McDonald's Family Time Forever

Leo Burnett has launched a major new campaign for McDonald's called 'Family Time Forever'.

The Campaign is centered on the fact that families in the Middle East suffer from the same problem families all over the world face - less and less time spent together. As a family restaurant, McDonald's wanted to recognise a good work/life balance and do something about it.

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A 45-second brand TVC, telling the story of a group of kids stealing their parents away from their work to spend time with them.

• Category

  • Travel & Events

• License

  • Standard YouTube License