousand books a day. That's good. That's good. Probably remembering anything. Ty will be remembered as the next Socrates. I don't know about that, man. Socrates is pretty, pretty, that's another level of wisdom and intelligence that I don't have. Is the human body meant to consume mainly vegetables? Probably. That's a nuanced question. Humans are omnivores is most likely the truth. So some vegetables are horrible for you. Some aren't. Have more chia seeds, flax seed, put it in your water, soak it, hemp seed. Those are three power seeds. Anyway, I'm going to go. I may do a live later and talk about the 150 body, but more importantly, learn to make money, money, four pillars of the good life, health, wealth, love, happiness. No money, no honey. Health is the foundation. Love is the purpose. Happiness is the compass, but money is the fuel. Never run out of fuel because you won't be able to pursue health, love, and happiness if you're always struggling with money. It's not that money is important, it's that money's fuel. So as you got, some people have a Ferrari life, but the gas tank is empty. Fill it up, man. Fill it up. No money, no honey in this game. You can't even convince yourself. If you have no money, you're not going to eat right or go to the gym, you're too stressed out. Unless you're like a hunter-gatherer, you're like the ashe in Brazilian rainforest, or you're like the Amish. I live with the Amish for two and a half years, so if you can live off the land, then you don't need to learn the 39 persuasive triggers, but I would still learn them. Even the Amish, some of them are better at selling their stuff and make more money. They live off the land and they have to buy some things. Money's the fuel. Health is the foundation. Wealth is the fuel. Love is the purpose of life on earth, friends, family, romance, and happiness is the compass to tell you if you're going in the right direction. You don't feel happy. Sometimes it's a physical problem, but oftentimes it's actually your body trying your mind in tune, telling you you're going the wrong direction in life. You see what I'm saying? The best money vehicle today. Once you're persuasive, you can make money in drop sipping, affiliate marketing, become a sales closer. I have a course on 27 different things you can do to make money. By the way, I love if you be a, I mean, the best is sell a digital course. Teach anything. Be a life coach. Teach how to, if you're a mom, stay at home mom, teach others, stay at home mom. You build a little tribe, you get 100 people paying you 100 bucks a month. You're making $10,000 a month and your cost of goods is almost non-existent. It's like web hosting at your time. Learn digital marketing. Do an SMMA. Help business owners get more customers. They'll pay you forever. I have a private client. One of my students is making 150,000 a month. He's 25 with his agency. He charges 20 to 30,000 a month to do business's marketing form. He's doing 150,000. He's in my private program. He wants to grow to 300,000 a month and then go million. Ty, my wife and I were able to spring in over 250,000 selling drawing courses online. I love it. We're opening a new website. All that is without social media. Master the persuasion though. You can make a life. If you're making 250,000 in the last few years selling a course on drawing, you can get your funnel to be more persuasive. You need a funnel that's persuasive. Why do you help so many people to make money? I just share whatever I'm struggling with in life, I share. I launched my 150 body program because as a busy entrepreneur, I was struggling to do a lot of the health stuff that other people tell you you should do. It doesn't work when you're busy. I had to build my own fitness program that actually works, not to become a pro athlete, but to become healthy, specifically focus on anti-aging. A lot of people talk about it at anti-aging. Well, how old do you look for your age? Someone said not everyone has a skill to sell. I agree. That's why one of my students went out and found one of the top snapchatters. She had a huge following and he became her manager and he gets 20% and he's behind the scenes. You see, you may not have the skill, but you can be the agent or the manager for somebody who has the skill. You know how much managers make? They make 20%. Sometimes 10, depending on the state. You know that Taylor Swift just did a $1 billion tour. Her agent slash manager is going to get at least 10%. Maybe she negotiated it down. They're going to make $50 to $100 million problem by being a middleman. Okay. I really appreciate this man sharing knowledge. I would love to have a cigar with him and pick his brain. That's why I like live, man. Anywhere in the world, I'm talking with you all. I've had 10,300 likes on this live call already. There's going to be probably 50,000 people to 100,000. That's why I learned social media too. First learn persuasion, then learn social media marketing. That's what I, or you can do it in the other order. Then you can do anything, man. Then you can do dropship, affiliate marketing, digital products, physical problems, sub supplements. You can do real estate, blah, blah, blah. It's all, by the way, everything, everything is going to be web based internet. So if you're a realtor and you're like, Oh, well, that's not, that's in person. It's still the internet. We have, I have a company, one of my employees has a company that helps realtors build funnels. And it's just changing the world, man. Like for realtors, it's like, get a funnel. Everybody needs a funnel. Book of the day. You know what I'm listening to today? When I'm going an hour and 27 minutes. Well, the good news is I didn't force anybody to stay on. So if this was too long, you can just drop off. But I just, I'll show you here. My book of the day was on the origin of species. It was audio. I was in the gym today by Charles Darwin. And even if you don't, some people don't agree with, you know, Darwinism and evolution, you don't have to agree. You can, I just like to listen to smart people. I actually believe in subliminal learning. So I let this run in the background, even when I'm not listening to it, I swear to you, it makes you smarter. By the way, one of the 39 triggers is authority bias. People buy from smarter people. They perceive to be smarter. Just, I want you to know that don't ever think, you know, I call that, you can call it authority, but there's actually a sub bias that's like intelligence. People we perceive, you know, when you listen to Steve Jobs, you perceive him to be very intelligent. And therefore you buy his eye, people bought his MacBooks, iPhones, you know, presidents. Whether you like President Obama or not, the man came off eloquent in a way that people perceive him as intelligent. You may not agree with policies, but you agree. A lot of millions of people thought he was intelligent. So I like subliminal learning. I don't take it. Some people take it to the extreme, but sometimes I'll let a book, audio book play. I'll tell you this, if you're depressed, take an audio off YouTube for free. Let it run in the background of somebody motivating, just low, not real loud cause it'll affect your sleep. And maybe it cuts off after an hour. You can listen to Tony Robbins, listen to Jim Rohn. There's this lady who, I don't know what you believe about the stuff, but her name is Dolores Cannon. She says she has spoken to aliens. And even if you don't believe in any of that, even if you're an atheist, she's so damn personal. You talk about persuasion. If she was still alive, I'd have her come teach this 39 triggers because I don't even believe in alien. I mean, it's not just alien. She builds, believes we're all in a million past lives. She's the most convincing person you'll ever see on the subject. By the way, that's called confidence bias. Okay. She's so confident in what she says. She, she could sell, you know, the old saying she could sell like a ice cubes to an Eskimo. Go watch Dolores Cannon. I'll put some links inside the 39 triggers of some recommended list, but the reason I was saying is she's very optimistic about life and she's very forgiving. So if you're having a hard time forgiving yourself from a space you've made, let that run in the background. Let Dolores Cannon just run in the background on YouTube for an hour. You know, so good. I'm going to go. I'll see you all in the 39 triggers. Go to tidalopis.com, click on the 39 triggers link, or you can just go to tidalopis.com slash live 39.