 Okay, so what I'm going to do is in in my campaigns, I already have all these funnels right so I have a seller guide funnel a buyer guide funnel, an open house funnel a listing funnel buyers list funnel. And when it comes to a funnel it's really it's really simple it's it's really, it's really, it's really two pages, like that's really what what a real like a basic funnel consist of is two simple pages page page one is the landing page. So for example, on the seller guide, you got you got the landing page. So as they see the ad, they click, and they come straight to the landing page right one single page one yellow button. That's it. And then, when that person, when that person opts in, then they're taken to a thank you page. So if they come to the page they end up click here to download my 10 tips. They end up send me your 10 tips. So automatically that email is sent out. Right that paid. Hey Dave, thank you so much. This is Heather. Thank you for inquiring and thank you for downloading my 2021 seller guide. Here's the link to download it click now. Hope you enjoy reading it as much as I enjoy writing it for you. And by the way Dave, make sure you look out for my future emails because I have a ton of great content coming your way. We'll talk to you soon. Right. So right away that email goes out right away. The moment they land on the second page which is the thank you page. So truly these two pages which are which are your basic funnel landing page. Thank you page. So on this thank you page this is where you would have a simple video and this applies. This apply this basic funnel this basic blueprint this basic strategy applies for anything applies for a listing a buyer's list a seller guide, you can apply it to anything the moment they come to the second page. They see a video of you now I'm telling them what to do. Right so so in this video here here are four basic bullet points and I'm recording it for you so don't worry about trying to remember but, or you can write it down if you want for sure. The moment they land here for basic bullet points to hit on and this this is a simple video on your cell phone this is simple 30 second video. Number one I'm thanking them. Thank you guys thank you for thank you for downloading my 2021 seller guide in this seller guide I talk about the top 10 tips on increasing the value of your home before selling. I know a lot of folks are selling this time of year or at this time of the market so I hope you I hope you enjoy reading it as much as I enjoy writing for you. Or you say something like that right something basic something just thanking them that's number one bullet point number one. Thank you for downloading my seller guide and then number two I'm simply introducing myself. My name is Heather I'm with Blake realty. Let me tell you a little bit about myself and why I'm so fired up to be helping people sell in the greater area of Dallas or forward or wherever you're at. Right so number two I'm introducing myself. And then number three I'm telling them to check their email check your email you guys I just sent it over it's titled your 2022 seller guide make sure you check spam sometimes it lands there. But make sure you check your email and also be on the lookout for my future emails because I have a ton of great content coming your way. Right so number three I'm telling them to check their email and then number four I'm telling them to schedule a call I'm saying hey guys. Is there four videos. This these are four bullet points to hit on this one video. Okay, so they land here thanking thanking you introducing myself, check your email and then number four I'm going for the appointment. Hey guys and by the way, I know I know a ton of people have questions at this point at time at this time. And if you're in the market now and need to speak to somebody I'd love to talk to you. So if you click the button below it'll take you straight to my calendar where you can schedule your best time. Okay, so this is where I'm where I'm shooting for that appointment right away. Right. So, so what ends up happening is out of every and this I kind of I think I brought this up on our last call out of every 10 people that land here. You'll have let's just say one or two that actually schedule a call right now. And those are great numbers like I'll take one out of 10, any day those are those are basic numbers if good numbers if I can get two to three a day. I'll be crushing it. So, one out of 10 let's say two out of 10 schedule a call right now. The other eight, those go into your into your email sequence, which is your email auto responder, and those start to get dripped on. So every other day another email would go out. How much are those ads on Facebook that you would have to spend to get the those numbers. You want to be spending. I mean, you have to, you have to be budgeting at least at least 10 bucks a day, like at least $10 a day. You'll want to start, you'll want to you'll want to start minimum. And then when you always say when you go close a deal, put aside, I always say put aside five to 10% of your commission for Facebook ads. Like, like, even even at 10%. If a person were to put 10% away for Facebook ads, let's just say 5%. What's the average commission just average commission out there. Like, probably 5000. Yeah, see, see so if you go 5000 times 5%. That's 250. So that's that's not even 10 bucks a day. How long are you. Yeah, how long are you running your ads for. You want to run one every day like you'll want to run not a new one every day but but what I want to what I'm what I'm going to teach you is to put out one a week, like put out one a week. Today we're going to put out a new or not today but let's just speak and speak in general. Let's say for example today we put out a video, run it for seven days and and see, see if we get activity. If no leads come in and then maybe