Havas Media: Life Tracking and Quantified Self (@ CES)





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jan 30, 2013

Havas Media's trend profile on Life Tracking and the Quantified Self. View trend profile: http://www.slideshare.net/havas-media...

Through today's technologies, life tracking allows people to measure and monitor the activities in their daily lives, from eating and sleeping to exercising and shopping.

Life tracking systems include wearable computing -- sensors, trackers and cameras embedded in shoes, wristbands, hats, clothing, etc. -- and connected smart devices -- mobile phones, monitors, home appliances and entertainment systems. Using these systems, one can measure, monitor and visualize performance; optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage social reputation.

For marketers, there are many areas of opportunity to become a useful part of people's lives through life tracking.

Life Tracking interviews:
Phuc Trong, Managing Director, Mobext
Rori DuBoff, SVP, Director Global Strategy, Havas Media
Joe Brown, Editor in Chief, Gizmodo

Directed and edited by:
Brandon Bloch, Fernando Ortega, Caleb Stewart

About the Digital Trends Video Series:
In partnership with top innovative companies and industry specialists, the Havas Media video series explores burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways. Trend areas include progressive screens, social shopping, location-based marketing, cashless commerce, content co-creation/curation, augmented learning, big data and predictive analytics, smarter search and life tracking. Videos will be launched regularly throughout the year, as they are most relevant to marketers.

  • Category

  • License

    • Standard YouTube License


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...