 The end goal isn't supposed to be anything in particular. The end goal could be sleeping with lots of women. The end goal could be getting to date lots of women so that you learn about the type of woman you actually want in your life. The end goal could be the quality of women because you actually wanna find a woman who you would like to settle down with. It doesn't actually matter what the end goal is because the metrics that you use are gonna change. They're gonna be different depending on what you're after. Like I said, you use the same system if you're trying to make a sale or if you're trying to build business or if you're trying to meet girls. So no, it doesn't actually matter what you're after but this is not designed just to get lays or just to get makeouts or just to get dates. It's designed to get more of whatever it is that you actually want. You just gotta measure the things that matter for that outcome. All right, we have another question here. Is systematizing the greatest parallel between sales and dating? That's an incredibly good question. Is it the biggest parallel? You know, that's a really hard question to answer because I've never actually sat down and tried to list out what the biggest parallels are. I think it's one of the biggest lessons that sales has to give us. It's up there with the top five. I can't tell you if it's the biggest or not but it's definitely, it's been one of the most influential in my success, my personal development and the development that I have with guys that I work with. How has this process improved other areas of your life? Wow. Yeah, that's a really good question. Well, obviously I use this exact process in... Actually, you know, this process, I didn't learn this process from trying to get better with women. In fact, I use it in a far more profound part of my life. I started off in my early years after my first relationship with a serious anxiety disorder that led to horrible crippling depression and I was trapped in my room for a number of months and I developed, well, developed, I stole this basic way of thinking to actually coach myself to get out of my room and start being a normal human being. It never started about women or about girls or about business. So it's, to that effect, that was the first area that I started using it. How did I do that? I actually measured my emotional state six times a day. I just made a note of it and what was happening and I'd try something new every week. I'd try exercising or I'd try meditating and I'd try, because we were awful judges of how we feel, how we think about the last week is really just dictated by how we feel right now. So I actually measured it six times a day, just set an alarm and that was how I started testing and measuring consistently what worked and what didn't. I credit that massively with escaping out of my bedroom with my anxiety. So that's been a really, really big one outside of business as well, yeah. Would working in a pushy sales job be a good way to learn cold approach? Yes, yes it is. I'm not a fan of the pushy salesman. Actually I don't think sales is supposed to be pushy at all so I'm not sure that I'm 100% eager on that term, pushy salesman, but any sales role where you have to do the approach, where you have to approach someone, yeah. Because it teaches you a couple of things. It teaches you not only how to handle and deal with rejection, which is rough. Every salesman has to go through it, but it also teaches you how to see the bigger picture. Now if you understand, look I'm gonna approach this girl and she may reject me, she may not, but I know that if I talk to 10 girls who I really like, I know that seven of them are likely to wanna talk to me. Or in sales, if I approach 10 people to sell them something, I know at least two of them are gonna buy from me. You start to realize, eh, you get rejection, but you get the good stuff and the rejection is just a step along that journey to getting what you like, if that makes sense. It's an important thing that you learn with sales. You said that this was one of the top five so I'm curious to what the other four you have in mind. Ooh, with sales? Sales parallels? Sales, yeah, sales parallels. Well I mean, I've kinda mentioned two of them here which was one was learning to deal with rejection and learning to see the big picture. Boy, now I'm on the spot and jet lagged. I couldn't give you another two straight off my head. My brain is just not functioning 100%. But there are, I mean, there are a massive number of parallels between sales and dating relationships. Probably learning to be persistent is a really big one. If you, for example, you gotta learn to hear know a lot of times, right? With girls, you're gonna hear know a lot. Know in a lot of different types of contexts. And sales, the same thing, know in a lot of contexts. And one of the things you're gonna start to hear is the apprehensive know. Is like the no, I don't know if I should. You know, like, hey, you know what? You're really cute. I'd love to grab your number. Let's catch up sometime. I don't know if I should. Yeah, that kinda know, the apprehensive know. They're like, oh, I could totally be pushed over the line. Knowing how to turn that no into a yes. Knowing how to persist without being like, cause you're not gonna go, give me your number woman. You could and it might work. But that's not always the best strategy, right? The best strategy is to be able to persist in a way that's playful, amicable, and non-offensive, right? And if you can do that, if you can master that, that's a really big skill set. So that would be another one that comes to mind, just to give you one more. So what would be one of the biggest differences between a top salesman and theoretically, he's bad with women? What would be, how would that be possible? Okay, so it's been my experience that guys who are salespeople and guys who've run their own companies, who've started their own companies, again, a lot of similar skill sets, the easiest to coach. So often what it comes down to is they're bad with women cause they've never actually ever put any effort in. But when I take these guys out, and of course I get guys like this, I do get awesome sales guys who are terrible with women. It happens lots of times, they do exist. Doesn't have to be that theoretical. But they get the biggest results the quickest. And the reason is, cause all they're doing is learning to apply the same skill sets in a different context. So yeah, it's totally possible. And often it's just lack of experience. It's like, I don't know, ice skating or rollerblading. You take someone who's used to ice skating and put them on a rollerblading, on rollerblades, it's gonna be weird at first, but they'll get good really quickly. Kind of a similar analogy if that makes sense. Good morning, Damon. Yes. How does a systematizing improve things that seem like they're not quantifiable? I believe, can you give me an example of what you call non-quantifiable? The quality