 It's The Cube, coming to you from San Jose, California. Here's your host, Jeff Rick. Hi, Jeff Rick here. We're on the ground at the Fairmont Hotel in Silicon Valley, the hardest Silicon Valley in downtown San Jose, at the Silicon Valley Business Journal Corporate Philanthropy Awards. It's a great event. They're honoring 50 companies tonight for their contributions back to the community, both in money and volunteer hours. And it's also an opportunity for some of the nonprofits to come out and showcase what they're up to. But there's a very special thing at the end of the night. And we got some inside baseball. They're going to give out a special award, the Community Impact Award. And as we heard earlier, it's for people doing really innovative things. And I'm really happy here to be joined by, it's going to be the award winner, top secret, Rick Sutton from Plus 3. Hi, Rick. Hey, how are you doing, Jeff? I'm doing great. So talk a little bit about, we had the editor on earlier of Silicon Valley Business Journal and asked him about the awards. And he said it's really for kind of interesting, innovative new ways of tackling some of these issues. So tell us about what you guys are up to at Plus 3. Well, we're linking philanthropy with community health and employee health and wellness programs. And how it works is companies put up a charitable grant. And as their employees or the public members they're supporting, log into our network, do healthy things through the day. Each one of those activities actually moves money to charity while that individual is also earning a reward for themselves. Okay, so go through that one more time. There's three things you're tying together. Wellness. Wellness. Corporate philanthropy. Yes. And what was the third one? Well, I would say the people that need to get healthier. And the people that need to get healthier. Which kind of ties back to wellness. So it's an interesting model. We've talked a little bit before, off air, that no one's really approached it. And I wonder if you could share some of why it works, how it works and some of the feedback from people like Get Involved where other programs potentially didn't work so well. Yeah, well, most of the, if not all of the existing programs rely heavily on just rewarding you for getting healthier. Either with a payroll, you know, a bonus or a deduction in your co-pay or a gift or a gift card or whatever. So they look at paying you. Well, it turns out that in any community there are people that would actually see their hard efforts go to benefit others rather than themselves. And so we miss... Because they're already healthy or it's just a better motivator. They're more motivated to do things for others than getting 20 bucks in their pocket. Okay, well, that's good. You know, some people want the 20 bucks. Other people would rather see the 20 bucks go to charity. Okay, okay. So when you combine those two, there's something in there for everyone. Those that would rather have the 20 bucks get it. And those that would rather see the 20 bucks go to charity, that's what we do. And the net net is they do a better job in their own kind of wellness and health and well-being. Which then benefits the company because they're not paying high insurance and people are getting sick and sick days. And then, oh, by the way, there's a little bonus. You're actually helping the community and some of these other charities. Yeah, and they feel better about their employer because their employer is sponsoring them. So we've all been part of the matching donation. Where you write a check and your employer will also write a check of equal amount to a charity. Well, what if you just got about getting healthier, losing a couple of pounds, walking every day and that was your donation, that was your sweat equity and your employer would match that with the donation to the charity. And then, do you broker the connection between the charities and the corporations as well, or do you intersect into some of their existing programs that they have that they're already working with United Way? Yeah, nine times out of ten, we kind of dovetail into their current giving strategy. So it locks and loads with the other things they do all year long. But there are occasions where we work with companies that are just getting started in social responsibility and they'll ask us for recommendations. So we have a long list of charities that want to be in the program, so we do try to match those with corporate donors. Okay, and then what about the whole Fitbit craze and we've got apps on our phones that tell us how many steps we do and does that tie in anyway or how do you work with them? You know, our app, our system talks to Fitbit, it talks to us, they get along really nice, they go out for drinks every once in a while, we do Garmin devices, we've got our own free mobile apps for Android and iPhone. So we're pretty much, if you want to have fitness in your pocket or on your wrist and not have to worry about visiting our website, you can do that and it all comes together. Okay, so you're integrating its API economy, you're leveraging all these other kind of trends in the wellness industry. It's a healthy technology stew, this is what we do. So you won the award, what's it mean to win the award? How did that come about? Is this just something so unique, no one's ever done it, how long have you guys been around? Give us a little background on the company and where you are. Well, the idea started in, you know, really on a whiteboard in late 2007. 2007, so you've been at it for a while. Oh yeah, I was 20 when I started. No, I had hair. No, we started playing around because, you know, it's sort of a complicated behavioral matrix we're putting together and really in 2010 we began to introduce the wellness programs to employers. And we've moved a little over $1.1 million to over 60 charities. We have members logging in from all over the world and it's a very significant award because really an activity on our network is only worth a dime or 25 cents or maybe a buck. So to actually make community impact we must be actually getting people to participate at a very deep and thoughtful level or we wouldn't be moving enough money to make a difference. That's a great story. It takes a lot of nickels and dimes and quarters to add up to millions of dollars. Yeah, you might, you know, I hope I don't get, like, busted by the march of dimes, but we're kind of a technology version of the march of dimes. That's right, well, you used to have the walk-a-thon, you know, it was 20 miles back in the day. We all had sore feet, I remember. So that's great, so I give you the last word. People want to get involved, they want to learn more about the company, the technology, where do they go? Plus three dot com, P-L-U-S, the number three. Awesome. Well, congratulations on the award. Thank you. I'm Jeff Frick, again, we're on the ground here at the Fairmont Hotel in San Jose at the Silicon Valley Business Journal Corporate Philanthropy Awards.