 Are videos not effective anymore? Artists are missing that opportunity like crazy by just not being creative. The name of the game right there is short form of content. Music videos, they have, I don't wanna say zero return because we just talked about, there's always the percentage. When it comes to your resources, especially when you have very, very minimal, you need to focus it. The chances of your music video going viral? Eh, very low. I'm baffled at how many times I've had to ask artists to be creative. This is what you're supposed to do. Like, don't leave that creativity in the doll. And then all of a sudden, you're just a normal person, Clark Kent everywhere else.