 Okay, we're back here inside theCUBE. This is SiliconANGLES exclusive coverage of Sapphire. Now we're live in Orlando, day one of three days of wall-to-wall coverage. This is theCUBE, we do this all the time. We come in and we extract the signal from the noise. This is our flagship program, multiple days, all day long, get in the signal, sharing that story with you. We'd like to talk to everyone. We'd like to talk to the vendors, the companies that are here. This is obviously SAP Show. So we want to hear from some from SAP and David Payne, Vice President of Global Technology Partners, is inside theCUBE with Hunter Wagonair, back again from EMC, because you guys are, I see two companies working together. This is SAP Show. You guys are moving like a freight train down this transformation, going back, say four years ago, I was at 2010 Sapphire, and it was really kind of like the second year into this kind of like tweak, like, hey, we got to wake up. You guys started moving down this direction. Not much has changed, except for some market forces like HANA, Cloud, and Mobile, which accelerated. All that's accelerated. So you guys have to integrate with partners. And the ecosystem has been the number one story we've heard from people this morning around HANA, around the future architectures of the modern architecture. And everyone wants to know what's the status of the ecosystem for SAP. So my first question is, what is going on with the ecosystem? What's the feedback? Are there concerns? How are you guys addressing them? You guys are traveling at Mach 100. You have to deal with that. What are some of the issues right now? What's some of the feedback? Yeah, so we want to embrace some of the mega trends like Cloud, and our ecosystem and channel team is a strategic objective of co-innovation with business partners. And that's why we work with EMC. Cloud is a mega trend, which has swept over SAP and our customers want to embrace it. And they need to know how to get from A to B, how to take their investments that they've made and make them now private Cloud or virtualized. We just had a customer on from EMC, which is SAP implementation is virtualized and West Pharmaceuticals. And one of the things that we were commenting on was some of the efficiencies that he's got with virtualization. So one is more of the environmental and we get more of your resources. It's more, it's on a path of being green, sustainable, everyone can call it. But the other one was Oracle license savings. It's like straight up. Hey, we save more on Oracle license and we reduce the number of servers. So I got to ask you, obviously Oracle's a competitor. It's not, it's pretty well known that you guys don't like each other compete heavily and as Bill McDermott says, you compete to win. But now that the model of Oracle is to virtually integrate and if the sun acquisition you're seeing purpose-built hardware, that's their play, okay? SAP has always been different. It's always been a software company. Again, the message is today, but the modern architectures are coming together as integration. So I'd like to hear from you and then, Hunrick, if you could talk about EMC's perspective, the integrations have to be tightly coupled. Is that trending towards that Oracle model? Is it different? And you just explained that to us. So engineered systems per se are a good thing, but choice is even better. And we don't have an approach of locking in software and hardware on a fixed set of configurations. We believe, generally speaking, in open but engineered systems and we have our platform with HANA and that's the result of direct collaboration with Intel and they have obviously a strong ecosystem as well. So you're expanding your integration certification efforts, right? Yes, we are absolutely expanding our integration certification. Integrating is good. Oh yeah, integrating is good and engineered and the optimization of systems from different vendors to achieve performance objectives is great and that's why we collaborate with EMC. We've had Ralph Lindenlob on theCUBE before, actually saw him in Vegas at EMC World, great guy and he was at the SAP, was it the SAP Excellence Center? Center Excellence and Santa Clara, yeah. And Santa Clara and he's an SAP employee, he's a scientist or engineer and that was three and a half years ago that kind of started, 100, where's that now? I mean, so what progress has been made in that time frame? Well, I think if you look back three to four years, people were deploying SAP and they didn't really care about the infrastructure. The infrastructure people cared about, the infrastructure for SAP, but the people deploying and doing system copies and provisioning of landscape and deployments didn't care about it. What's changed over the last couple of years, if we've seen these people get together, the business, the functional people, the infrastructure people, leveraging cloud, leveraging virtualization to drive that agility, much faster time to market, both on the cloud side of our customers building our private cloud, but also on the HANA. I mean, if you look at HANA today, it fundamentally sits on the HANA appliance, right? So, you know, the HANA software, the database sits on the purpose-built appliance. We think we have a really good data center ready HANA appliance and when those forces come together from the application, the people dealing with the application and work with infrastructure people, that's where I think you can move the fastest in the space. One of our mutual customers told me at 11 o'clock this morning that they wanted a single view of the SAP and infrastructure together. The data's having different dashboards and analytics is gone for them. Well, I mean, look, I mean, you guys had a history. I mean, I remember back in the days when the SAP was a startup and so was Oracle and when public and all those days it was software business. And you can, in general purpose hardware was