Upload

Loading...

Decisions, decisions... and how to frame them by Dr Pete Lunn.

1,270

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Nov 23, 2010

http://www.amazon.co.uk/gp/product/04...

Designers are choice architects: they create the environments within which our decisions are made. The growing fields of behavioural economics and decision science provide empirical foundations on which to build better choice architecture. The findings show that our decisions are systematically influenced by how they are framed. We change our decisions according to default options, levels of risk and uncertainty, relative comparisons, the potential for losses, cognitive costs, timing of rewards and social norms. By understanding these core principles of human decision-making, designers can create choice architecture that improves our decisions and, consequently, our wellbeing.

Filmed by Peter Thomson.
Edited by Ben Arent.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up Next


Sign in to add this to Watch Later

Add to