shut it off and put out another one, but but actually do it like clockwork do it like Sunday church do it like like like it's it's it's it's something you have to do like stick to a schedule because out of these past few years that I've been coaching real estate agents are and just business owners in general. I could teach you everything on the tech side I could teach you everything on the Facebook at tech side, but at the end of the day it's all about that it's all about you putting out that content. Right. What I see 99% of the time is that's where they they all drop the ball. They all drop the ball on not staying consistent on a weekly ad. That's the that that can you recycle them. Oh yeah for sure. Yeah. Okay. Yeah, yeah for sure, for sure. But but rather than rather than putting content all over the place rather than thinking you need to post on all these damn platforms all the time. No one a week. One a week on your Facebook business page run it as an ad. That's it. That's it like there's no other posts that needs to go out like not your Instagram not LinkedIn nothing, nothing, nothing, not on our Facebook page, not nothing, nothing. Other than one video per week on that business page and I'm running an ad on it. That's it done anything since they've made the changes have they changed anything where it's an issue on the back end, or are they still being productive. Oh yeah, I mean this is this is the time of year when ads even crush it even more. And that's what and that's another thing that my Facebook rep said the other day he's all dude now that we go into the fourth quarter. This is when everybody's running ads. So you're going to need to spend a little bit more. Like you're going to be and that's what he told me he's all you're going to want to advise your clients to be to be spending a little bit more, because Facebook and just online advertising in general it's all about bidding who's spending more. I'm an agent, and you're an agent and we're in the local and we're both in the local area, who's spending more. Okay, that's, that's what it comes down to is who's spending more, because whoever's spending more it's going to get their ads shown more. Obviously that's basic, obvious. And that's, that's what happens in the fourth quarter of Facebook and Instagram ads is because all these, all these holiday ads and all these black Friday ads that are being pushed out this second is making everybody spend more. So, but at the same time in your case you're local. So that's why you're not focused on the entire country you're not focused on making cells, you're focused on leads in a little area. Okay, so, so what I'm trying to say is the consistency of the content has to be there. Like you want to, you, and even even sometimes let's say for example you don't actually pull the trigger and run the ad on it. So that's the habit of making a video every week. Like make it a make make it a habit. And now that will get you that that will psychologically get you disciplined to stay on track. Okay, okay, so, so as these leads come in X amount will schedule an appointment X amount won't. And that's why the back end on the email automation is so important. Because as, as, as a person lands here and they don't schedule a call. The system's going to know Carter's going to know because we'll set it up that way. They, the system will know if that person's scheduled to call or not. If they did not send them email number two. And so email number two would go out tomorrow, for example, hey Dave this Heather just wanted to follow up hey thank you so much for downloading my seller guide yesterday. Have you got to page three on page three I'm talking about the importance of renovating your and how much value that brings to the overall price. Here's what I meant by it. And by the way Dave, if you'd like to, if you'd like to chat I'd love to talk to you, click the button below take you straight to my calendar where you can schedule your best time. Can we just can't wait to talk to you. So that would be a basic text in an email. And so in the email just like just like these emails will be here like for example, these right here. So look, here's a basic email this came from my Facebook, my Facebook guy. Here's the text, and all he's doing right here is hyperlinking these words. So I would say something like I would put I would do this in my email. Hey Dave and by the way if you'd like to, if like chat I'd love to talk to you click the link below or click here, click here, it'll take you straight to my calendar where you can schedule your best time. So so so I would either hyperlink a word, or I can even add a button, I can add a button the way it looks over here this yellow button I can add this button in the actual email as well. Okay, so so that's why the back end on the emails are so so important that's another place people dropped the ball is you may capture a lead, but you never nurtured that lead. You never communicated you never stayed in touch with that lead. And that's, and it's hard if you're just doing it manually. Right. So you have to automate that part. That's the that's the email automation. So how to do all that. Oh yeah heck yeah that's what I'm here for I'm going to do all this so so basic basic funnel landing page. Thank you page. So I have an email sequence and then and then your calendar, your calendar so I have everything already packaged packaged here with the red bow on it. And so I don't want to overwhelm you with all of these and transfer them all this second so so where should we start should we start with the seller guide one. Yes. Yeah let's just let I'll start with this one let's start with this one. And so all I'm going to do is simply give you a code. And just and have you pop in. In fact I'll just do that. I'll just do that so here's a code. So just let me send it in the chat so grab, grab that code and