 Hey guys, welcome back to my YouTube channel. This is Daniel Rosal here. It's been a while since I did a video blog, but I'm going to mix it up a little bit this morning with one. So something I want to talk about today is this whole idea of the B2B industry. It's something over the past year or so dealing with potential clients and actual clients. I've been hearing so much about this B2B industry and the thing is there is no B2B industry because B2B like the supposed writing industry, it's not actually an industry. According to Investopedia definition that I have in front of me here, an industry is a group of companies that are related based on their primary business activities. So we might have the IoT industry companies that are making IoT products and within the IoT industry, the consumer and industrial IoT industry. So those are industries B2B refers to a method of selling, whether a business is selling to other businesses, in which case it's business to business B2C or business to consumer B2C or business to government B2G, etc. Now from the standpoint of that I'm engaging in professionally, which is marketing communications, the only real reason that matters that distinction matters is how companies are selling is because the sale selling process is typically different in a B2B sales environment, you're selling to other businesses, businesses are spending their own money and that requires approvals, different sales, different lengths of the sale cycle and in B2C you're selling to consumers, you're selling directly to people and there is a difference from a marketing perspective and how you go about those activities. But I still think that B2C versus B2B is a important distinction for sales but it's become way overblown as a buzzword and I think one of the examples of that is now that we're talking about the B2B industry because there really is no such thing as a B2B industry or if there is it's a bunch of different industries and companies within those industries who happen to be selling B2B and when we're looking at marketing and how we could be doing marketing better it's the a much better benchmark is typically what other companies in your actual industry are doing rather than other companies selling the same method whether it's B2B or B2C that's my video blog for today hope that was useful feel free to subscribe for more videos