 So we're here the ID TechX here with a four-star Rohnner I love San Francisco. And this is this awesome. So hello. So who are you? Hi? I'm Jan Simmermann I'm head of the division of Technical textiles at four-star Rohnner. So what are you looking at here? What is this technology? This is an LED matrix display. Can we look under it? Yes, you can look under it This is what it looks like. Whoa It has almost a thousand LEDs individually addressable on a purely textile circuit board And it's flexible. It's washable. It's comfortable. Really washable? Yes, and you can display your own images or text on your t-shirt Yes This is so cool. So it's mostly about LED lights No, as a company we produce functional fabrics That can be used to create textile sensors proximity sensors pressure sensors In this heatable fabrics. Yeah, this is a heatable fabric But then one of our specialties is the LED technology where we developed a technique to integrate LEDs into textile circuitry and of course being an embroidery company we can then embellish the whole thing with nice designs Nice, what is this one? This is also a matrix type configuration on a leather base fabric. Leather? Yes But is this Durable? Yes, this is washable in a household washing machine at 60 degrees. You can wash it 40 times Well, and in this sense it's a Unique technology. You won't find this anywhere else. No, no, so nobody can do this as nicely No, nobody can do this even nearly as nicely But is there any risk that something gets stuck and something this little bump? No, it's extremely robust Bless you. Yeah So as I said, you can put this in a washing machine with no problem. We put this into car seats We put this into carpets We put this into nagerie It needs to be on my my jacket. Yes. I want this to be around like this and Drink when I get an email as delicate as delicate as this looks You can do anything with this. You don't need to you know Don't need to be afraid to destroy anything or short circuit the whole system Where's the power going through the power is going through a small cable leading to a USB power bank Or a USB port. Are you working with omatex? Yes, we work with omatex. We also work with interactive where who supply these kinds of components So and we can use the same technology as you're filming This is a product we built for a company called carpet light in Germany beautiful This is a a textile spotlight for professional filmmaking. This is used in Hollywood productions today So what is the advantage of having a flexible light like that? Well, first, let me show you The power of this thing so you can tune the color temperature. Well, but you can also turn this up yeah Well, it's really bright. Yeah, and This is lightweight If it falls down doesn't break step on it Without having to worry. Is this mass production then? Yes. Really. Yeah, what's the price? The complete system including a lot of professional lighting equipment that you need Like a diffuser and a mount to put it on a on a frame and all of that So the complete box that you see down there is something like four thousand euros four thousand euros, okay? No, is it guarantee is gonna it's like really good material is not gonna break. No, I mean this is This really awesome. That's amazing That's cool, so you already have lots of customers with that. Yes. Well, it's not our product. No This car Carpet lights company and we we supply The LED textile that's inside and then we look over here. This is a fabric For a jacket Or over here you have ECG sensors Heart rate monitoring So this goes against your body. Yes, this part. Yes, and it measures your heart rate That is something you can manufacture quickly and cheaply. Yes so we have we have production facilities in Switzerland and Romania and in China and Yeah, we have machines that turn out these fabrics In seconds by the by the meter. Yeah, wow and I can look at this one Can I open it? Yes, it's durable and stuff Let's let's open it like that. Can you take it off? Sure, and I guess it's too small for you But yes, is there any chance that yeah, can you can you describe this? How does it work? So this is a jacket by German brand Böckner, you know well-known ski wear brand And they commissioned us to develop LED textiles Oh my god, so then you do night so as as opposed to a lot of stuff that you see With lighting this is not a prototype. This is a product and you see Like this is because this night skiing this different station Well, this is yeah, I mean this is night time skiing. Yeah, and this is just perfect. Of course I mean, it's a it's a fashion statement, right? It's a fashion piece It's not that much a functional piece to make you visible on the slopes It's to show the people that you're there That's so cool. How much it costs you know, I don't know so Is there any chance you can do LED colors? Because it'd be awesome if let's say you ski and if you go to the left It's red if you go to right is blue if you go straight, it's white and then you do some kind of like a light show Yes, so this is already in development in our labs to Improve the system to RG full RGB DMX controlled LEDs. Oh my god. If you have RGB you start becoming a movie display Yes, exactly So there's a there's a huge there's a huge potential for this, right? Yes, absolutely Primarily the potential that we see is in interior decoration. There will be applications in fashion But we don't believe that everybody will be running around with light-up clothing anytime soon I think they will but there will be or is a large market for interior decoration using using light up It's like these people are gonna pay a thousand euro no problem for that kind of and how about what is what is what is the use for that? It's like Christmas just a decorative curtain that you can use to Improve your home nice and you can light it up. You have different intensities Yes, and then you can light up your room a little bit from the curtains. Yes It's more it's more or less meant for decorating so to create a mood With with the light in the curtain and have this new haptics So are you from Germany or where from Switzerland Switzerland's the Swiss? Yes, so is there any Swiss Swiss what's called quality in this or Swiss? Of course. What's it called Swiss? Precision. Yes, of course In the eastern part of Switzerland in Saint-Gal. I got it near the Austrian border. All right. It's a good football team All right