then go in and share your screen. And then I'll show you where to put it. Okay, let me. Awesome. So now, all you're going to do is simply go over to to the bottom left, you're going to click on my campaigns. And then over here we're going to click on available campaigns at the top. And then import that green square to the bottom right, we're going to click import. And so all you're going to do is paste in that code and then hit next. Okay, so here's what's coming over for pages a form, the email sequence and a list. So the four pages, the landing page, the thank you page, the, the, the thank you for scheduling page. So as a person goes to goes to your calendar and they schedule a call. They then land on a thank you page a thank you for scheduling page. That's the third page that's coming over. And let me show you this because this is super basic let me let me share again I'm sorry stop share because this I want to really really explain what these pages are. So and why they're so so important, especially for Facebook advertising. So let's say for example someone goes to your calendar. They go to your calendar, they schedule, they schedule a call. That's right there 9am. Next, I put in my my basic info I hit next. And then here's what happens. So as that call is scheduled, they then land on a thank you for scheduling page. So that's the third page that's in this in this campaign that's coming over is is a is a simple page for for call confirmed. So this page is so so important is because this is a page. Also, the thank you page. So we got we got the landing page. We have the thank you page. We have the call confirmed page. And then and then there's an email page. That's the fourth page there that you see number four. That's for emailing but but this one right here that it's really the thank you for scheduling page and the thank you for downloading thank you thank you your thank you page as they opt in and they come here. These links are the most important really for your for Facebook advertising, because anyone that lands on this link. We're going to put or we're going to be putting in a custom audience in Facebook. And the reason for that is so we can then exclude them from seeing future ads. Also, those who land on the thank you for downloading so if I come near to your landing page and I opt in, and then I land on your thank you for your thank you page. And this is how you in Facebook on how this is how you track in Facebook your cost per lead, because now Facebook is going to know how many people actually landed on this specific link. Okay, so it's so important to track our numbers. It's so important to track our costs per lead how many leads came in. You're going to know how many leads came in just because just from carts or alone like you'll be able to go to my communications. You'll see your list, and then you'll see seller guide list, for example, and you'll see how many leads are on that list, like right here active leads you see zero, you would see that that's how you that's one way to track your leads on on how many leads came in, but then also in Facebook, you want to be able to track that in Facebook as well. In Facebook, it'll give you the cost per lead. Right, it'll let us know how much we spent it'll let us know how our cost per lead because because they're going to let us know how many people actually landed on this link. Okay, so that's that's one super important reason, and my landing page will be you'll show me how to attach it where it will automatically send Heather I'm going to freakin take you from a to z on all this stuff. Yes, heck yeah. So, so tracking purposes. The link is so important, but then also those who land. Look, those who land on the thank you page. Those who land on the thank you for scheduling page. Those are two audiences. Those are two audiences that I can now exclude from seeing future ads. You've already came to my, my landing page and you opted in. And I know that because you landed on my thank you for skip for downloading page Facebook has you in an audience I know that you're in that audience. Why do I need to keep showing you ads. Right. So now I get to exclude you you're in a specific audience inside Facebook I'm going to exclude you from seeing future ads. You can get somebody new. Now only new people see your stuff. So you're only spending money showing it to new people not showing it to people who've already, who've already scheduled with you. They either you're not going to be shown it to people who scheduled a call, or people that even landed over here. Right. Because I've had people message me on Facebook saying, your ads always on my page take it off. Yeah, yeah. Well, in that case, here's how that would happen. I mean, here's, here's, here's one example of that. If you keep seeing my ads here's two, here's two different ways you're going to keep seeing my ads two different two different two different ways. Number one way that you'll keep seeing my ads is if you're watching my videos. So if you're watching my video ads, right so if I scroll to the news feed. If I'm just scrolling through the news feed and let's say for example I come across a random ad and let's say it's a video let's see if I can find an actual video ad. Okay, here's here's sponsored. There's the text. There's the video. Okay. This video is four minutes and 55 seconds right. She's tracking me through Facebook through her custom audiences. She's tracking everyone who watched it for 15 seconds. Boom, I'm now in an audience. She's also set up another audience of everyone who watched it for let's say 25 seconds. Boom, I'm in, I'm in that audience. I'm at 27 seconds 2829. She's also setting up a custom audience of everyone who watches it for 30 seconds. What she's going to do with those audiences is show them another ad because why would anyone sit here for 40 seconds if there was no interest. Right. So