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Marketing to the New Majority

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Published on Nov 14, 2011

David Burgos, VP and Head of the Multicultural Practice, Millward Brown, and Ola Mobolade, Managing Director, Firefly Millward Brown, discuss the new majority of consumers and the implications for marketers.

Burgos and Mobolade's recently published book, Marketing to the New Majority, explores America's increasingly diverse consumer population and provides a roadmap to marketers hoping to connect with this new mainstream.

The discussion was hosted by Taylor Public Relations.

http://www.marketingtothenewmajorirty...

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