 Now one of the biggest consumer trends is the ever-growing need for personalized custom experiences. Potential customers no longer set it for one size fits all product and services. They choose companies that offer them something more. A customized product or nurturing customer journey. If you implement the right tools, we can meet customer needs as well as business needs. Every business goal is to ultimately increase revenue, attract more new customers and retain existing ones. Now one of the best ways to leverage technology is to improve your existing infrastructure and automate processes like email marketing, to better suit your target audience. Also the mobile app industry in Nigeria has seen tremendous growth over the last decade with increasing smartphone and internet penetration. Apps have become an integral part of daily life for many Nigerians. We will focus on how technology is boosting growth in businesses in Nigeria. Welcome to Business Insight and Plus TV Africa. I am Justin Akadone. Welcome back. Now the Deputy Secretary of the United States Department of the Treasury Wally Adeyemo has made a curtsy visit to Nigeria. During the visit he had an interactive session with Nigerians highlighting economic and cultural ties between the country and the United States. We'll take that report and I'll come back to talk to my guest this morning still with us. A large gathering of dignitaries and individuals at the Lagos Business School Deputy Secretary Adeyemo is the ice ranking Nigerian-American official and ice ranking member of African diaspora in the Biden administration. His visit to the country is simple to highlight the economic and cultural ties between the two countries. The team of the events which is tagged in our economic relations, people, entrepreneurship and investment create an avenue to promote economic ties with Nigeria and the United States. In our remarks, the Vice Chancellor of the Atlantic University, Professor Enade Okoleda, speaks on the importance of international relations as a single country cannot stand on its own without help from others, especially the areas of economic growth and development. As a state, this is a major investor and trading partner with Nigeria and we hope to see an enhanced trade and investment relationship between our countries with your visit to Nigeria. With economic relations and trade between both countries occurring at significantly high volumes, conversations between the Lagos Business School community and such an important trade and investment partner to Nigeria is most opportune. While he Adeyemo highlights the need for Nigeria and the United States to come together to promote international trade and boost Nigeria's security. He also discusses opportunities available through programs like the African Growth and Opportunity Act, which has provided eligible sub-saharan African countries, including Nigeria, with duty-free access to the U.S. market for thousands of products. I'm here because unlocking Nigeria's economic success can transform not just a country, but an entire continent. But in order for us to make progress, it is important for us to focus on and there are of course many reasons why the U. United States remains committed to this partnerships and the reforms that Nigeria needs to make. From our people-to-people relations to our shared values to our common economic and security interest. I want to spend the remainder of my remarks highlighting some of the steps needed for the type of growth that creates economic opportunity for the Nigerian people. First, Nigeria needs a stable Naira. You stop into any small business or market and you will hear shop owners and customers bemoaning the lack of a stable currency. Unifying Nigeria's foreign exchange rate will also create the kind of macroeconomic stability that is essential to attracting foreign investment. The meeting breaks into our question and answer session. Salient questions are raised on the contribution of the United States towards fostering support to the Nigerian government. As expected, the Deputy Secretary did justice to them. Foreign direct investment, including dollar-based foreign direct investment into the country. I think the early steps the government has taken are important in terms of what they've done in terms of fiscal policy and what they've done in terms of trying to unify the exchange rate but more needs to be done and they recognize that. And I think the truth is that as companies around the world and the private sector becomes more comfortable with their approach you would expect that Nigeria would be a destination for foreign direct investment because of companies like your own but also because Nigeria has such a huge talent pool when it comes to labor and opportunity. As you know or you may not know President Biden had a chance to see the new your new president on the sidelines of the G20 and talk about the security situations in the region and how we can deepen our relationships. We look forward to continuing those conversations because we know that in many ways security and economics are very tied together.