 Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising with 19 years of work experience. She's worked for Alibaba, UC Browser, Yahoo India, Star New Z Network, Indian Express, worked in the capacity of Sales Lead, Agency Relationship, Brand Manager, Product Manager, Operations Lead, System Coordinator, my God, amazing. She will be speaking of the Smile Effect of Technology. She's got a lovely smile. And ladies and gentlemen, please give a big round of applause as we go on for this fantastic session. Zodaw Thaliya, come on everybody. Am I audible? Thank you Mr. Khan for the long introduction. So I think we have heard a lot about technology bashing already and about the level of personalisation and so essentially what we're really seeing is that technology bashing has become a good phenomena. We already feel we are cribbing about how mobile phones have become invasive, how digital assistants are listening to our conversations, how robots are going to take our lives. But I believe that it's actually the delicate dance between the technology and the human which is actually going to kind of help us unravel a lot of solutions. And I will start my presentation with a small video of a 9 year old kid and his love for video game. I think it has already been played by Mr. Ramamurthy earlier than me. But let's just kind of see it for the sake of its value. It's really beautiful. Sean, my name is Ian. I'm Taylor. My name is Owen and I am nine and a half years old. I only have one. And yeah. I love video games, my friends, my family and again video games. Whenever I play it makes me feel happy. The fun that you get to have with connecting with your friends. Do you make your own rules? It's his way of interacting with his friends when he can't physically otherwise do it. When I'm playing with a regular controller, there's some things that don't work for me. It's difficult for me to use both joysticks and the D-pad at the exact same time. And it just slowed me down a bunch more while other people were like... She's never had the freedom to play at the level she knows she could. I never thought it was unfair. I just thought, hey, this is the way it is and it's not going to change. What I like about the adaptive controller is that now everyone can play. I don't even have to look at the controller and just be like looking at the screen like, hey, yep, yep. You never want your kid to feel like an outsider or an other. One of the biggest fears, early on, is how will Owen be viewed by the other kids? He's not different when he plays. It's a little challenging but that's the whole point of gaming. I can hit the buttons just as fast as they can. And I think I can crush my friends. No matter how your body is or how fast you are, you can play. It's the thing to have in this world. I think the expression on the parents' face is absolutely priceless. So I will... This is basically, I'm going to talk about, take a leaf from one of the conferences where Aseer Satya Nadella was talking to a lot of developers and he was actually talking to this developers about what the possibilities AIS could bring for a lot of clients and consumers and I will quote his words. We have the responsibility to ensure that these technologies are empowering everyone. These technologies are creating equitable growth by ensuring that every industry is able to grow and create employment. But we also have a responsibility as a tech industry to build trust in technology and I think this work stands really tall today in today's time because we see so many stories about data leakages. Companies are being so cagey about wanting to share the data because they fear it will be a breach. So you know what, this is where I think the opportunity for tech giants to kind of take the guardianship of the whole and build that trust and I think one of the word which kind of goes around in the inside Microsoft is that Microsoft runs on trust. Coming back to, this is one of the very big comprehensive program which Microsoft has undertaken. It's actually called AI for Earth. The whole idea of AI for Earth is essentially to talk about how AI could solve solutions which our planet is facing today. It could be regarding your soil cultivation, water crisis, agriculture crisis, biodiversity issues and one such in the bill 2018 conference that happened in Seattle. They are in fact kind of added another leg to it and that's called AI for accessibility and I think we heard little bit about in the earlier sessions as well but what exactly this is is our 25 million five year program for AI tools to be put in the hands of developers to see what they can work with it and kind of make a solution. And potentially this tool is supposed to kind of you know benefit 1 billion plus people with disability around the world. I will pause here and I will ask you people to take a guess that from this potential 1 billion plus people what do you think is the percentage of people who actually get any kind of assistive technology which helps them live a little bit of a normal life. Do you want to take a guess? Any response? 