the way it was and that's just the way it was. So, you know, it's not general purpose anymore. You have specialty systems now. It's an operating systems. I mean, EMC and Pivotal are laying that out pretty clearly that they look at the world as, you know, the cloud's an operating system in devices. Right. So in the machinery there, that's infrastructure. So that's happening. On the other side, you have DevOps, a huge trender on the developer community. Can you add some color to what's going on there on the SAP side and how that relates to the EMC infrastructure single view of infrastructure? So we see cloud as a key platform for people who want to build applications and deploy it and collaborate. And at EMC has a very, very strong relationship with lots of different cloud providers, providing infrastructure to make all that run and to be performant and available. Patrick, you've seen the DevOps and that mentality of developers. That was a message we heard at EMC world. Yeah, I mean, I was very impressed of having Paul Moritz speak a couple of times at EMC world and it starts coming together, the fact that he left the CEO spot at VMware and now being ahead of Pivotal and the opportunity to drive innovation using that development platform, drive innovation in various companies so they can move faster. I mean, look at GE that put a hundred million dollar investment into Pivotal, right? They kind of put a statement out in the market that if you want to drive innovation, you know, you got to figure out how to develop better, how to integrate, innovate better with your technologies within the machinery or the medical devices that you make or the engines that they make at GE. So talk about the trend around extraction of complexity because one of the things that always comes up in, I don't want to say middleware, but when you have these converge markets going on, where SAP's colliding in with the infrastructure and you kind of make it kind of seamless and work together, but you have to separate and make it cohesive. There's an extraction, there's technologies and I think HANA is a great example of where you've kind of taken HANA where it was built from, you know, look back how far along it was to build and then it starts to come to market and then Hadoop comes in, these new technologies, cloud explodes on the scene. So the goal, as Pat Gelsinger said, is to extract away the complexities. What are you guys doing in your ecosystem to make that easier? Is it certification and testing and what can you say to customers that need to feel comfortable about that? So we have a joint product collaboration with EMC to reduce some of the complexity of managing infrastructure that supports SAP. That's a very important thing. And the context here is that people want to lower the cost of operations of SAP. They need to free up capital for innovations. We can't help a customer make a business case for HANA unless they've squirted their assets and got ROI out of what they've already deployed. So that's why we collaborate to help on that agility and that cost of ownership and therefore freeing up capital. So, Henry, in the keynote, Bill McDermott talked about socials, the new dial tone. Slow kills companies fast, machine to machine, dark data, big data, smart tech. We were talking at EMC World about some of the things that you've been involved in. How does that relate to your job? Because you're obviously working with SAP, that's SAP's vision. We heard EMC's message transformation. Where do those two visions kind of meet in the middle? I think they match perfect because SAP is very collaborative and social media driven companies. I'm still amazed seeing all these SAP mentors rolling around with their Twitter name. I'm a soccer fan, so they're wearing soccer jersey with their Twitter fans and that's how they communicate and how they get to things and answers quickers. So that's company to company or people to people. But if you start communicating quicker using social media, talking, driving to solutions quicker with your customers and partners, you're fundamentally being able to innovate and solve problems faster. One example that I'm still amazed to this day is one of my friends who's a Global Vice President at SAP. He told me by using Twitter, both publicly and privately, he's reduced the amount of email by 60%. And I get today way too much email, so I'm trying to prescribe to that and do more Twitter and privately and publicly. Well, this new world is changing. I mean, that's a great example. And also we heard Sanjay Poonan at the press conference we broadcasted live here on Silicon Angle. You get a little music going on above us. Hey, guitar. Andrew Jassy's a schoolmate of Sanjay and at Harvard Business School. And you're seeing their project, the mobile project running on Amazon. So again, to your point, that's an example of how you guys view infrastructure. You want to give the customer choice, but you had to make it work. And someone said, who's going to support that? And they said, this is an SAP product. Is that the direction I continue to go and what other things can you share? Is there any other examples you can share besides Amazon and EMC? So, yeah, we have a number of service providers that offer hosted HANA, for example. I walked past Savas earlier in the afternoon. We have Wipro and Infosys, both doing good things with hosted HANA. Well, you guys have a very strong partnership. Congratulations. We've got the music player and the band's coming on. This is Sapphire now. This is live in Orlando. Sapphire is probably one of the coolest companies on the planet. I love coming to this show. EMC were last week was entertaining, informative. You guys have a great partnership. Congratulations. And we'd love to hear more from customers. So keep on bringing them by. This is Silicon Angle's exclusive coverage of Sapphire and Alice theCUBE. We'll be right back with a wrap up after this short break.