because she has that tracking ability through her custom audiences. Now she can show me another ad. She'll want to show me another ad. She'll want to show another ad to people who watched the video for at least 55 seconds. That's a hot person. Right. That's someone that really sat here for a minute long and watched my shit. You know, so shit. Let me put them in an audience. Let me show them another ad. That's one way people keep seeing your ads if you're watching my stuff. Another way you're going to see my ad is if you click and you come over to my landing page, but you didn't opt in. Because not only am I tracking those who opted in those who landed on the thank you for downloading page. I'm tracking that with an audience so I can then exclude them. I'm also tracking those who have scheduled an appointment with me. I'm tracking the link so I can then exclude them as well from seeing future ads. But one audience that I will always continue to show more ads to are those who actually clicked landed here, but never opted in. Dude, why would you click on my shit? Why would you land here? If you're really that pissed off, why'd you even click on my stuff then? If you're fall, you keep seeing my stuff. If you're freaking fall, you're watching my stuff. Stop watching my stuff. Well, that makes sense. I didn't know that. Yes, that's all tracking. You think I just want to show it to people just for the hell of it? No, hell no. And as you move forward, and that's why staying consistent with these ads are so, so important. Because what you're doing on the back end, it's not all always about the lead. It's not like, of course, like when we're on our last freakin shoestring budget. And we have to make it work. Of course, we're looking. We're micromanaging that budget. We're micromanaging the dollar, of course, but it's not always about the lead. It's not what you're doing on the back end. And this is what you have to have to always keep in mind. What you're getting on the back end is the data. So I'm able to build these audiences of people that are watching my stuff and those that are landing on my page, but not often in. That's one benefit of advertising. I'm tracking this and I'm gathering all the data. I'm filling up these buckets of people that are watching my stuff that there's value to that. So as I put out video, and I'm targeting a local area, the fact that thousands of people are now are now going to start seeing your face Heather. Okay, yeah, they didn't click on your stuff yet. Okay, yeah, they didn't opt in and buy your shit yet. Okay, whatever. But thousands of people are now seeing you all of a sudden. So that's what you have to look at as well is the data and the branding effect that that you're going to you're going to get out of all of it as well. And then and then and then yeah of course the icing on the cake is the lead. And the cherry on top is when you close the dam lead you know so so but it's the data so yeah those types of people are either landing on your page but not often in, or they're watching your videos. And what you sent me on that email link that gives them something to. I'm trying to think of the word. That gives them word automatic emails to or is that something I set up the emails so share your screen. Okay, yeah let's go back to to what what's coming over so the emails. Those are something that will set up so those are because that's going to be in your in your verbiage like you're going to want to talk to that lead the way Heather talks to that lead right so I put out like a basic blueprint but we'll just go in and edit. So four pages, a form, the form is what's on the landing page so as someone clicks on the adding goes to the landing page, they click the yellow button a form pops up they're able to enter their name and email. That's what's coming over as well as a form, and then the sequence is that is the emails the automated emails, and then the list of just where the lead lives is on the list. So go ahead and click on the green one begin import. And so now you can click on close, and then over here will simply click on, we'll just click on the three dots again, and then we'll click on deploy. So that's it so and then you just give it a prefix like an abbreviation but you'll be able to delete that later. Just put a put two letters put your initials are put whatever for now, and then import. Okay cool so that's how you transfer over funnel and again I seller guide would work works really good and then a listing funnel would work really good. Even an open house one but but a listing even if you don't have a listing borrow listing run ads on it and capture leads. And the listing funnel works really good too so you can X out of this one. So now what we're going to do is we're going to simply click, so now everything transferred over so now let me show you where everything's at. So my communications will start there that's that's your list and your sequence. So, as you come over to my communications click on list at the top. And then you'll see this basic list and all it is is just a list so you'll have active leads and that's when that zero count will start increasing as as we start to bring in leads you'll have that list. And then, and then back real quick back to back to the custom audiences, the custom audience on the landing page, the custom audience on the thank you page, the custom audience on the thank you for scheduling page. As I, as I just mentioned, and as I'm explaining is that people who land on a thank you page. Again will be in a custom audience, I can then exclude that audience from seeing future ads. Right that's what I've been saying this whole entire time. When you flip it, when you flip it. What I can also do is okay I have this audience of my leads in Facebook they landed that they're in my custom audience, these are people who have landed on my thank you