of woman you date. If you go on a first date, you have a system, you sear, you build rapport, you laugh, things are good. You get it, you know, you go out. It's a good day. Yeah. But maybe she's not that interesting or you don't have that connection. So if you're doing really well, you go on the first date, things go really well on most of your first dates or most of your second dates, but it doesn't seem like that's the type of person you wanna date. How can you use a system to improve the type of women you date? Okay, so I just wanna rephrase the question just to make sure I've got it clear. So really what you're asking is what, how would you create metrics around the type of woman that you're meeting? Is that really? That was my example. But your system, I think what you're expressing here about measuring things and by measuring them they can be improved, works really well in business because you're ultimately after money, which is quantifiable, it's a number, it's a commodity. But with dating women, if your end goal is phone numbers, that's quantifiable. If your end result or end desire is sex, that's quantifiable because you have this goal. But if, what you're ultimately after is to be happier with the people that you're dating because of the chemistry or how you feel about them, how can you implement systems to get better results? So what I do when I work, especially if I'm working with ladies when I'm doing women's dating coaching, I still do the same thing, they still have to measure and of course they're not after, generally they're not after just trying to shag as many men as possible. So I use them as a great example. But what I do do with them is they have to be very clear in a couple of things. You've got to be clear on what are the six biggest things they've got to have in a partner that is most appealing to them. And some of those things may actually be hard to quantify. Does that make sense? Like a really great sense of humor is really tough to quantify. But you know, you know Wincher's got it. So a lot of these things we know Wincher's got it and we could take it off or cross it off on a list. And then you've got to know the five things you absolutely won't put up with someone. And that's always the basis starting point because most of the things that you can qualify, sorry, if you can't count them, if someone else can't count them, usually you can. So even if you were so, and it's not very scientific to have a spectrum of how much did I enjoy the date with this girl, right? In other words, I'm looking for girls who I enjoy at least eight out of 10, my first date. Does that make sense? Or who I think about still for the next week or whatever that measurement might be. I know it's not a scientific measurement but I use this measurement with women all the time because you've got to have something to go on. You've got to have something to measure. And you can measure emotions. I mean, for yourself, as long as you're the one doing the measuring, you can measure emotions. Like I said, with my anxiety and panic attacks I just measure how I was feeling six times a day. But you can still measure yourself, how did I feel after that date? No, it's not scientific. No, it's not gonna stand up in a scientific experiment but it's still gonna be a very useful metric to be using. So yes, it's definitely not limited to things that are very superficial. Real quick follow-up here. Can you briefly discuss the things that you go over when you're coaching women? Ha ha ha, very interesting question. Okay, very quickly. So the thing is men struggle with women is this meeting women on the whole. When meeting women is our biggest struggle most of all for guys. For ladies, meeting men is not quite the same problem. You can sow some side boob, a bit of leg, you're gonna get guys interested. The biggest problem for ladies is finding the right quality of man, not a man at all. That's problem number one. Problem number two for ladies is what they tend to do is date the same guy over and over again with a different name. Okay, and the same guy has the common set of traits and oftentimes if they've come to me for help, in fact almost every time if they've come to me for help, those set of traits are actually detrimental to her well-being, one way or another, to her emotional well-being, to her enjoyment of a relationship. You know, we've all kind of seen that where we have female friends who always seem to date complete douches, we've seen that and yeah, it's over and over. So what happens for a woman is that most of the time I should never generalize but most of the time what happens is that if a number of triggers and they're different for every woman but once those triggers get flipped, it becomes an emotional connection. And just as with men, we've all done it, a lot of the men in this room have dated the wrong person and we knew it kind of that the emotional triggers were switched. Well for a woman, this is the problem. Once those triggers are switched, it's really hard then to walk away. It's really hard to step away because you've got a habit of connecting with the same type of guy over and over again. So when I work with ladies, what I have to do is I have to teach them how to screen. I mean you, if one of your female friends shows up with a guy, you know straight away, right? If he's a douchebag or if he's a good guy, you can feel it, you know it. And you could tell her but she can't. So it's one of the things ladies have to learn is how to screen men for the right kind of guy. Another thing they have to do is learn to screen him, to learn about him. Like what are the traits that I keep tripping up on? Does he have them? Yes? Cool, it's nice to meet you. You've got to go back to my girlfriends now. That's a sort of a very quick snappy rundown of a woman's difficulty in dating. Women suffer just as much if not more than men with dating relationships. You guys may be surprised with that but wow, the pain that the women go through is no more or less than what I deal with with guys all the time. What else we got guys? One second? Not a question but just a comment perhaps in regards to now that you're coaching women for dating. Yeah. Your McDonald's example? Yeah. McDonald's sales were down 12% last quarter. It was attributed to millennials because they want to eat healthier and they're going to mainly Chipotle's instead. Ha ha ha ha. Yes, yes. Every big business is using their strategy. I think McDonald's is the biggest and everyone knows it and it had a funny image of McDonald's. That's why I'm not surprised they're going down. I secretly hope they go down further. Ha ha ha ha. But thank you for the input. It's good to see. All right gents, let's give a round of applause for this awesome guy. Man, pleasure seeing you. Always great. You can find out more about him. Awesome guys. Man, pleasure seeing you. Always great. You can find out more about you at the School of Attraction. Absolutely. Let's keep moving through the day. Cheers guys.