 And if I ask you that the last time you gave a great effort at anything that you did, was that a choice? Did you choose to work hard? And I'm willing to bet most of you would not an acknowledgement because you know that you chose to give your best effort. Well, if working hard is a choice, there has to be another side of that coin. If working hard is a choice, that means not working hard, that is also a choice. Often an unconscious one, but it's still a choice nonetheless. And for you to continue to be the high performers and the leaders in your industry, you have to choose to give your best effort as consistently as you can. And then the second half is our attitude, is acknowledging that we do not control what goes on in the world, but we are 100% responsible for our attitude and our response to what goes on in the world. And another thing that unites high performers is it does not matter what happens, they choose a response that moves them forward and improves their situation.