 This is horrendous! What's her body in the club? What the hell is that? Okay, so let's try and do, let's try and do something. If at first you don't succeed, try, try, try again. That's, that's very important. Brought to you by our sponsor. Has to be, has to be right. Congratulations, you've been selected for our summer internship program. While we are unable to offer you a salary, we can offer you the most interesting job you'll ever have in your life. Oh dear, some of them are, some of them are awful. The best kind of advertising agency is digital. Why? Because that's where the growth is. Social. Because that's where the growth is. There's a continuous theme here. Different. It used to be. Because the use of data is more important. It doesn't destroy creativity in enhances creativity. There's this great debate that data destroys creativity. It doesn't destroy creativity. In my view, it informs it. Theory of managerial capitalism, which you've never heard of. It's by one of my teachers, I guess, at economics when I was struggling with economics, a man called Robin Maris, which I read, which talks about, talks about the firm and the structure of the firm. It was reissued, actually, or re-edited. And the tutor was so delighted that I mentioned it. It took me out for dinner at Hackersang in London. So that was my reward. But that's actually the best, that's been the most impactful book on me, because it talked about how the firm operated, theoretically, in an economic sense. And it sort of taught me a lot about, I think, how firms operate.