 Any teacher can start an edtech business but can they garner the required funds too? Hi guys, this is Astha Singul and here are 4 questions every investor will ask you before funding your edtech startup. Edtech solutions are unique in the fact that the customer and the end user are in most cases different. The parent or the school is generally the decision maker whereas the student is the end user. And hence, demonstrating a clear link between the edtech solution and improved academic performance to the parents is crucial. People like to see a tangible positive outcome when they spend money on an edtech product. If there isn't a definite positive outcome linked to the solution like better grades being admitted to elite institutions for higher studies or better job prospects in the future, few will be willing to buy it. The product or platform needs to demonstrate that it provides enough continued value to the end users such that they renew the subscription to the platform year after year. We are seeing a growing number of learners in the employment sector. Learners who want to upskill for career growth and those who want to gain employment. While the edtech market being vast is positive, the needs across these segments are not uniform, needing some amount of customization in the product or services. Have a great day ahead.