page. What I can also do is flip it as well, where, how about target them. How about what how about running a specific ad just to them. Hey guys, this is Heather. Hey I know you downloaded my 2021 seller guide a few weeks ago, but you've yet to schedule a call with me. Let me put out this right so now I can, I can talk specifically to people who downloaded my seller guide, but haven't scheduled a call. Target only them. Okay, right. So, so you'll always want to retarget those who are watching videos but haven't opted in. You'll always want to retarget those who land on the landing page, but haven't opted in. Those will be, those will be audiences that you'll always want to retarget. But then again yeah you can always put out a specific ad for those who actually opted in, but haven't scheduled a call. Okay. And, and, and, and I'll show you how to set all that up. So here is the basic list. That's where all the leads will start living is on the list and then the sequence so if you if you hover over communications at the top. You have sequence and sequences is your is your is your email automation. So as we as we come in we'll come back, we'll come back here, but that's just where we would click the pencil to the right, and then we would set up all the emails. So it's really just list and sequences. That's really what we'll focus on. And then, and then my pages to the left, that's where you'll see the new pages so you should have four of them. My pages to the left. That's where all your landing pages will be. Here's the basic, the basic funnel. It's really the opt-in and thank you. And then you have your call confirmed. And then, and then the email sequence, the email sequence hover over the email sequence one and just click the eyeball just so we can expand hover over the page. No, the actual. Yeah, right there. So you hover over the image you should see like an app right there. Click. This right here is a single page. It's a simple page, a single page. Click it. So this right here is a simple link that I would include in my emails. Now this is just when you go when you take a step when you when you kind of go to the next level and you're you have the time and you're you you want to you because all all I know is that video is everything Heather like video is freaking everything man like video is everything. Like when people see you in video, it's a completely different connection. Like it's just it's very weird. It's very, very weird in a good way. It's it's amazing in so many good ways. But I always encourage these emails should be video. It should be video, but it that's obviously more time consuming to put a video out for every email. But it's something that I would do it's something that I do do like now that you're on, for example, now that you're on one of my you're now on one of my list. I have a couple of my different list client list. You've been on other lists but but right now you're on a new list which is my cartra affiliates. So anyone who's with me with cartra, they start to receive in my email sequence I have a specific sequence set up just for them, where they start to receive emails now as well. So as you start to see my emails come through over the next few weeks, every email is tied to a video. In case I'll have you read an email, click, and then you go to my YouTube channel, because that's where I'm putting the video because I'm building a YouTube channel. But if one wasn't building a YouTube channel that video can simply be on cartra, it can be uploaded and hosted on cartra, and that video can be on a cartra page. And the reason why this is so so powerful because again imagine that this was email number. This was email number nine. Hey Dave, just wanted to follow up hey I hope all as well hope everything is going good. I know we haven't spoke yet and I know you, I don't know if you've been through the entire seller guide, but in today's email, I want to give you seller tip number nine on page 13 of my 2022 seller guide. Here's what I'm talking about. So I can simply explain that in a 45 second video. And then also in that video say hey and by the way, I'd love to talk to you. So if you have any questions, click the button below and take you straight to my calendar where you could schedule your best time. And here I can keep rather than having you click in my email and go straight to YouTube. And all of a sudden, three seconds later you're watching a video on Grant Cardone. Right, because once you get to YouTube, holy crap, you're, we're all ADD and we have such a short attention span where it's like damn you're watching another video in five seconds. Right. That's the downfall of me taking you straight to YouTube. But if I had you open up my email and you clicked to watch my latest video, you clicked and you came straight here. I have your attention for a little longer. And I'm able to put a button there to get you to click. Right. And that's what it's all about is getting that person to watch the video and click to schedule a call. So I can keep that attention focused by bringing you to a page. Another thing I can do is put my pixel on this page and track the visit. So now I could put these people in a specific custom audience and maybe show them another ad. Right. So, so the tracking of the page through Facebook and keeping their attention to get them to click that yellow button is more likely than taking them straight to YouTube and watching a video over there. So, so in my emails, I tend to put out video because that's what what what everybody's willing to spend time on. If they're going to open up an email, let them watch a video. Everybody rather watch a video than read a freaking long ass email. Right. You know, so, so what I would have put in text on the email, I'm just explain it in a 30 second video. And by getting you to watch by getting a person to visually watch me on video, I get to