Inspired by modern architecture and geometrical shapes, ELENA BOBYSHEVA’s budding namesake label is all about reinventing luxury rooted in sustainability and animal welfare. Elena’s pieces emphasize a feminine silhouette, while experimenting with juxtaposing lines and textures. She explains her hand-crafted designs as deceptive simplicity, and often discovers her best designs from dreams—the deepest, most pure part of her imagination. Even though Elena pays little attention to trends, we asked her about the perfect fall beauty look to pair with her collection. The result? “A dark, bold lip with bare lashes and a very messy knot with loose strands that frame the face.” Now that’s an image getting us giddy for fall fashion!