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Shaping Tastes: attitude campaigns and persuasion as tools of public policy

London School of Economics and Political Science (LSE) 76,26876K
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Published on Jun 6, 2014

Speaker(s): Professor Claus Offe
Chair: Professor Ken Shadlen

Recorded on 5 June 2014 in New Theatre, East Building.

Current debates on "nudges" reflect the decline of traditional tools of policy implementation. This talk explores policy tools -- ranging from paternalist manipulation to moral suasion and participatory schemes -- that aim at shaping social behaviour.

Claus Offe is a professor of theories of the state at Hertie School of Governance, Berlin.

Ken Shadlen is a professor in development studies in the Department of International Development at LSE.

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