1 percent? Anybody else? What is it? Well I think it's about 10 percent and largely I think if you know you could send it to the developed countries so I think we really have a far way to go. What it basically means is you're working on stronger solutions like real-time speech to text transcription, visual recognition services, predictive text functionality enormous potential for people enabling them like who have problem with vision, hearing, cognitive, learning mobility disabilities and mental health conditions. What we're trying to do here is actually kind of solve three specific scenario to make these people employable to have them like you know kind of adapt to the modern life and the most important to make human connections. And let's hear from Shakip Sheikh and a day in his life. I'm Shakip Sheikh. I lost my sight when I was 7 and shortly after that I went to a school for the blind and that's where it was introduced to talking computers and that really opened up a whole new world of opportunities. I joined Microsoft 10 years ago as a software engineer. I love making things which improve people's lives and one of the things I've always dreamt of since I was at university was this idea of something that could tell you at any moment what's going on around you. I think it's a man jumping in the air doing a trick on a skateboard. I teamed up with like-minded engineers to make an app which lets you know who and what is around you. It's based on top of the Microsoft intelligence APIs which makes it so much easier to make this kind of thing. The app runs on smartphones but also on the pivot head smart glasses. When you're talking to a bigger group sometimes you can talk and talk and there's no response and you think is everyone listening really well or are they half asleep and you never know. I see two faces, 40 year old man with a beard looking surprised 20 year old woman looking happy. The app can describe the general age and gender of the people around me and what their emotions are which is incredible. One of the things that's most useful about the app is the ability to read out text. Hello, good afternoon, here's your menu. Great, thank you. I can use the app on my phone to take a picture of the menu and it's going to guide me on how to take that correct photo. Move camera to the bottom right away from the document. And then it'll recognize the text. Read me the headings. I see appetizers, salads, paninis, pizzas, pastas. Hi. Years ago this was science fiction. I never thought it would be something that you could actually do but artificial intelligence is improving at an ever faster rate and I'm really excited to see where we can take it. Hi. As engineers we're always standing on the shoulders of giants building on top of what went before and in this case we've taken years of research from Microsoft Research to pull this off. I think it's a young girl throwing an orange frisbee in the park. For me it's about taking that far-off dream and building it one step at a time. I think this is just the beginning. So one of the things that is very popular with tech industries and it's hackathons that they do. I'm sure people who work with technology companies they are aware about what hackathons, what happens there. Basically you get a lot of developers to kind of work a lot of ideas and see if something could be scalable. One such hackathon project was done which is a three-year project and that became a solution and used by millions of teachers and students worldwide. The people who created it they were even surprised by the magnitude. They thought it would be big but they never thought it would be so big. And I'm going to tell you a story about a teacher. She was a fourth grade teacher in Washington teaching kids with basically who have learning disability called dyslexia and dysgraphia. Dysgraphia is actually a disability where you can't write properly. That's what I understand. And basically what she would do, every weekend she would actually kind of spend multiple hours just recording text for her classroom to read over the period of the week next week. It was very time consuming and kind of limiting its potential. Then she heard about Surface Pro Laptop and it comes to the learning tool called Immersive Reader and it's a very beautiful tool. What it really does is it actually is helped to created to help people improve reading and writing especially for people with learning disorders. It allows content to be read aloud, break it into words syllables, highlight parts of speech. Now if you're trying to actually teach a kid just in terms of grammar-wise or nouns or the adjectives you can actually highlight those parts and read it. I mean people like us could use it in a normal life where it's very difficult to read small text and you basically just kind of touch and kind of make it big. You can basically de-space the crowding of the word. Those are the beautiful things that you can do with Immersive Reader but the impact of this particular tool was so huge that 30 million people are currently using this tool about 40 languages around the world and basically the feedback of this teacher was that when Hallstatt class started to use this for about 3 weeks she started to see the change in their behavior. They were able to be more fluent in the English. They were able to catch on more understanding of the language and you know she said that you know what I do see things changing and it's definitely making a difference. A few years back farmers in the US added a new crop to their bounty which is called knowledge. What they did was they actually started working with drones at Intelligent Edge and this is just another fact. By year 2050 the current world population of 7.6 billion is expected to reach 9.8 billion and at this point of time I think a lot of people have to start thinking about food production, a lot of governments are going to think about it how to