 Hey guys, Kim Ross here, and I'm a business consultant that specializes in cost reduction for businesses By looking into their essential expenses, and I have a quick question for you We'd love to hear your thoughts down in the comments section below As a business owner, do you read a lot of business? Manuals do you read the Wall Street Journal? Do you read the New York Times? What are what are the things that you read? Right? I find that a lot of business owners Owners especially small business owners don't spend a lot of time interacting in the business community They don't spend enough time Networking with folks that may actually help them innovate their business, you know innovation is something that Should be part of your business should be something that you invest in some time and some energy and effort in doing That's why I love to network with people. I spend a lot of time at different networking events With a lot of other business consultants and a lot of other Excuse me a lot of other people in business and various facets of business because I need to understand and be able to apply the knowledge that I've learned To the businesses that I'm serving and so in some ways. I'm like a a Hired networker. I'm avidly networking for my clients. I'm finding the new things for them And I'm bringing in bringing that to them as well because that's something that they don't have time for They also don't have time for the thing I specialize in and that's really understanding and really innovating when it comes to cost reduction As the industry changes as it innovates because it will over time There are opportunities for you to position yourself to take full advantage of those innovations and those Positions actually save you a lot of money. I Don't have all the time in the world in this video to explain kind of what the ins and outs of that is are in a lot Of in a lot of respects, but let's take 5g as an example And I like to pick on telecommunications providers, especially Verizon because they're they're one of my my clients They're one of my sorry not clients. They're one of my service providers, right? I use Verizon wireless all the time So I feel like I can I can pick on them a little bit Verizon wireless is spending a lot of time and effort and energy in innovating in 5g And if you aren't paying attention to what innovations they they are creating that they are putting there You are just going to be forced into an opportunity. That's to their advantage, right? Because they know more than you that's why Investing in spending time and energy and effort in understanding where business is going Who you can innovate with people that you know in the in the industry? Getting that information from them having an exchange is so important in business. And so I just want to encourage you To read more to network and interact more with people in business and to really just try to get out there So please in the comment section below. Let me know how you're doing some of this What are some of the things that you do? What do you like to do? Do you go to a convention every year? Do you talk to other people that are in in your field? Let me know in the comment section below. I'd love to have a discussion about How to grow how to innovate in this economy, right? Because it's really difficult at times to do that So I'm Ken Ross. That's what I have for today Please subscribe to this channel if you haven't already, please like this video and share with your friends I'd love to see that and visit my website. I am kenross.com and until next time I'll see you around