 Yeah, so basically I'm going to talk about how you can promote your team and plug-in So I actually gave a talk which was somewhat similar at work at Mumbai and When I spoke to you know team of plug-in developers after the talk I realized that there was very little clarity on who the what and the why They knew they wanted to promote your product and they were very passionate about it But there was surprisingly little clarity about you know, what exactly they're doing So before you set out thinking about how to promote your product It's extremely important to know who is your customer is Anyone who has $30 your customer? No We absolutely ruthless and brutal about keeping out people who will not relate to your product, right? So Yeah, so keep them out keep them out keep them away from your team of plug-in All it will result in is a lot of hard one for the customer and for you You really don't want them giving you their money Yeah, so I'm a set good in fan. You'll find out more. Yeah, so everyone is not your customer So think hard think a lot about who is your customer easier developer easier designer Who exactly is your customer build a customer persona if you will in your head and it's very important that you do that It's only then that you will be able to talk their language and you'll be able to sort of put yourself in their shoes And think like them and think about their problems, right? the what What exactly are you selling are you because yeah, nobody cares about your product surprise surprise? Yeah They care about the problem So if I want to go out there and say, you know what I'm selling a theme Whatever, you know people sell things but If you say you're selling the ability to set up a blog even if you go upstairs, you know to the 22nd floor and talk to the users who out there I don't know if any of you attended those sessions But the language that they speak the questions that they ask are very different from what we are doing here And it's extremely enlightening So if you go out there and say you're selling a theme They don't want to talk to you so much. But if you say you have the you don't go give them the ability to set up a blog Without knowing any wordpress. You're gonna listen. They're gonna listen to you And why okay, so you you identified a problem you know who has that problem and you want to go ahead and solve it Right Don't create a product just because you can doesn't help Think about why you're going to create one more plug-in when there are probably millions of other plugins out there Who are tackling the same problem? So think about why you? right and Then never forget that so if you say, you know what my product may not have so many features There's one feature But it does that really well. It does that fast. It makes it easy. It keeps it simple, but only one feature That helps that works Don't try to be all things to everyone basically Yeah, again said good in family like I said, so Don't find customers for your products. Yeah build products for your customers So we've got the who the what and why Let's talk about how So these are some No-brainer obvious things right so you have a theme or a plug-in you have a website you build a blog and you generate content Again here while it seems like a no-brainer you want to be smart about it, right? You want to there's so many words blocks out there, okay? There are dogs about giving you tips about what to expect in the next wordpress Release their interviews. There are tips about how to optimize your website What I would do if I were just starting out is to choose a niche Like say for example, I would set up my blog We say just about what to expect in the next wordpress release and then I would say become the go-to place for it So if anybody wants to know what's what's happening in wordpress? What's the next release about what happened in the last release they come to your blog? You don't want to go broad and then you know people don't know what to come to your website for Suppose you do you interview wordpress personalities then make sure your wordpress blog has all the personalities that everybody knows Right, so go so choose a niche within that and go for it Affiliate programs if you're selling something you want others to spread their word about it But don't make them do all the hard work So typically what I would do is I would send out a mail to all the affiliates and tell them you know what? You are selling our product if you have a website and you want to talk about my product How can I help you can I give you a unique write-up or a review about my product that you can then rehash and use as you will Make it a simple simple obvious thing for affiliates to promote make it easy for them, right? You can partner with deal sites like mighty deals deal feel there are hundreds of other coupon sites as well out there You can run giveaways giveaways if you're on a low budget Collaborating with other popular wordpress blogs is a very good idea because they are only happy to run giveaways And you know gain some more traction with their users as well in the process your admin area again, that is one You need to use it wisely don't clutter it with too much Self-promotion give people tips on how to use your product well that will work better than giving them coupons or giving them more promotional stuff there Build a mailing list and give something of real value Don't just you know just because it's a freebie and you're giving it to them Don't just expect them to just be grateful and just give them give you their mail ID. Yeah Okay, so when it comes to your website Make sure you have crystal clear navigation On each page decide what it is that you want, okay? When a visitor lands on your website, you either want a sale means you want them reaching for their wallet You won't be a mail ID You want them to tell their friends about it or you won't feel bad if I get any one of these four. I'm happy right Once you've decided for each page what it is you want out of your visitor We absolutely brutally focused about it. Don't get greedy Okay, don't try to show them years of deal yours a special offer years of discount offer You know what here's a newsletter sign up and you know what please share it with your friends and give me feedback You don't want to do that. You're only going to confuse them and drive them away So Use the premium space on the website of the online world is not so different from the offline world So if I had a brick-and-mortar store, okay, I'm going to have a store on the high street and I would say You know, I have I have this wonderful new product or this is this new cupcake that have launched Okay, so where would I put it? I would put it on a banner on the street right outside my store