increase it dramatically to keep up with this growth. There's limited arable lands and water levels are going down and with the planning that we have we are actually only able to think about how to basically feed them. It's not even gone to the level of nourishing them. It's just like a really basic level. So MicroSoft FarmBeat program actually is one such program. What it does it sets, it sends large amount of data from ground based sensors, tractors and cameras to the computer. Sensors help track moisture and soil data. You're essentially using this drone and Intelligent Edge data basically to kind of understand what kind of work we can do how can you increase the yield of your farm and objective is generate actionable insights for the farmer and let me kind of run a really nice video on this one. More than three quarters of the poor people in the world are farmers. They're faced with a very tough problem. They have to grow enough food to feed their family every year. When you think of digital technology you don't think of measuring soil moisture you don't think about helping people know when to plant or understand what's going wrong on their farm but if we can make these sensors small enough, cheap enough then the chance to get this down to more and more farmers get them additional productivity is pretty exciting. We're taking this data and we've built machine learning and AI models to do two things. One is virtual sensor prediction so we're predicting things like leaf wetness, evapotranspiration and solar radiation. We've used the data to customize the model for the farm and we're getting very accurate results for each one of those. These sensors use a new type of connectivity that's very inexpensive called TV wide spaces. TV wide space is unused bandwidth in between the TV broadcast channels. Governments are now allowing this bandwidth to be used to transmit data. In this case it's the data coming from the field that goes back to the computers that helps create the best advice to the farmer. What you're seeing here is a TV wide spaces router. This is like your Wi-Fi antenna at home powering all of this through solar panels. You just power this on and you get Wi-Fi on demand in the farm. We use it to send drone images. Once the flight is complete it will start transmitting the data over the wide spaces to do precision map generation. Whoa! Yeah, I'm bringing it back. Can't even leave. Any data you can get to farmers can make a huge difference. The weather is always highly variable. Deciding should they invest in fertilizer? When do they plant? Understanding which crop would be the right one at this time? Even 20% more productivity means that they can afford school fees save a little bit for a tough year. Climate change is going to make the farmers job a lot harder and just closing that yield gap even a modest amount would make a huge difference for all those farmers. Before I go on, one of the interesting facts is that the Ranbir Chandra who is the chief scientist he actually hails from a small village in Bihar and I really hope that someday you know we really kind of see the true beauty of this entire effort that we are able to kind of bring it to even those smaller places in India as well. Now a lot of people in the room must be wondering why am I showing a Bing slide over here and there is a lot to do with Microsoft and what Bing and what's the relation is that if you understand anything about AI it's actually a large amount of data sets over a large period of time it was actually gets baked into the artificial intelligence and that is what Bing did and does for Microsoft AI intelligence it's actually the tool which makes Microsoft so competitive today it's kind of a mouthpiece and all the data that comes from Bing is kind of what's baked into the AI today. Just for people who love some facts this is the Bing PC market share so currently we are about 10% market share worldwide our biggest market is United States we have about 25% market share followed by UK which is about 21% and we are about 8% PC market share in India these are some facts you don't know about Bing and I would love to kind of share so Bing is celebrating 10 years of its existence I'm proud to say that for the last 100 months consecutive months we have been consistently growing in market share we have doubled the search of market share in PC since launch Bing were to be an independent company it would stand as a Fortune 400 company and currently we service about 500 K advertisers globally this is my last slide I'm just quoting the words of Executive VP and our president ultimately the question is not only what computers can do it's what computers should do and what I really mean is that you know I mean we always see this danger and at some point of time technology will take over our lives and actually that's not true it is people us sitting in this room who have to be the guardians of the galaxy and kind of ensure that we do this delicate dance and not let technology power us but actually use it so that it kind of you know we all continue to have the smiling effect of technology thank you everybody thank you very much ma'am and we've got a token of appreciation from Mr Rishi Sharma Grassem Industries can have you on the stage to present a token of appreciation thank you, thank you for this very exciting session ladies and gentlemen so we request you to kindly come on the stage and present a token of appreciation thank you, let's give a round of applause Ms Reena Mishra