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Published on Mar 9, 2012
This video is a tutorial about event sponsorship for SME's. It starts off by showing the highlights of the 2010 IEG event, where experts in sponsorship do their say about modern sponsorship. But these experts base their findings on how things work in the big companies. SME's haven't got the amounts of money their bigger brothers have to spend. Therefore they aren't capable of putting their money in lots of advertising and sponsorship. They need to make every penny they put in their advertising and sponsorship count. In this video we present SME's with a couple of research-based ways to be more effective, more successful in their event sponsorship.