because that's where people will see it when they are walking in So on your website when they come to your website, your premium space is right on the top Use it wisely to give them give visitors the most important information you want to give them That's like putting up neon lights on your brick-and-mortar store Keep it clear Keep your website absolutely clear have a clear call to action Right, make sure your visitors don't wander These are some examples of some websites. You absolutely love Again, you can see it's so obvious when they come here They you can be sure they know who their target customer is Right, then I think I'm pretty obvious. Here's what you can do. You can convert visitors into subscribers You can do this without a developer. So they are amply clear Who their target audience is, right? This is another one again, it's an image your search site and keep Call to action there is searching for images, right? So again, we know their audience They know what is the obvious thing that they would want to do and they can only one call to action Right, so you've done all this you've tried to You know sell whatever it is that you're selling and people still decide to leave I Would recommend an exit pop-up. I know it's it's annoying at times and you might turn off some visitors But you want to do it smartly you want to You want to be really really smart about this you want to see which page they are on What it is that they were doing and then show something to them that they will be grateful for Right, so if you give an offer So talk to them you can give them gated access Free trial if nothing else works ask for feedback Right, and if they still leave you can set up an automated cut abandonment process and not enough in a creepy restraining order kind of way, but in a nice, you know what hey, you know did life get in the way I mean what happened you forgot about us. Do you want to just check? I'm just checking if there was something wrong. Did you have a problem with the payment? What exactly happened? Yeah, so set up a nice follow-up email Right So you've done all of that the other thing is yeah, like it says on the shampoo water so change get feedback repeat Always it's a continuous cycle Right, and there's so many things you can do a bit testing for it can be used CTA position It can be colors. It can be hundreds of things Right again when you come to this it's continuous and not endless It's a very subtle difference, but it's important to understand right Say for example, how do I decide what I want to play around with or what I want to text? So what I would do is I would stick a survey on my website and say Why aren't you buying other prices too high and if I find 90% of the people are saying yes The prices are too high. I'm going to play around with the pricing If I see that people are not telling me the prices are too high. I'm not going to fiddle with it, right? So Use surveys to decide what you want to do your AB testing around right so ask them Is it pricing that's turning you off? Is it not clear what we are doing? Is there some feature you want? Decide ask ask the customers. They are the best ones to tell you exactly what you should do So use the surveys to set up your tests and use the results to validate them. It's as simple as that Right and again, so I I I keep me I keep reminding myself and I think it can't be said enough Every time you make a change on your website, don't lose sight of who your customer is What you are selling and why you're doing it. It's very easy to get carried away when you see your competitor doing so many things So differently and you try to imitate it doesn't help right so you maintain your unique identity and you'll do well That's pretty much about me. And if any of you have any questions, yeah No, all good. Yes So How far I Mean sometimes it's gut feel of course I personally use a lot of them. I don't know if I could I can recommend it to everyone But we do a lot of test stage for example, even the home page We get a little 80% of our traffic lands on a home page and sometimes it makes us nervous when we change the home page Sorry, I'm missing So I Keep experimenting with the home page as well. So sometimes if you turn up our home page, it's it's just a free theme They're giving away Sometimes it's something else and that is random. But with random the thing is you don't know I mean, you're just shooting in the dark and it's the same. So mostly we rely heavily I mean actually on surveys and we have a lot of surveys which show up when somebody's about to leave or something You know, like a sliding survey and there are different surveys for different pages So if we're giving up a free theme we ask them Why wouldn't you upgrade is it because we just want to upgrade or are you afraid that your site will get messed up? Because even if they tell us that it's because they are afraid when they upgrade their website will look completely different That's valuable for us because it means we have not clearly articulated the value or the robustness of our premium And that itself is huge for us. So then we want to update the pitch We don't want to make any testing terms of colors or pricing or anything But we want to update that so every single question that you ask your customers. I think that that's what helps So I've never tried any testing actually. How do I, what's the easiest way for me to start? Which plugin I have tried in the previous class? So should that be testing? Sure. So if you haven't used any plugin at all, what I would recommend is don't use a plugin Simply change it and rebrand. I mean, I don't know. It's winging it a bit But if you haven't used a plugin, don't let that stop you Change maybe the color of a button from red to green and see how that works for you Just keep it on for a week and see I mean, especially on a page where you have a moderate amount of traffic Not so much that it will fail your website and you know, change things drastically for you But you can just make a change and see how it goes There are lots of products out there. There's Optimize.ly and there are a whole bunch of products Maybe you want to sketch me offline with me Would you recommend any of those websites? Optimize.ly is good But pretty much like I said, change it, try it You can even make two copies of the page and use Google Experiments And Google sort of shows the two pages and you say this is my conversion goal And then you can, based on the results of that experiment, you can decide which one stays on So you don't need a plugin for that If you want to catch me offline, there's plenty of stuff you can do without spending any money Good Anything else, anyone? Yeah, that's it Okay, thank you everyone, thank you so much