indoctrinate them and build that build that that that branding effect unlike anything else. Unlike. Am I able to customize these as well. Oh hell yeah we're going to edit all this stuff. Yeah, change out the color of the yellow change out the image. Yeah, you can. Can I show you what I have so far. Yes, color guide. Yes, for sure. Is it a PD it's a PDF right. It should be I'll have to find it. Yeah, let's, if you have the PDF we can upload it right now. I've already customized it and everything. I just don't know. Exactly. I love it. I love it. I love it. Yeah, that's definitely one of the nicest seller guides I've ever seen so this right here becomes your bait, your entire online marketing presence should evolve around this PDF. One was a presentation and I don't know where the other one is I'd have to find it but maybe it's this one sellers packet, because it's in a different note that was downloading it to edit it. Okay. Let's upload that real quick. Just, just while we're here, go to go to go to Karcher real quick. And just, can you expand this. Yeah, okay, so, so exit of this part right here this image. Yeah, this one. And then to the left, this is how you upload a PDF. So you're going to click on, you're going to click on my memberships, my memberships to the left, my memberships, and then at the top you're going to click on files. So, this file will now be hosted on Karcher so click on upload the green square to the right. And all you're going to do just upload that file so upload file, and it could be a presentation style. It could be because see that's the thing is whenever I have this on here presentation of this. As long as it's a PDF not not the Word document. As long as it's a PDF file which which that other one was, or is that will work. So all you're going to do just, you know, shorten up the. You can take away the yeah take away the word edible. And you can just perfect that's fine and then and then click on the check the green check mark save it and then click next. And so now you have you'll have a link that you would embed inside of email number one. So what I mean by embedded is you'll hyperlink it to a word or which is hyperlink it or link it to a button in the actual email so email number one. That's the link. So now click that link that you see down there next to zero yeah that one so get URL. This link right here in fact let's do it right now let's copy the whole thing. Copy the whole thing. And let's simply put it in email number one. So and we'll worry about the editing will make it look all make it, you know, edit the words and all that later but let's at least put it there for now. So click on my communications. And then we're going to simply go to communications at the top and go to sequences. So this is where the automation begins, click on the pencil, and then we'll go into edit. And as you come in here for the first time it's kind of just walking you through like a tutorial of every button inside of it but all I'm going to give you a crash course now so just start and then click next next next next. So my goal is to, you know, have a video, possibly made for you by this weekend and then maybe sometime next week, Monday or Tuesday or something. Yeah, start, start it going so I don't know. Yeah, keep it simple and we'll get it done. So this right here is the simple layout. So the start and roll it all starts with a start and roll so let's edit over this green little circle that you see at the top start and roll let's edit that let's make sure that that's the right starting role. So the starting role is anyone who subscribes to this list. How do they subscribe to the list they opt in. So you can base it on an opt in form, you can base it on a tag you can base on a list. The list receives the next email. So I would just leave it there leave it lead subscribes to list seller guide leads list so and then just click save. So the moment they opt in immediately that first email goes out your 2021 seller guide and we can edit all of this stuff so we're going to edit all the words you can edit all that stuff. So that is when the first one goes out and you can even change the two days two days two days. Right so that one goes out immediately real estate 101 that goes out two days later. Right, any questions I can answer that goes out two days later, but you can change the days if you want to go out every three days every day every two hours whatever you can change all that so let's click edit. Let's go edit on the first one. And over here is where that's where you see the communication your 2021 seller guide. That's what you see internally, I tend to name that whatever I'm naming the subject line. Right, whatever I'm naming the subject line so so that right there. I want it to be the email subject line as well. That way when I come in here and I look at it from this view X out real quick. When I look at it from this view. I know exactly what email that is. If the second email list is if I have it in the communication if I have it internally titled real estate 101 for the second email. The title might, but the email that the email subject line is something completely different. It throws me off, and that's just maybe me personally, do I have to put 2022 on here or do I know whatever the hell you want. Okay, yeah you could change all this stuff you can change or you can name it whatever you want, but all I'm saying is whatever you name it internally which is communication use use that same name for the subject line of the email as well that you don't you don't get confused on what email that is. You'll know exactly what email that is right because it's it's named right there. Because if you if you if it's a completely different email then you have to go in and check, which I'm going to show you right now. So we're naming it, we're naming it. Your seller guide, so your seller guide. So now, now go down to email content. And then go into the actual body of the email. So internally communications, your seller guide. But over here it's your 2021 seller guide right so yeah I want to change it up. And boom, here goes the basic flow of the email now. All this stuff can be updated all this stuff can be changed. But since you have that link copied. Let's embed the link real quick. I can easily hyperlink a word click here to download your 2022 seller guide, right I can easily hyperlink a word, or I can just add it to the green button, I can even change the color of the green button. Right so let's let's leave it with the button and let's just let's just play around with the button real quick, just scroll down to the to the green button, just hover over it and click the pink pencil. And you're just going to you're going to paste in your link right there so delete that one paste in the new link. And then you can always change out that color. So, click it and then you'll have a bunch of different, different colors, and then whatever, whatever color you go with. I would stick with that color. Yeah, I'm trying to stick with it because I'm branding you know, yes, yes, color. Yes, so here's what you want to do. Here's what you want to do. Go back to it real quick. To the color. Yeah. Okay, so click on my palettes right there are the three dots is either the three dots or the word yeah click on yeah create palette. Okay, so this give it a name. This is your, your, your, your blue or whatever you give it perfect United United blue perfect save. And I can always change that one site because I actually have a code for that but I'll have to dig into where I can find that yes you can paste in the code right there and then go back, go back to it real quick we didn't save it. Click the pink one, and then click the color again. Actually yeah paste in that link. Okay, so hit the hit the color again. Oh, did it did save okay perfect perfect okay okay good so it's right. So how do I save this. It should have saved okay so once we at the very top so now let's do this real quick. Scroll down and just and send send test email. Down down down, send test email and send yourself a test and then click on that on that blue button. Awesome so there's your seller guys you click on it, and then, and it's not going to be coming from Karcher this is just a test. So just click on it and then let's test the blue button. So the person clicks on the blue button. I can't even click on it. Okay, so maybe we had to save it first let's go back to it real quick go back to Karcher delete. Yeah. I'm going to just click drag it over. And then, and then just edit the button right here. So let's edit this. No, the pink one. So add that link. And then here, but there you go. For the hell of it let's even hyperlink a word. So just just hyperlink hyperlink any word just copy any word. So inside of the email hit the pink pencil. And that allows you to come into the text of the email. And so now you can just highlight any word, and then just hyperlink it. So just hit that link above right there. Yeah, perfect. And just paste in that URL, and then we'll, we'll, we'll see. Because I'll see this as HTTP over here. Yeah, it should be. If it says it twice it's okay. It actually should be yeah it's okay yeah perfect yeah just hit okay yeah perfect it's okay. Okay cool so now let's send test so scroll down. And test again me to save the template. No, we should just be able to go straight to send test email. There's the hyperlink of a word. We'll definitely fix the button, and then sometimes you can even hyperlink the image, if you want, you know, put a cool image of yourself, a headshot or whatever and then if they click on it then that downloads downloads it as well. So, this is where we'll just do some basic editing of the email but that's kind of where it's at and then, if you ever want to use a different template like this is just a basic template that I have the email template. There's a ton of templates over to the left under my templates. There's a ton that are already done. All you do is just you know obviously edit around it but you can go under my templates. Yeah so over over there you have cartridge has all these different templates that you can choose from. When I click on it nothing happens. Yeah see there's a little hiccup right now inside this system. Because yeah that's that's what's going on. So scroll back up, and then just. So just edit click on the green one edit. And we'll just come back into it but in my templates there's a bunch of different templates that you can work off of as well. But I'll find out what's going on with this for sure for sure for sure. We'll come back to this, but what what what we have to do for sure, and I actually have another call in like one minute but we're going to set up a few calls. In a week so I'm on your schedule if we could chat every day if we could chat every other day, then we'll really get you know some momentum going, but I'm available tomorrow, and then I can do Monday. Yeah, perfect, perfect. Probably run this ad like after Thanksgiving you think. Yeah yeah for sure because we have a we have a ton of stuff to do first. Yes, we have a ton of stuff it's not just the funnel but we have a ton of stuff on the Facebook ad site that we have to set up around the funnel. What are you available tomorrow. Do you have my my link my calendar link. Yeah, well yeah. Where's your calendar link yet. You can, in fact bookmark it so just go open up another tab. And just go to go to zoom call with David zoom call with David.com. And then just bookmark this calendar zoom call with David.com. I'll take you straight to my my cartridge calendar so just bookmark this and in and whenever you schedule schedule it either schedule it under either Facebook ad coaching or under under a cartridge training call whatever either one of those.